Marketing your brand in today's digital world
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Presented to the Magazine Publisher's Association Independent Publishers Conference in Chicago, IL on May 16, 2008
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Marketing your brand in today's digital world
- 1. Marketing your brand in today’s digital world Matt Dickman//Fleishman-Hillard//MPA//May 2008
- 2. Welcome.
- 3. About me.
- 10. What do you want to takeaway today?
- 13. If you don’t like change, you’re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army
- 15. “The best idea is boss.” -CP+B
- 16. Start with goals in mind.
- 17. And a solid foundation.
- 18. Social media Search Mobile marketing Email marketing Advertising Publishing 1.0 - Quality web site with robust CMS
- 19. The world has changed.
- 20. Old model was pushing messages out to 1,000,000 to touch 100.
- 21. New model is reaching 100 who reaches 1,000 who reaches 100,000.
- 22. 1.0 to 2.0
- 27. Created by David Armano (http://darmano.typepad.com
- 28. 60,000 source: YouTube.com
- 29. 75,000 (close to one every second) source: Technorati.com
- 30. 1,200,000 (50,000 per hour) source: Technorati.com
- 31. 240,000 (close to three every second) source: Technorati.com
- 32. 75,000,000 (and counting) source: Techcrunch.com
- 37. <html> <head> <title>The web changed things.</title> </head> <body> Hello World! </body> </html>
- 41. Choice is growing exponentially.
- 44. The niche publisher’s sweet spot.
- 45. Publishers are at a crossroads.
- 47. How do you stop pushing out content and start having conversations?
- 48. How do you stop shouting?
- 50. Traditional digital is running rampant.
- 52. It just doesn’t work in a vacuum.
- 53. Or a silo.
- 55. In digital, experiences rule.
- 56. Storytelling is a must.
- 57. Creating and enabling fans.
- 62. 1-to-1.
- 64. Right message, right time, right person.
- 66. Portable.
- 68. Widgets are portable, brand gateways.
- 70. Time agnostic.
- 73. We have to adapt.
- 77. Social media will be the standard.
- 86. 15 megabytes is the new 15 minutes.
- 89. Reader buzz can be great.
- 91. Or really bad.
- 92. Hurricane Kohls.
- 93. Paul McEnany | http://heehawmarketing.typepad.com
- 94. Wal-Mart flog.
- 96. Either way, it spreads quickly.
- 97. They don’t call it viral for nothing.
- 98. We have to keep our eyes open.
- 99. And look below the surface.
- 100. Micromedia.
- 120. Bridge collapses - 6:00pm
- 121. I hear about it on Twitter a little after 6pm.
- 124. The story unfolds.
- 125. 29 minutes
- 126. 45 minutes
- 127. 45 minutes
- 128. 49 minutes
- 129. Mainstream media catches up.
- 130. 1 hour
- 131. Some alert friends.
- 132. 1 hour 42 minutes
- 133. Some ask questions.
- 134. 3 hours 8 minutes
- 135. Some reflect back.
- 151. And through mashups.
- 153. There are new worlds to explore.
- 156. Adding value should ALWAYS be the goal.
- 157. Thank you! Matt Dickman mattdickman@gmail.com http://technomarketer.typepad.com