Branding, not Trumping
•
4 likes•438 views
A talk on branding for small and medium businesses in the modern age, featuring three basic frameworks, a bit of history and a lot of images of Donald Trump. First delivered at the Digital Innovation Show, Bournemouth, UK, September 2017
Recommended
More Related Content
Similar to Branding, not Trumping
Similar to Branding, not Trumping (20)
Recently uploaded
Recently uploaded (20)
Branding, not Trumping
- 1. Hello Digital Innovation Show You look nice
- 2. Hello Digital Innovation Show @mattdesmier
- 5. BRANDING: The point at which the identity you portray, meets the image your audience receives and the reality they experience.
- 8. Cameras at the ready…
- 9. Awareness Interest Desire Action Retention Advocacy Branding Engagement & sales Branding Faris & Rosie Yakob, Founders, Genius Steals
- 10. Awareness Interest Desire Action Retention Advocacy Branding Engagement & sales Branding Faris & Rosie Yakob, Founders, Genius Steals
- 17. Digital
- 18. People influence people. Nothing influences people more than a recommendation from a trusted friend. Mark Zuckerburg, Founder, Facebook
- 20. Camila Coelho 11.5m Ethan Dolan 10.5m Jim Chapman 8.2m Huda Kattan 18m Lauren Riihimaki 9.5m Melina Sophie 6.6m Lauren Curtis 7.5m Joe Sugg 20m
- 21. DanTDM
- 22. Leah Campion Jordan Bunker Brogan TateNick Baines Aftab Pathan Scarlett Dixon Adam WrightAnna Cribb
- 23. Cameras at the ready…
- 24. Four P’s Four E’s Product Place Price Promotion Experience Everywhere Exchange Evangelism Brian Fetherstonehaugh, Chairman & CEO, OgilvyOne Worldwide
- 25. Four P’s Four E’s Product Place Price Promotion Experience Everywhere Exchange Evangelism
- 27. Four P’s Four E’s Product Place Price Promotion Experience Everywhere Exchange Evangelism
- 29. Four P’s Four E’s Product Place Price Promotion Experience Everywhere Exchange Evangelism
- 31. Four P’s Four E’s Product Place Price Promotion Experience Everywhere Exchange Evangelism
- 34. Four P’s Four E’s Product Place Price Promotion Experience Everywhere Exchange Evangelism
- 35. Awareness Interest Desire Action Retention Advocacy Branding Engagement & sales Branding Faris & Rosie Yakob, Founders, Genius Steals
- 36. BRANDING: Brands are built on what people say about you, not what you’re saying about yourself.
- 37. Cameras at the ready…
- 38. Funny Useful Beautiful Inspiring Brian Millar, Co-Founder, Emotional Intelligene Agency
- 39. 2005 - 2006 - 2008 - 2009 - 2010 - 2013 - 2015 - 2016 - Nick & Camilla Barnard launch Rude Health from their kitchen table A Sunday Times article leads to overwhelming sales and Rude Health employs their first member of staff Second employee joins the Rude Health team and Waitrose start to stock the muesli, porridge & cereals First international delivery to heads to Norway and a partnership with Abergavenny Food Festival is launched The Ultimate Granola is launched and immediately begins winning awards Rude Health’s dairy free drinks are launched and the first London Porridge Championships are hosted An office is opened in Amsterdam Rude Health celebrate their tenth birthday and co-founder Nick authors the Eat Right Cookbook
- 40. Useful
- 41. Inspiring
- 42. Beautiful
- 43. Funny
- 45. BRANDING: Successful brands have integrity. They’re truthful, honest and transparent. Successful brands are consistent & reliable.
- 49. Cameras at the ready…