Designing Meaningful User Journeys - Confab Intensive 2016
Chances are, you’re already using user journeys to plan how people will interact with products you design. Writers have been doing this for centuries—creating characters, and working out how those characters interact with their newly designed world. In this workshop, we’ll discuss one common narrative framework, Joseph Campbell’s “monomyth,” and how we can use it to create robust user journeys that drive helpful design and address real human needs. If you're ready for a fresh approach to user experience, join this workshop and learn how to: - Introduce useful tools from screenwriting that apply to user journey mapping - Identify bottlenecks, important players, and deeper underlying challenges of design problems - Explore how critical frameworks from comparative literature and film theory can be useful in evaluating user experiences
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Designing Meaningful User Journeys - Confab Intensive 2016
- 1. DESIGNING MEANINGFUL USER JOURNEYS A NARRATIVE APPROACH TO MEETING NEEDS MATT EDWARDS CONFAB INTENSIVE‘16 @ASTRONAUTPNGUIN http://bit.ly/2d7JmyU
- 2. AGENDA INTRODUCTION LEARNING NARRATIVE EXERCISE ONE STORY CIRCLE EXERCISE TWO BREAK APPLYING NARRATIVE EXERCISE THREE DISCUSSION/Q&A 9:00 AM 9:05 AM 9:30 AM 10:00 AM 10: 20 AM 10:50 AM 11:00 AM 11:15 AM 11:45 AM
- 3. WHO’S“SPUN OUT”AT THE START OFA PROJECT?
- 5. WE’RE NOTTHE ONLY ONES. TURNS OUT IT’S PRETTY COMMON!
- 7. BRING IT BACKTO HISTORICAL CONTEXT CAMPBELL, VOGLER JOSEPH CAMPBELL
- 13. BREAKDOWN OF HERO’S JOURNEY SO WHAT IS IT?
- 23. (THRESHOLD GUARDIANS) THE ROAD BACK
- 25. RETURNW/THE ELIXIR (FORCE = ELIXIR)
- 26. EXERCISE BREAK DOWN A POPULAR STORY/MOVIE USING THE HERO’S JOURNEY.
- 30. THE STORY CIRCLE WHAT IS IT?
- 32. BREAKDOWN OF STORY CIRCLE JUST A FEW STEPS
- 33. 1. A CHARACTER IS IN A ZONE OF COMFORT 2. BUT THEY WANT SOMETHING 3. THEY ENTER AN UNFAMILIAR SITUATION 4. ADAPT TO IT 5. GET WHAT THEY WANTED 6. PAY A HEAVY PRICE FOR IT 7. THEN RETURN TO THEIR FAMILIAR SITUATION 8. HAVING CHANGED THE STORY CIRCLE 1 3 5 7 2 46 8
- 34. BREAKDOWN OF STORY CIRCLE AND A FEW MORE QUADRANTS
- 35. A CHARACTER IS IN A ZONE OF COMFORT BUT THEY WANT SOMETHING THEY ENTER AN UNFAMILIAR SITUATION ADAPT TO IT GET WHAT THEY WANTED PAY A HEAVY PRICE FOR IT THEN RETURN TO THEIR FAMILIAR SITUATION HAVING CHANGED
- 36. WHEN YOU HAVE A NEED YOU GO SOMEWHERE SEARCH FOR IT FIND IT TAKE IT THEN RETURN HAVING CHANGED
- 37. WHEN YOU HAVE A NEED YOU GO SOMEWHERE SEARCH FOR IT FIND IT TAKE IT THEN RETURN HAVING CHANGED
- 39. YOU NEED, GO SEARCH,FIND, TAKE, RETURN CHANGED
- 41. CONSIDER DUALITIES REFLECTING REFLECTING ACTING ACTING ABSTRACT ABSTRACTCONCRETE CONCRETE
- 42. EXERCISE CREATE A NEW STORY IN THE STYLE OF A MYTH, FABLE, OR FAIRY TALE
- 43. BREAK SEE YOU IN 10 MIN!
- 44. APPLYINGTHISTO USER JOURNEYS ANALYSIS VS. SYNTHESIS
- 45. COMMON LANGUAGE ANALYSIS VS. SYNTHESIS
- 47. ANALYSIS BREAKING DOWN EXISTING EXPERIENCES INTO INDIVIDUAL COMPONENTS
- 57. SYNTHESIS COMBINING INDIVIDUAL COMPONENTS INTO A COHESIVE WHOLE
- 62. HERO’S JOURNEY VS STORY CIRCLE ADVANTAGES & DISADVANTAGES
- 64. EXERCISE BREAK DOWN A POPULAR USER EXPERIENCE USING THE HERO’S JOURNEY. DESIGN A USER JOURNEY FOR A NEW COMPETITOR TO THE SERVICE YOU ANALYZED.