YOU CAN’T SHIP FROM YOUR
IVORY TOWER INCLUDING DEVELOPERS IN DESIGN MATT EDWARDS MINNEWEBCON 2015

OPENING BUSINESS INTRODUCTIONS MATT EDWARDS
MINNEWEBCON 2015

MATT EDWARDS MINNEWEBCON 2015 I’M
MATTTHAT’S NOT EVEN MY BATHROOM.

I’M A DORK MATT EDWARDS
MINNEWEBCON 2015 THIS IS NOT FALSE MODESTY.

I’M NOT FROM MINNESOTA. YOU’VE
BEEN WARNED. MATT EDWARDS MINNEWEBCON 2015

I’M NOT A LOCAL LEADER.
MY UXPA ATTENDANCE IS TERRIBLE. MATT EDWARDS MINNEWEBCON 2015

I’VE NEVER WRITTEN A BOOK.
“DRINKING TOO MUCH: A BEGINNERS GUIDE” DUE SPRING 2016 MATT EDWARDS MINNEWEBCON 2015

I’M NOT A DESIGN GENIUS.
I’M NOT EVEN A NORMAL GENIUS. MATT EDWARDS MINNEWEBCON 2015

I’M JUST A GUY WHO
WORKS WITH A LOT OF DEVELOPERS. MATT EDWARDS MINNEWEBCON 2015

TAKE WHAT YOU LIKE LEAVE
WHAT YOU DON’T. MATT EDWARDS MINNEWEBCON 2015

I’M GOING TO SAY A
BUNCH OF CRAP NOW. MATT EDWARDS MINNEWEBCON 2015 HERE WE GO

DESIGNERS LOVE TO COMPLAIN. MATT
EDWARDS MINNEWEBCON 2015 OBSERVATION #1

“WHEN PEOPLE CONFUSE UX AND
UI” MATT EDWARDS MINNEWEBCON 2015 UXREACTIONS.COM

“WORKSHOPS” MATT EDWARDS MINNEWEBCON 2015
UXREACTIONS.COM

“WHEN A PM CREATES WIREFRAMES
IN POWERPOINT AND HANDS THEM OVER AS REQUIREMENTS” MATT EDWARDS MINNEWEBCON 2015 UXREACTIONS.COM

STUFF DESIGNERS HATE BEING LEFT
OUT OF MAJOR DECISIONS DOING STUFF WITHOUT CONTEXT TONS OF MONKEY WORK UNCLEAR EXPECTATIONS HAVING OUR EXPERTISE IGNORED MATT EDWARDS MINNEWEBCON 2015

STORY TIME MATT EDWARDS MINNEWEBCON
2015

MY PROCESS DEFINITION A BUNCH
OF USER RESEARCH REVIEW SKETCHING AND TESTING REVIEW PROTOTYPING AND TESTING REVIEW BIG-ASS DOCUMENT REVIEW MATT EDWARDS MINNEWEBCON 2015

I WAS A DESIGN PROPHET.
I BESTOWED “THE DESIGN” ON OTHERS. MATT EDWARDS MINNEWEBCON 2015

OUTCOMES WEIRD EDGE CASE BEHAVIORS
BROKEN STYLES DEVELOPMENT INCONSISTENT W/COMPS MATT EDWARDS MINNEWEBCON 2015

WHY DID I DO THIS?
I WANTED TO “PROVE THE VALUE OF UX” I WANTED TO PROVIDE THE BEST POSSIBLE DESIGN I WANTED TO FEEL SMART I WANTED TO BE RELIED ON MATT EDWARDS MINNEWEBCON 2015

WHY DID I DO THIS?
NO ONE KNEW WHAT I WAS DOING IMPLEMENTATION WAS FLAWED I LOOKED DUMB I WAS LEFT OUT OF DECISIONS MATT EDWARDS MINNEWEBCON 2015

WHY DID I DO THIS?
MATT EDWARDS MINNEWEBCON 2015

BOOKS
MATT EDWARDS
MINNEWEBCON 2015

MATT EDWARDS MINNEWEBCON 2015 “WE
ENTER INTO CLOSE CO-OPERATION WITH THE ENGINEERS. OUR OFFICES BECOME AS ONE. OUR COMMON DENOMINATORS ARE THE SAME—JOE AND JOSEPHINE. WE GO OVER COUNTLESS ROUGH SKETCHES. COMPONENTS ARE ARRANGED AND REARRANGED. WORKING DRAWINGS AND BLUEPRINTS ARE MADE, SOME BY THE ENGINEERS, SOME BY US, AND FREQUENTLY EXCHANGED.”

MATT EDWARDS MINNEWEBCON 2015 “OF
THE PARTNERS, THE ENGINEER IS THE ONE WITH WHOM THE INDUSTRIAL DESIGNER USUALLY IS MOST DEEPLY INVOLVED. IN OUR OFFICE, WE CALL THE ENGINEER THE INDUSTRIAL DESIGNER’S BEST FRIEND AND SEVEREST CRITIC. THE DESIGNER DOES THE DREAMING— AND ITS RATHER PRACTICAL DREAMING—AND THE ENGINEER MAKES THE DREAMS COME TRUE. HE BRINGS TO BEAR ON THEM A PARTICULAR SKILL THE DESIGNER DOESN’T HAVE. THE FINAL PRODUCT IS A COLLABORATIVE EFFORT. ”

MATT EDWARDS MINNEWEBCON 2015 “OF
THE PARTNERS, THE ENGINEER IS THE ONE WITH WHOM THE INDUSTRIAL DESIGNER USUALLY IS MOST DEEPLY INVOLVED. IN OUR OFFICE, WE CALL THE ENGINEER THE INDUSTRIAL DESIGNER’S BEST FRIEND AND SEVEREST CRITIC. THE DESIGNER DOES THE DREAMING— AND ITS RATHER PRACTICAL DREAMING—AND THE ENGINEER MAKES THE DREAMS COME TRUE. HE BRINGS TO BEAR ON THEM A PARTICULAR SKILL THE DESIGNER DOESN’T HAVE. THE FINAL PRODUCT IS A COLLABORATIVE EFFORT. ” - HENRY DREYFUSS DESIGNING FOR PEOPLE, 1926

MATT EDWARDS
MINNEWEBCON 2015

MATT EDWARDS
MINNEWEBCON 2015
NBD

MY PROCESS DEFINITION A BUNCH
OF USER RESEARCH REVIEW SKETCHING AND TESTING REVIEW PROTOTYPING AND TESTING REVIEW BIG-ASS DOCUMENT REVIEW MATT EDWARDS MINNEWEBCON 2015

MY (NEW) PROCESS DEFINITION (WITH
DEVS) A BUNCH OF USER RESEARCH (WITH DEVS) REVIEW (WITH DEVS) SKETCHING AND TESTING (WITH DEVS) REVIEW (WITH DEVS) PROTOTYPING AND TESTING (WITH DEVS) REVIEW (WITH DEVS) BIG-ASS DOCUMENT (WITH DEVS) REVIEW (WITH DEVS) MATT EDWARDS MINNEWEBCON 2015

DEVELOPERS ERRYWHERE MATT EDWARDS MINNEWEBCON
2015 THEY SAT IN ON DEFINITION.

DEVELOPERS ERRYWHERE MATT EDWARDS MINNEWEBCON
2015 THEY HELPED WITH USER RESEARCH.

DEVELOPERS ERRYWHERE MATT EDWARDS MINNEWEBCON
2015 THEY HELPED WITH FEATURE DEFINITION.

DEVELOPERS ERRYWHERE MATT EDWARDS MINNEWEBCON
2015 THEY DID UI REVIEW/FEEDBACK.

DEVELOPERS ERRYWHERE MATT EDWARDS MINNEWEBCON
2015 THEY LET ME SEE BEHIND THE CURTAIN.

WHY DID I DO THIS?
I WANTED TO “PROVE THE VALUE OF UX” I WANTED TO PROVIDE THE BEST POSSIBLE DESIGN I WANTED TO FEEL SMART I WANTED TO BE RELIED ON MATT EDWARDS MINNEWEBCON 2015

WHY DID I DO THIS?
EVERYONE KNEW WHAT I WAS DOING IMPLEMENTATION WAS SPOT ON I LOOKED SMART I WAS INCLUDED IN WAY MORE DECISIONS MATT EDWARDS MINNEWEBCON 2015

WHY DID I DO THIS?
DEVELOPERS WERE EMPOWERED DEVELOPERS WERE ENGAGED THEY MADE GREAT DESIGN DECISIONS MATT EDWARDS MINNEWEBCON 2015

I’M NOW A DESIGN FACILITATOR.
I SHARE “THE DESIGN” WITH OTHERS. MATT EDWARDS MINNEWEBCON 2015

HERE’S WHAT I LEARNED MATT
EDWARDS MINNEWEBCON 2015

WE ARE TOO F*CKING ARROGANT
MATT EDWARDS MINNEWEBCON 2015 OBSERVATION #2

LET IT GO. MATT EDWARDS
MINNEWEBCON 2015

LET IT GO. MATT EDWARDS
MINNEWEBCON 2015

STUFF DESIGNERS HATE BEING LEFT
OUT OF MAJOR DECISIONS DOING STUFF WITHOUT CONTEXT MONKEY WORK UNCLEAR EXPECTATIONS HAVING OUR EXPERTISE IGNORED MATT EDWARDS MINNEWEBCON 2015

STUFF WE DO TO DEVELOPERS
LEAVE THEM OUT OF MAJOR DECISIONS MAKE THEM DO STUFF WITHOUT CONTEXT TONS OF MONKEY WORK CREATE UNCLEAR EXPECTATIONS IGNORE THEIR EXPERTISE MATT EDWARDS MINNEWEBCON 2015

I’M REFERRING TO THEIR DESIGN
EXPERTISE. MATT EDWARDS MINNEWEBCON 2015 BUT DON’T TAKE MY WORD FOR IT.

- HENRY DREYFUSS MATT EDWARDS
MINNEWEBCON 2015 DESIGNING FOR PEOPLE, 1926 “THE WORD ‘DESIGN’ IS CERTAINLY NOT THE EXCLUSIVE PROPERTY OF THE INDUSTRIAL DESIGNER. ITS DICTIONARY MEANING, ‘TO CONTRIVE FOR A PURPOSE,’ MAKES IT EQUALLY THE PROPERTY OF ENGINEERS, ARCHITECTS, ADVERTISING MEN, ARTISTS, AND DRESSMAKERS.”

“WHEN A DEVELOPER GIVES ME
UX ADVICE” MATT EDWARDS MINNEWEBCON 2015 UXREACTIONS.COM

“WHEN A DEVELOPER IMPLEMENTS SOMETHING
DIFFERENT THAN YOU HAD IN MIND BUT IT TURNS OUT TO BE QUITE GOOD” MATT EDWARDS MINNEWEBCON 2015 UXREACTIONS.COM

“WHEN IT LOOKS ABSOLUTELY NOTHING
LIKE THE MOCKUP” MATT EDWARDS MINNEWEBCON 2015 UXREACTIONS.COM

“HOW THESE UXDS SOUND TO
EVERYONE ELSE” MATT EDWARDS MINNEWEBCON 2015

“HOW THESE UXDS SOUND TO
EVERYONE ELSE” MATT EDWARDS MINNEWEBCON 2015

DEVELOPMENT IS A TYPE OF
DESIGN MATT EDWARDS MINNEWEBCON 2015 OBSERVATION #3

DEVS WILL DESIGN WHETHER YOU
HELP THEM OR NOT MATT EDWARDS MINNEWEBCON 2015 OBSERVATION #4

DEVELOPERS SOLVE DESIGN PROBLEMS EVERY
DAY. MANY OF WHICH YOU ARE NOT QUALIFIED TO SOLVE (BUT CAN ABSOLUTELY HELP WITH). MATT EDWARDS MINNEWEBCON 2015

DEVELOPERS SOLVE DESIGN PROBLEMS EVERY
DAY. SITE PERFORMANCE, SECURITY, AND RELIABILITY MATT EDWARDS MINNEWEBCON 2015

DEVELOPERS SOLVE DESIGN PROBLEMS EVERY
DAY. THESE AFFECT UX MORE THAN YOUR HAMBURGER ICON. MATT EDWARDS MINNEWEBCON 2015

DEVELOPERS SOLVE DESIGN PROBLEMS EVERY
DAY. THESE AFFECT UX MORE THAN YOUR TYPOGRAPHY. MATT EDWARDS MINNEWEBCON 2015

DEVELOPERS SOLVE DESIGN PROBLEMS EVERY
DAY. THESE AFFECT UX MORE THAN YOUR PAGE TRANSITIONS. MATT EDWARDS MINNEWEBCON 2015

DEVELOPERS SOLVE DESIGN PROBLEMS EVERY
DAY. THESE AFFECT UX MORE THAN YOUR YOU GET THE IDEA. MATT EDWARDS MINNEWEBCON 2015

UX IS NOT A STEP
MATT EDWARDS MINNEWEBCON 2015 OBSERVATION #5

FRONT-END DEVELOPERS HTML, CSS, JAVASCRIPT,
JQUERY, ETC. MATT EDWARDS MINNEWEBCON 2015

FRONT-END DEVELOPERS HTML, CSS, JAVASCRIPT,
JQUERY, ETC. MATT EDWARDS MINNEWEBCON 2015 SITEMAPS, INTERACTION DESIGN, UI DESIGN, VISUAL DESIGN

BACK-END DEVELOPERS PHP, .NET, RUBY,
DRUPAL, PYTHON, ETC. MATT EDWARDS MINNEWEBCON 2015

BACK-END DEVELOPERS PHP, .NET, RUBY,
DRUPAL, PYTHON, ETC. MATT EDWARDS MINNEWEBCON 2015 USER TYPES, USE CASES, FEATURE FUNCTIONALITY

WON’T THIS MAKE ME OBSOLETE?
MATT EDWARDS MINNEWEBCON 2015

RECONSIDER HOW YOU’RE PROVIDING VALUE.
MATT EDWARDS MINNEWEBCON 2015

RECONSIDER HOW YOU’RE PROVIDING VALUE.
BE THE ADVOCATE FOR UX IN YOUR ORG, NOT THE EXECUTOR. MATT EDWARDS MINNEWEBCON 2015

I’M THE ONLY ONE WITH
THIS KNOWLEDGE. MATT EDWARDS MINNEWEBCON 2015

STOP DOING THAT. MATT EDWARDS
MINNEWEBCON 2015

STOP DOING THAT. AVOID BEING
A BOTTLENECK. MATT EDWARDS MINNEWEBCON 2015

STOP DOING THAT. AVOID BEING
A BOTTLENECK. MATT EDWARDS MINNEWEBCON 2015 ANYWAY, THAT JUST MEANS THE DEVS ARE DOING DESIGN WITHOUT YOUR INFORMATION.

THIS WON’T WORK IN MY
ORG BECAUSE… MATT EDWARDS MINNEWEBCON 2015

EVERY ORG IS DIFFERENT. MATT
EDWARDS MINNEWEBCON 2015

EVERY ORG IS DIFFERENT. BUT
THEY ALL VALUE EFFICIENCY. MATT EDWARDS MINNEWEBCON 2015

EVERY ORG IS DIFFERENT. BUT
THEY ALL VALUE EFFICIENCY. MATT EDWARDS MINNEWEBCON 2015 MAKE THE CASE THAT YOU’RE REMOVING INSTITUTIONAL BOTTLENECKS & REDUCING THE BURDEN ON REVIEW CYCLES.

MY DEVS AREN’T INTERESTED IN
DESIGN. MATT EDWARDS MINNEWEBCON 2015

BULLSH!T.
MATT EDWARDS
MINNEWEBCON 2015

BULLSH!T. THEY JUST TALK ABOUT
IT DIFFERENTLY THAN YOU. MATT EDWARDS MINNEWEBCON 2015

BULLSH!T. THEY JUST TALK ABOUT
IT DIFFERENTLY THAN YOU. MATT EDWARDS MINNEWEBCON 2015 DO THE HEAVY LIFTING FOR A WHILE. LEARN TO SPEAK THEIR LANGUAGE.

TAKEAWAYS
MATT EDWARDS
MINNEWEBCON 2015

MATT EDWARDS MINNEWEBCON 2015 YOUR
JOB IS TO HELP OTHERS MAKE THE BEST DESIGN DECISIONS THEY CAN. REMEMBER THIS PART

MATT EDWARDS MINNEWEBCON 2015 REMEMBER
THIS PART TREAT YOUR DEVS LIKE THE DESIGNERS THEY ARE.

MATT EDWARDS MINNEWEBCON 2015 REMEMBER
THIS PART USER EXPERIENCE DOES NOT BEGIN AND END WITH YOU.

MATT EDWARDS MINNEWEBCON 2015 REMEMBER
THIS PART FUSCIA IS A VIABLE PRESENTATION COLOR.

MATT EDWARDS MINNEWEBCON 2015 REMEMBER
THIS PART THE MINNEAPOLIS TECH SCENE IS TRULY AMAZING. THANK YOU FOR BEING A PART OF IT.

QUESTIONS?
MATT EDWARDS
MINNEWEBCON 2015