This document discusses the use of social media in cinema marketing. It provides examples of how major film studios and directors have used platforms like Twitter and Instagram to promote movies through memes, fan art, and behind-the-scenes photos. Specific films mentioned include Star Wars: The Force Awakens, Deadpool, and various superhero franchises. The document also notes that Star Wars generated over 234 million social media interactions around its release.

1. CINEMA E SOCIAL MEDIA
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#socialmuseums

2. CC0 Public Domain

3. David Sarnoff - (c) Unknown - Joseph P. Kennedy - (c) expired Source: Wikipedia

4. CC0 Public Domain

5. 91,585 fan hanno donato $5,702,153

6. Copyright Blind Spot Pictures Oy - 27 Films Production - New Holland Pictures

7. Copyright Blind Spot Pictures Oy - 27 Films Production - New Holland Pictures

8. Copyright Paramount Pictures

9. Copyright Paramount Pictures.

10. Copyright Listen First - Source: The Wall Street Journal

11. Fonte CNBC - http://www.cnbc.com/2015/12/18/how-star-wars-changed-hollywoods-social-media-game.html - Image Copyright Lucasfilm LLC
234 milioni di interazioni
collegate all’uscita di
STAR WARS - THE FORCE AWAKENS

12. Copyright Lucasfilm LLC / Warner Bros. Pictures / Danjaq, LLC and United Artists Corporation / Marvel & Universal Pictures

13. Source: https://twitter.com/kellyoxford/status/355515895617028096

14. Copyright : SyFy

15. Brad Pitt - Photo by DoD News Features - CC Attribution / Vin Diesel - Photo by Gage Skidmore - CC A - SA Source: Wikipedia

16. Copyright RelishMIX.com - Source: http://deadline.com/2015/03/top-10-actors-facebook-twitter-lady-gaga-vin-diesel-1201385939/

17. 3

18. Copyright Zack Snyder - Source: Twitter @ZackSnyder
Batman & R2BIN

19. Copyright: Bad Robot - Source: Twitter @bad_robot
THE C3PED CRUSADER

20. Copyright Zack Snyder - Source: Twitter @ZackSnyder
#SuperJedi

21. Copyright: Bad Robot - Source: Twitter @bad_robot
#BOYEGAMAN

22. Copyright Zack Snyder - Source: Twitter @ZackSnyder
Batman & R2BINCase Closed

23. Copyright Marvel

24. Copyright Marvel - Source: http://www.comingsoon.net/movies/news/646375-deadpool-banner-teases-a-valentines-day-love-story#/slide/1

25. Copyright Marvel - Source: @VancityReynolds

26. Copyright Marvel - Source: @pattonswalt

27. Copyright Universal Pictures

28. Photo Credit: PASCAL LE SEGRETAIN/PARAMOUNT PICTURES

29. Copyright Paramount Pictures - Source: @ParamountPictures

30. Copyright Jerome Jarre - Source: Jerome Jarre Vine

31. Copyright Vogue Magazine - Photo Credit: Kevin Tachman - Source: @voguemagazine

32. W.W. Hopkinson - Source: Library of the Congress - Public Domain / Adolph Zukor - Source: Wikipedia - Public Domain / Jesse Lasky - Source: Aberdeen
Collection - Public Domain

33. Promotional Posters are Copyright of respective owners

34. Matteo Cassese
La Fabbrica della Realtà
@matteoc http://fabbrica.la
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