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How Social Media has Changed Word of Mouth Marketing: Using the Internet to Build Long-Lasting Buzz about Your Brand.

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Matt Granfield
Matt Granfield

Explores the evolution of word-of-mouth marketing and explains how social media can be used to build long-lasting buzz about a brand.

Business
1 of 52
ā€œ How SOCIAL MEDIA has changed WORD OF MOUTH MARKETINGā€ Using the Internet to build long-lasting, positive buzz about your brandā€¦ PRESENTED BY
ā€œ Word of Mouthā€ has always been the most effective form of marketing. People have always trusted their friends opinionsā€¦
Hey Maximus, you need a new deodorant buddyā€¦ Try Lynxona, it never lets me downā€¦
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You could tell people whatever you wanted, because you knew they were paying attentionā€¦ Image Ā© Aaron Escobar @ Flickr
No matter how blatant or irrelevant your message was, people used to listenā€¦
But the landscape has changedā€¦
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McKinsey and Co. estimate that 2/3 of the economy is now influenced by personal recommendationsā€¦
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Rupert Murdoch, owner of News Corp , and MySpace summed it up like this: ā€œ Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now itā€™s the people who are taking controlā€¦ā€
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The people that donā€™t like you will start to love you; the people that love you will become your most powerful brand ambassadorsā€¦
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How do you get involved? All you have to do is pay attention to what is being said about you, and make people feel lovedā€¦
This presentation brought to you by [dp dialogue is the only social media marketing agency in Australia with proprietary software and proven strategies to locate, identify and rank what people are saying about your company, your brand and your industry. For more information on our professional social media monitoring and word of mouth consulting services please visit our website] www.dpdialogue.com.au
IMAGE CREDITS [All photos were sourced from Flickr with thanks to Compfight. All images are used under the terms of a Creative Commons licence . Slide 3: hans s; Slide 6: Aaron Escobar; Slide 7: MsBlueSky; Slide 8: Falling Heavens; Slide 10: Jay Dugger; Slide 16: Jacob BĆøtter; Slide 18: Vincent Boiteau; Slide 19: World Economic Forum; Slide 29: teamstickergiant; Slide 44: Libertinus; Slide 45: Jeb Ro; Slide 47: kalandrakas; Slide 48: K.Coles; Slide 50: erin MC hammer]

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How Social Media has Changed Word of Mouth Marketing: Using the Internet to Build Long-Lasting Buzz about Your Brand.

  • 1. ā€œ How SOCIAL MEDIA has changed WORD OF MOUTH MARKETINGā€ Using the Internet to build long-lasting, positive buzz about your brandā€¦ PRESENTED BY
  • 2. ā€œ Word of Mouthā€ has always been the most effective form of marketing. People have always trusted their friends opinionsā€¦
  • 3. Hey Maximus, you need a new deodorant buddyā€¦ Try Lynxona, it never lets me downā€¦
  • 4.
  • 5.
  • 6. You could tell people whatever you wanted, because you knew they were paying attentionā€¦ Image Ā© Aaron Escobar @ Flickr
  • 7. No matter how blatant or irrelevant your message was, people used to listenā€¦
  • 8. But the landscape has changedā€¦
  • 9.
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  • 12. McKinsey and Co. estimate that 2/3 of the economy is now influenced by personal recommendationsā€¦
  • 13.
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  • 17.
  • 18.
  • 19. Rupert Murdoch, owner of News Corp , and MySpace summed it up like this: ā€œ Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now itā€™s the people who are taking controlā€¦ā€
  • 20.
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  • 48. The people that donā€™t like you will start to love you; the people that love you will become your most powerful brand ambassadorsā€¦
  • 49.
  • 50. How do you get involved? All you have to do is pay attention to what is being said about you, and make people feel lovedā€¦
  • 51. This presentation brought to you by [dp dialogue is the only social media marketing agency in Australia with proprietary software and proven strategies to locate, identify and rank what people are saying about your company, your brand and your industry. For more information on our professional social media monitoring and word of mouth consulting services please visit our website] www.dpdialogue.com.au
  • 52. IMAGE CREDITS [All photos were sourced from Flickr with thanks to Compfight. All images are used under the terms of a Creative Commons licence . Slide 3: hans s; Slide 6: Aaron Escobar; Slide 7: MsBlueSky; Slide 8: Falling Heavens; Slide 10: Jay Dugger; Slide 16: Jacob BĆøtter; Slide 18: Vincent Boiteau; Slide 19: World Economic Forum; Slide 29: teamstickergiant; Slide 44: Libertinus; Slide 45: Jeb Ro; Slide 47: kalandrakas; Slide 48: K.Coles; Slide 50: erin MC hammer]