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B2B MARKETPLACE FOR
VIRTUAL & AUGMENTED REALITY
Matthew Papish
Founder & CEO
March, 2017
Exploding, Global Market
Still Nascent & Fragmented
•  Connects Buyers & Sellers
•  Facilitates Transactions
•  First to Market
•  Focus on Enterprise segment
1
7
6
5
Buyers Confused on How to
Participate
2
8
B2B Marketplace Solution
Highly Scalable Revenue
Model
Experienced Leadership with
Deep Domain Expertise
World-Class Advisors
WHY PIPELINEVR?
2
Sellers Desperate for Sales
Channel
3
4
1
2
3
Doesn’t Know the Capabilities
Doesn’t Know How to Build the System
No One-Stop-Shop Exists
THE BUYER’S PROBLEM
3
Doesn’t know How to Get Help
4
THE CHALLENGES SELLERS FACE
4
5
THE SOLUTION
THE SOLUTION
1
2
3
Matches Buyers and Sellers of Professional
VR & AR Products & Services
Facilitates Transactions
4
Provides Critical Information
Collects Powerful Data & Analytics
6
MARKET SIZE
140
120
100
80
60
40
20
0
2017 2018 2019 2020 2021
VR & AR Revenue Forecast in $Billions
Digi-Capital
Goldman Sachs
400
200
600
Citi Research
7
WHO ARE THE BUYERS?
Source: Goldman Sachs Global
Investment Research
8
Half of the VR & AR Market will Include
Enterprise/Industrial Applications by 2021.
Entertainment
Healthcare
Real Estate
Engineering
Military
Entertainment	
Engineering	
Real	Estate	
Military	
Healthcare
USE CASE – MEDIA / ENTERTAINMENT
BUYERS SELLERS
-  LA Times decides to
create an advertiser
supported Academy
Award “red carpet”
VR experience.
-  Doesn’t have a network
or the know how to
execute.
-  PipelineVR matches LA
Times with Immersive
production company &
equipment vendors.
9
BUYERS SELLERS
- Berkshire Hathaway
uses VR to showcase
properties for clients
moving from abroad.
- After submitting a
project request via
PipelineVR, BH settles on
VR real estate specialist
Matterport.
- VR has been adapted as
an important competitive
advantage for BH
USE CASE – REAL ESTATE / LUXE
10
PAY-PER-MATCH MODEL
MATCHES AGAINST
OUR DEEP DATA BASE
AND NOTIFIES THE TOP
5 CANDIDATES.
$25
EACH SELLER PAYS
$25-$50 FOR A DIRECT
CONNECTION WITH
THE BUYER.
$25
$25
$25
$25
COMPANY SUBMITS
A PROJECT REQUEST
FOR A VR DEMO FILM
1
2
3
Spa$al	Sound	Specialist	
S$tching/Edi$ng	
Headset	Rentals	
Experien$al	Producer	
360	Drone	Operator	
11
USE CASE:
COMPETITION
12
DOMAIN
EXPERTESE
GENERAL/
DO IT
YOURSELF
OTHER
VR & AR
Registered
Sellers
Active Sellers
(60% of Registered
Sellers that submit
bids)
Average Number
of Bids per Active
Seller/per Year
Revenue per
Bid
Gross
Revenue
940,000
564,000
$61M
$24
4.5
How We Reach $61M by 2021
BUSINESS MODEL
13
SERVICEABLE MARKET (US only)
14
1
2
3
CUSTOMER ACQUISITION PLAN
4
Identify top 3 verticals for demand generation testing
Develop hypothesis on “Who” the key decision makers are In
each vertical, and “How” each decision maker engages in the
“buyers journey”
Size “Opportunity/Demand” by marketing channel i.e. # of
US based monthly searches for AR/VR by key word
Execute small “Signs of Life” tests across SEM, FB, Email,
Affiliates
15
Year 1
 Year 2
 Year 3
 Year 4
 Year 5
Revenue
 $1,156,500
 $5,146,000
 $12,075,000
 $31,500,000
 $61,940,000
Sales & Marketing
 $922,230
 $3,302,250
 $5,792,000
 $9,323,000	 $12,743,750	
G & A
 $542,400
 $1,125,950
 $2,211,600
 $3,927,925
 $7,193,950
EBITDA
 $ -308,130
 $717,800
 $4,071,400
 $18,249,075
 $42,002,300
REVENUE PROJECTIONS
16
ADVISORY TEAM
Paul T. Kim
Content and Services Partnership
OTT Video & VR
Heads Samsung’s partnerships with leading content
partners and brands to develop unique VR content
offerings, in areas of games, real estate, healthcare,
education, and b2b solutions.
Idealab Director, Managing Director at Mayfield Fund
focusing on investments in the consumer internet, partner
at Latham & Watkins and Wilson Sonsini Goodrich & Rosati.
Allen Morgan
Darren A. Denenberg Ph.D. Lecturer in the Donald Bren School of Informatics and
Computer Sciences, UC Irvine. Developing online Master’s
program to begin in 2016.
17
David Lebow YP Holdings from 2013-2017 most recently as Chief
Revenue Officer. In that time, YP had over $2b in annual
revenues with more than $1B of digital revenue, making it
the ninth largest digital media company in the U.S.
LEADERSHIP
Matthew D. Papish, Founder & CEO
•  Founder & CEO at Enstigo; built platform that automates mobile ad creation. Attracted capital from a strong group of
individual and institutional investors.
•  CEO at Cinsay; SaaS platform enabling distributed online video/eCommerce. Attracted $45M of investment capital
•  Head of Branded Entertainment at AOL. Formed in-house division to sell online video platforms to AOL’s largest advertisers.
•  Founder & President at Gold Coast Entertainment. Oversaw creative studios and Video equipment services. Grew sales to $150M.
•  Senior Advisor/Consultant at MySpace; Classmates.com; Spark Networks; and John Templeton Foundation.
•  IBM Corp, large computer sales lead at BofA.
•  Staff Assistant to the President, The White House
•  SVP, Commercial Office Development, Arden Realty, Inc. (NYSE) (largest SoCal REIT), Sold to GE Capital;
•  Founding Director, Marine National Bank, Irvine, CA
•  USC, International Business
•  Captain, USMC
Bart Porter, Finance
18
•  Chris has spent the majority of his career selling, managing and delivering large-scale consulting engagements
for Fortune 1000 clients. Founded Irvine based Verys in 2012.
•  Oversees all aspects of project delivery, portfolio management, finance, HR and legal.
Chris Antonius, Development lead and CEO at VERYS
EXIT STRATEGY
CORPORATE
ACQUISITION/
PE BUYOUT
(3-5 Yrs.)
19
THE OPPORTUNITY
FUNDRAISE
•  Fundraise Goal: $850,000 ($350k raised to date)
•  Seeking: $400,000~$500,000
•  Anticipated Series A raise: $5M~$7M
TERMS
•  Convertible note:
•  Automatic conversion upon qualified equity financing of at least $500,000.
•  20% discount
•  Conversion at investor’s election.
•  $3M valuation cap.
20
Exploding, Global Market
Still Nascent & Fragmented
•  Connects Buyers & Sellers
•  Facilitates Transactions
•  First to Market
•  Focus on Enterprise segment
1
7
6
5
Buyers Confused on How to
Participate
2
8
B2B Marketplace Solution
Highly Scalable Revenue
Model
Experienced Leadership with
Deep Domain Expertise
World-Class Advisors
WHY PIPELINEVR?
21
Sellers Desperate for Sales
Channel
3
4

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PipelineVR investor overview March-2017

  • 1. B2B MARKETPLACE FOR VIRTUAL & AUGMENTED REALITY Matthew Papish Founder & CEO March, 2017
  • 2. Exploding, Global Market Still Nascent & Fragmented •  Connects Buyers & Sellers •  Facilitates Transactions •  First to Market •  Focus on Enterprise segment 1 7 6 5 Buyers Confused on How to Participate 2 8 B2B Marketplace Solution Highly Scalable Revenue Model Experienced Leadership with Deep Domain Expertise World-Class Advisors WHY PIPELINEVR? 2 Sellers Desperate for Sales Channel 3 4
  • 3. 1 2 3 Doesn’t Know the Capabilities Doesn’t Know How to Build the System No One-Stop-Shop Exists THE BUYER’S PROBLEM 3 Doesn’t know How to Get Help 4
  • 6. THE SOLUTION 1 2 3 Matches Buyers and Sellers of Professional VR & AR Products & Services Facilitates Transactions 4 Provides Critical Information Collects Powerful Data & Analytics 6
  • 7. MARKET SIZE 140 120 100 80 60 40 20 0 2017 2018 2019 2020 2021 VR & AR Revenue Forecast in $Billions Digi-Capital Goldman Sachs 400 200 600 Citi Research 7
  • 8. WHO ARE THE BUYERS? Source: Goldman Sachs Global Investment Research 8 Half of the VR & AR Market will Include Enterprise/Industrial Applications by 2021. Entertainment Healthcare Real Estate Engineering Military Entertainment Engineering Real Estate Military Healthcare
  • 9. USE CASE – MEDIA / ENTERTAINMENT BUYERS SELLERS -  LA Times decides to create an advertiser supported Academy Award “red carpet” VR experience. -  Doesn’t have a network or the know how to execute. -  PipelineVR matches LA Times with Immersive production company & equipment vendors. 9
  • 10. BUYERS SELLERS - Berkshire Hathaway uses VR to showcase properties for clients moving from abroad. - After submitting a project request via PipelineVR, BH settles on VR real estate specialist Matterport. - VR has been adapted as an important competitive advantage for BH USE CASE – REAL ESTATE / LUXE 10
  • 11. PAY-PER-MATCH MODEL MATCHES AGAINST OUR DEEP DATA BASE AND NOTIFIES THE TOP 5 CANDIDATES. $25 EACH SELLER PAYS $25-$50 FOR A DIRECT CONNECTION WITH THE BUYER. $25 $25 $25 $25 COMPANY SUBMITS A PROJECT REQUEST FOR A VR DEMO FILM 1 2 3 Spa$al Sound Specialist S$tching/Edi$ng Headset Rentals Experien$al Producer 360 Drone Operator 11 USE CASE:
  • 13. Registered Sellers Active Sellers (60% of Registered Sellers that submit bids) Average Number of Bids per Active Seller/per Year Revenue per Bid Gross Revenue 940,000 564,000 $61M $24 4.5 How We Reach $61M by 2021 BUSINESS MODEL 13
  • 15. 1 2 3 CUSTOMER ACQUISITION PLAN 4 Identify top 3 verticals for demand generation testing Develop hypothesis on “Who” the key decision makers are In each vertical, and “How” each decision maker engages in the “buyers journey” Size “Opportunity/Demand” by marketing channel i.e. # of US based monthly searches for AR/VR by key word Execute small “Signs of Life” tests across SEM, FB, Email, Affiliates 15
  • 16. Year 1 Year 2 Year 3 Year 4 Year 5 Revenue $1,156,500 $5,146,000 $12,075,000 $31,500,000 $61,940,000 Sales & Marketing $922,230 $3,302,250 $5,792,000 $9,323,000 $12,743,750 G & A $542,400 $1,125,950 $2,211,600 $3,927,925 $7,193,950 EBITDA $ -308,130 $717,800 $4,071,400 $18,249,075 $42,002,300 REVENUE PROJECTIONS 16
  • 17. ADVISORY TEAM Paul T. Kim Content and Services Partnership OTT Video & VR Heads Samsung’s partnerships with leading content partners and brands to develop unique VR content offerings, in areas of games, real estate, healthcare, education, and b2b solutions. Idealab Director, Managing Director at Mayfield Fund focusing on investments in the consumer internet, partner at Latham & Watkins and Wilson Sonsini Goodrich & Rosati. Allen Morgan Darren A. Denenberg Ph.D. Lecturer in the Donald Bren School of Informatics and Computer Sciences, UC Irvine. Developing online Master’s program to begin in 2016. 17 David Lebow YP Holdings from 2013-2017 most recently as Chief Revenue Officer. In that time, YP had over $2b in annual revenues with more than $1B of digital revenue, making it the ninth largest digital media company in the U.S.
  • 18. LEADERSHIP Matthew D. Papish, Founder & CEO •  Founder & CEO at Enstigo; built platform that automates mobile ad creation. Attracted capital from a strong group of individual and institutional investors. •  CEO at Cinsay; SaaS platform enabling distributed online video/eCommerce. Attracted $45M of investment capital •  Head of Branded Entertainment at AOL. Formed in-house division to sell online video platforms to AOL’s largest advertisers. •  Founder & President at Gold Coast Entertainment. Oversaw creative studios and Video equipment services. Grew sales to $150M. •  Senior Advisor/Consultant at MySpace; Classmates.com; Spark Networks; and John Templeton Foundation. •  IBM Corp, large computer sales lead at BofA. •  Staff Assistant to the President, The White House •  SVP, Commercial Office Development, Arden Realty, Inc. (NYSE) (largest SoCal REIT), Sold to GE Capital; •  Founding Director, Marine National Bank, Irvine, CA •  USC, International Business •  Captain, USMC Bart Porter, Finance 18 •  Chris has spent the majority of his career selling, managing and delivering large-scale consulting engagements for Fortune 1000 clients. Founded Irvine based Verys in 2012. •  Oversees all aspects of project delivery, portfolio management, finance, HR and legal. Chris Antonius, Development lead and CEO at VERYS
  • 20. THE OPPORTUNITY FUNDRAISE •  Fundraise Goal: $850,000 ($350k raised to date) •  Seeking: $400,000~$500,000 •  Anticipated Series A raise: $5M~$7M TERMS •  Convertible note: •  Automatic conversion upon qualified equity financing of at least $500,000. •  20% discount •  Conversion at investor’s election. •  $3M valuation cap. 20
  • 21. Exploding, Global Market Still Nascent & Fragmented •  Connects Buyers & Sellers •  Facilitates Transactions •  First to Market •  Focus on Enterprise segment 1 7 6 5 Buyers Confused on How to Participate 2 8 B2B Marketplace Solution Highly Scalable Revenue Model Experienced Leadership with Deep Domain Expertise World-Class Advisors WHY PIPELINEVR? 21 Sellers Desperate for Sales Channel 3 4