This document outlines a 5-step process for setting up a successful referral campaign. The steps are: 1) Start with your existing customer base. 2) Carefully select ambassadors who are role models and make the invitation personal. 3) Precisely ask ambassadors to share their expertise with their peers in a simple way. 4) Allow ambassadors to broadcast their new status and help peers find you. 5) Reward ambassadors when good referrals come in. The goal is to leverage people's desire to help others and gain status to create a viral referral system.