My presentation at the Southeast region of the American Camping Association. I focused on using content marketing, blogging, and the power of why to build authority as a child development expert.
8. Growing social influence
and opportunity, for
better or worse
“Social Proof”
Facebook Likes
Tweets & Re-Tweets
Reviews on Yelp, Google, & more
Today’s buyer is
armed with a
wealth of
information,
combined with the
experiences of
friends and total
strangers online
14. Blogging
5 Reasons How or Why
The Secret to...
How I Learned to...
What I Learned From...
What We’re Reading
Videos to Inspire You
Expert Interviews
The Magic of...
16. "You would be interested to know that
your article 'Seven Critical Character
Traits in Growing Children' was very
moving to us. In fact, I sent it to
several of my colleagues that have
children, and we also discussed it as
a family. What you do does make a
difference!" - Alan K.
19. What’s the Point
of Your Website?
11%
27%
9% 16%
36%
Dates & Rates
About Us
Why Us?
Misc Above the Fold
Below the Fold
89% of clicks
above the fold
23. Effective Social
Media Use
Most Popular
Ads &
Promotions
Easy to
Share
Fastest
Growing
Visual
Simple,
pushes to FB
It’s Google!
Impacts
search
ranking
Links directly
25. Webinars
Reach new
families across
the world
Different times of
day
No travel
involved!
Recruiting & Community
Live Q&A sessions
Walk parents
through the packet
What to expect on
Opening Day
Expert guests
26. Podcasts?
Here’s the bottom line: if you are
podcasting, you are a media outlet.
“
You are a publisher.”
2012
2011
2010
2009
2008
2007
2006
0 7.5 15 22.5 30
% of People who have listened to a podcast
Source: Edison Research