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Engaging with
Camp Families
Year-Round
Matt Ragland
twitter @mattragland
#ACAse2013
Welcome
Landlord @
Team House
Time Together
Why this
Matters
Websites
& Blogs
Social Media
& Tools
Community
Connection
Q&A + Demos
The Power of Why
WHY
WHAT
HOW
WHY?
Help camps
grow faster &
operate more
effienciently
Why This
Matters
Because “camp plays
a significant role in a
child’s development”
How You
Recruit, Write,
& Speak
must Adapt
Growing social influence
and opportunity, for
better or worse
“Social Proof”
Facebook Likes
Tweets & Re-Tweets
Reviews on Yelp, Google, & more
Today’s buyer is
armed with a
wealth of
information,
combined with the
experiences of
friends and total
strangers online
Content
Marketing
builds Authority
Authority
“Families see you as
an expert in child
development, and not
just the fun person in
the woods all year!”
We Need
to Create
Valuable
Content
Blogging
You  have  the  opportunity  
to  share  helpful,  
valuable  information  
with  thousands  of  people!
Blogging
Create Email
Promote Follow Up
Blogging
5 Reasons How or Why
The Secret to...
How I Learned to...
What I Learned From...
What We’re Reading
Videos to Inspire You
Expert Interviews
The Magic of...
Blogging
Create Email
Promote Follow Up
"You would be interested to know that
your article 'Seven Critical Character
Traits in Growing Children' was very
moving to us. In fact, I sent it to
several of my colleagues that have
children, and we also discussed it as
a family. What you do does make a
difference!" - Alan K.
One-Word
Equity
= Growth
One-Word
Equity
Obama ’08
“Change”
Obama ’12
“Forward”
What’s the Point
of Your Website?
11%
27%
9% 16%
36%
Dates & Rates
About Us
Why Us?
Misc Above the Fold
Below the Fold
89% of clicks
above the fold
6 Month Visitor Flow
What’s the Point
of Your Website?
1.  To  learn  “WHY”  you  exist
2.  To  gather  information  
i.e.  dates  &  rates
3.  To  give  you  money
Why This
Matters
Because “camp plays
a significant role in a
child’s development”
Effective Social
Media Use
Most Popular
Ads &
Promotions
Easy to
Share
Fastest
Growing
Visual
Simple,
pushes to FB
It’s Google!
Impacts
search
ranking
Links directly
Why Google+ Matters
Webinars
Reach new
families across
the world
Different times of
day
No travel
involved!
Recruiting & Community
Live Q&A sessions
Walk parents
through the packet
What to expect on
Opening Day
Expert guests
Podcasts?
Here’s the bottom line: if you are
podcasting, you are a media outlet.
“
You are a publisher.”
2012
2011
2010
2009
2008
2007
2006
0 7.5 15 22.5 30
% of People who have listened to a podcast
Source: Edison Research
Tupperware
Parties?
Moms buy &
sell your camp
Target, Train,
Incentivize, &
Customize
SO...
“New” Advertising
These methods are highly targeted, relatively cheap,
and can be analyzed for conversions
Connecting with Camp Families Year-Round
Content
Marketing
Summit
Content Strategy
Web Design
SEO + Social Media
& more!
Thanks for
being here!
TeamHouse.co
Matt@TeamHouse.co
@MattRagland
828.712.2524
teamhouse.co

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