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CoSchedule Webinar

My slides from a webinar with CoSchedule, on the topic ef email marketing and list building.

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CoSchedule Webinar

  1. 1. #CoWebinar @CoSchedule @SumoMe How to Exponentially Grow Your Subscriber List Tips, Tools, Tricks, and Lessons from the team at SumoMe.com
  2. 2. #CoWebinar @CoSchedule @SumoMe Matt Ragland Sumo Sensei
  3. 3. #CoWebinar @CoSchedule @SumoMe Will there be a recording? we will see…
  4. 4. #CoWebinar @CoSchedule @SumoMe Have Questions? there will be answers! at the end…
  5. 5. #CoWebinar @CoSchedule @SumoMe Have Questions? there will be answers! at the end… Join on Twitter!
  6. 6. #CoWebinar @CoSchedule @SumoMe
  7. 7. #CoWebinar @CoSchedule @SumoMe
  8. 8. #CoWebinar @CoSchedule @SumoMe 2 Fundamentals of Email Lists Predictable x scalable = Success
  9. 9. #CoWebinar @CoSchedule @SumoMe Don’t Do One-Offs
  10. 10. #CoWebinar @CoSchedule @SumoMe DON’T DO ONE-OFFS! get it? 😀
  11. 11. #CoWebinar @CoSchedule @SumoMe
  12. 12. #CoWebinar @CoSchedule @SumoMe Why Email? Facebook Fans: not controlled by you Twitter Followers: not controlled by you Instagram Followers: not controlled by you YouTube Subscribers: not controlled by you Email Subscribers: controlled by you
  13. 13. #CoWebinar @CoSchedule @SumoMe AAA Formula Ask Assets Acquisition
  14. 14. #CoWebinar @CoSchedule @SumoMe ASK
  15. 15. #CoWebinar @CoSchedule @SumoMe SumoMe Live Demo!
  16. 16. #CoWebinar @CoSchedule @SumoMe Lazy Sunday Method
  17. 17. #CoWebinar @CoSchedule @SumoMe Have an “Ask” Schedule
  18. 18. #CoWebinar @CoSchedule @SumoMe
  19. 19. #CoWebinar @CoSchedule @SumoMe
  20. 20. #CoWebinar @CoSchedule @SumoMe ASSETS
  21. 21. #CoWebinar @CoSchedule @SumoMe Email Signature Your Employees Email Sig too! ———— Bonus: Setup an Auto-Responder
  22. 22. #CoWebinar @CoSchedule @SumoMe Facebook What Groups are You In? (create one) ———— Search Your Social Graph
  23. 23. #CoWebinar @CoSchedule @SumoMe Export linkedin.com/people/export-settings
  24. 24. #CoWebinar @CoSchedule @SumoMe slack groups! SlackList.info Traffic1m example How to add people (Nat)
  25. 25. #CoWebinar @CoSchedule @SumoMe Optimize the Success Page Exact next step Why Urgency!
  26. 26. #CoWebinar @CoSchedule @SumoMe ACQUISITION
  27. 27. #CoWebinar @CoSchedule @SumoMe Target Your Landing Pages Welcome a specific reader Where are they coming from? Guest Post? Ad Placement? Social Link? Craft your content to match their interests!
  28. 28. #CoWebinar @CoSchedule @SumoMe Not Specific - General to all Readers. “Hey, you!” Super-Specific! “Welcome Inman!”
  29. 29. #CoWebinar @CoSchedule @SumoMe How to Buy Ads just keep it simple and boost a post to start
  30. 30. #CoWebinar @CoSchedule @SumoMe
  31. 31. #CoWebinar @CoSchedule @SumoMe Then Re-Target
  32. 32. #CoWebinar @CoSchedule @SumoMe Re-Target Your Content - No one WANTS to click ads! - Only spend $20! - I’ll walk you through this live
  33. 33. #CoWebinar @CoSchedule @SumoMe The Flattery Method - Read someone's article, attend their webinar, or buy their course - Follow it exactly with a twist - Write it up & let them know about it How this worked for me…
  34. 34. #CoWebinar @CoSchedule @SumoMe Great marketing focuses on 1-2 activities that you can double, triple, 10x down on. “ ”
  35. 35. #CoWebinar @CoSchedule @SumoMe Stress-Free Webinar Strategy Find someone that has an audience you want. Agree on webinar Promote to your audience about the webinar Presenter promotes to their audience and does the webinar
  36. 36. #CoWebinar @CoSchedule @SumoMe Brian’s Email
  37. 37. #CoWebinar @CoSchedule @SumoMe Recap! What You Can Do in 5 Minutes Ask: Install Welcome Mat @ SumoMe.com Assets: Update your email signature Acquisition: Post your site to one FB group
  38. 38. #CoWebinar @CoSchedule @SumoMe Rapid Fire!
  39. 39. #CoWebinar @CoSchedule @SumoMe ListGoal.com
  40. 40. #CoWebinar @CoSchedule @SumoMe Email Frequency Send one email per week!
  41. 41. #CoWebinar @CoSchedule @SumoMe What’s a Good Conversion Rate? Should be about 2% site-wide
  42. 42. #CoWebinar @CoSchedule @SumoMe What’s a Good Open Rate? • 20% is good • Use the Double-Open Trick • Send 3-4 days later • Change the Subject Line • Only send to Un-Opens
  43. 43. #CoWebinar @CoSchedule @SumoMe Bonus Time! Video & Slides of Webinar All the Links & Resources Access to my Slack Experiment
  44. 44. #CoWebinar @CoSchedule @SumoMe Bonus Time! 1. Install SumoMe on your site (already using? just send a screenshot of your Dashboard) 2. Forward Welcome Email (or screenshot) to matt@sumome.com!
  45. 45. #CoWebinar @CoSchedule @SumoMe Questions?
  46. 46. #CoWebinar @CoSchedule @SumoMe @MattRagland SumoMe.com Thank You!

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