12. #CoWebinar @CoSchedule @SumoMe
Why Email?
Facebook Fans: not controlled by you
Twitter Followers: not controlled by you
Instagram Followers: not controlled by you
YouTube Subscribers: not controlled by you
Email Subscribers: controlled by you
27. #CoWebinar @CoSchedule @SumoMe
Target Your
Landing Pages
Welcome a specific reader
Where are they coming from?
Guest Post? Ad Placement? Social Link?
Craft your content to match their interests!
33. #CoWebinar @CoSchedule @SumoMe
The Flattery Method
- Read someone's article, attend their
webinar, or buy their course
- Follow it exactly with a twist
- Write it up & let them know about it
How this worked for me…
35. #CoWebinar @CoSchedule @SumoMe
Stress-Free Webinar Strategy
Find someone that has an audience you want.
Agree on webinar
Promote to your audience about the webinar
Presenter promotes to their audience and does
the webinar
37. #CoWebinar @CoSchedule @SumoMe
Recap! What You Can
Do in 5 Minutes
Ask: Install Welcome Mat @ SumoMe.com
Assets: Update your email signature
Acquisition: Post your site to one FB group
42. #CoWebinar @CoSchedule @SumoMe
What’s a Good
Open Rate?
• 20% is good
• Use the Double-Open Trick
• Send 3-4 days later
• Change the Subject Line
• Only send to Un-Opens
44. #CoWebinar @CoSchedule @SumoMe
Bonus Time!
1. Install SumoMe on your site
(already using? just send a screenshot of your Dashboard)
2. Forward Welcome Email (or screenshot) to
matt@sumome.com!