My slides from a webinar with CoSchedule, on the topic ef email marketing and list building.

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How to Exponentially
Grow Your Subscriber List
Tips, Tools, Tricks, and Lessons
from the team at
SumoMe.com

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Matt Ragland
Sumo Sensei

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Will there be a
recording?
we will see…

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Have Questions?
there will be answers!
at the end…

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Have Questions?
there will be answers!
at the end…
Join on Twitter!

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2 Fundamentals of Email Lists
Predictable x scalable = Success

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Don’t Do One-Offs

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DON’T DO ONE-OFFS!
get it?
😀

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Why Email?
Facebook Fans: not controlled by you
Twitter Followers: not controlled by you
Instagram Followers: not controlled by you
YouTube Subscribers: not controlled by you
Email Subscribers: controlled by you

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AAA Formula
Ask Assets Acquisition

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ASK

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SumoMe Live Demo!

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Lazy Sunday
Method

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Have an “Ask” Schedule

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ASSETS

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Email
Signature
Your Employees
Email Sig too!
————
Bonus: Setup an
Auto-Responder

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Facebook
What Groups
are You In?
(create one)
————
Search Your
Social Graph

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Export
linkedin.com/people/export-settings

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slack groups!
SlackList.info
Traffic1m example
How to add people (Nat)

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Optimize the
Success Page
Exact next step
Why
Urgency!

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ACQUISITION

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Target Your
Landing Pages
Welcome a specific reader
Where are they coming from?
Guest Post? Ad Placement? Social Link?
Craft your content to match their interests!

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Not Specific - General to
all Readers. “Hey, you!”
Super-Specific!
“Welcome Inman!”

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How to Buy Ads
just keep it simple and boost a post to start

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Then Re-Target

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Re-Target Your Content
- No one WANTS to click ads!
- Only spend $20!
- I’ll walk you through this live

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The Flattery Method
- Read someone's article, attend their
webinar, or buy their course
- Follow it exactly with a twist
- Write it up & let them know about it
How this worked for me…

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Great marketing focuses on 1-2 activities that
you can double, triple, 10x down on.
“ ”

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Stress-Free Webinar Strategy
Find someone that has an audience you want.
Agree on webinar
Promote to your audience about the webinar
Presenter promotes to their audience and does
the webinar

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Brian’s Email

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Recap! What You Can
Do in 5 Minutes
Ask: Install Welcome Mat @ SumoMe.com
Assets: Update your email signature
Acquisition: Post your site to one FB group

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Rapid Fire!

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ListGoal.com

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Email Frequency
Send one email per week!

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What’s a Good
Conversion Rate?
Should be about 2% site-wide

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What’s a Good
Open Rate?
• 20% is good
• Use the Double-Open Trick
• Send 3-4 days later
• Change the Subject Line
• Only send to Un-Opens

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Bonus Time!
Video & Slides of Webinar
All the Links & Resources
Access to my Slack Experiment

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Bonus Time!
1. Install SumoMe on your site
(already using? just send a screenshot of your Dashboard)
2. Forward Welcome Email (or screenshot) to
matt@sumome.com!

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Questions?

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@MattRagland SumoMe.com
Thank You!