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Engaging with
Camp Families
 Year-Round
   Matt Ragland
  twitter @mattragland
    #TriStateCamp13
Welcome
     Assistant
     Director

  Landlord,
TeamHouse.co
Time Together
    Why this   Websites
    Matters    & Blogs

Social Media   Community
  & Tools      Connection

        Q&A + Demos
The Power of Why
      WHAT

       HOW


      WHY
Why This
Matters

Because “camp plays
a significant role in a
child’s development”
Today’s buyer is
                                 armed with a
Grow ing social influence             wealth of
  and opportunity, for            information,
    better or worse        combined with the
                               experiences of
  “Social Proof”             friends and total
                             strangers online



Facebook Likes
Tweets & Re-Tweets
Reviews on Yelp, Google, & more
How You
Recruit, Write,
   & Speak
 must Adapt
One-Word
 Equity

 = Growth
One-Word
    Equity
Obama ’08   Obama ’12
“Change”    “Forward”
What’s the Point
of Your Website?
 Dates & Rates
                             11%
 About Us
                                         36%
 Why Us?
                       27%
 Misc Above the Fold
 Below the Fold
                             9%    16%

 89% of clicks
 above the fold
6 Month Visitor Flow
What’s the Point
of Your Website?
   1.  To  learn  “WHY”
                           you  exist
   2.  To  gather  infor
                        mation  
  i.e.  dates  &  rates
  3.  To  give  you  mon
                        ey
We are in the
Connection
Economy
We Need
to Create
Valuable
Content
Blogging
You  have  the  opportunity  
    to  share  helpful,  
  valuable  information  
with  thousands  of  people!
Blogging
  Create   Email


Promote    Follow Up
Blogging

5 Reasons How or Why        What We’re Reading
The Secret to...            Videos to Inspire You
How I Learned to...         Expert Interviews
What I Learned From...      The Magic of...

    mattragland.com/uses/10-blog-post-frameworks
Blogging
  Create   Email


Promote    Follow Up
"You would be interested to know that
your article 'Seven Critical Character
Traits in Growing Children' was very
moving to us. In fact, I sent it to
several of my colleagues that have
children, and we also discussed it as
a family. What you do does make a
difference!" - Alan K.
Why This
Matters

Because “camp plays
a significant role in a
child’s development”
Effective Social
  Media Use

Most Popular   Fastest        It’s Google!
               Growing
Ads &                         Impacts
Promotions     Visual         search
                              ranking
Easy to        Simple,
Share          pushes to FB   Links directly
Why Google+ Matters
Webinars
Recruiting & Community
Reach new            Live Q&A sessions
families across
the world            Walk parents
                     through the packet
Different times of
day                  What to expect on
                     Opening Day
No travel
involved!            Expert guests
Podcasts?
“
Here’s the bottom line: if you are
podcasting, you are a media outlet.
    You are a publisher.”
               % of People who have listened to a podcast
    2012
    2011
    2010
    2009
    2008
    2007
    2006
           0      7.5     15      22.5     30     Source: Edison Research
Tupperware
       Parties?
Moms buy &
sell your camp


SO...
Target, Train,
Incentivize, &
Customize
“New” Advertising
These methods are highly targeted, relatively cheap,
      and can be analyzed for conversions
Engaging with Camp Families Year-Round
Thanks for
  being here!
TeamHouse.co
     Matt@TeamHouse.co
       @MattRagland
        828.712.2524
 teamhouse.co/aca-tri-state-resources

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Engaging with Camp Families Year-Round

  • 1. Engaging with Camp Families Year-Round Matt Ragland twitter @mattragland #TriStateCamp13
  • 2. Welcome Assistant Director Landlord, TeamHouse.co
  • 3. Time Together Why this Websites Matters & Blogs Social Media Community & Tools Connection Q&A + Demos
  • 4. The Power of Why WHAT HOW WHY
  • 5. Why This Matters Because “camp plays a significant role in a child’s development”
  • 6. Today’s buyer is armed with a Grow ing social influence wealth of and opportunity, for information, better or worse combined with the experiences of “Social Proof” friends and total strangers online Facebook Likes Tweets & Re-Tweets Reviews on Yelp, Google, & more
  • 7. How You Recruit, Write, & Speak must Adapt
  • 9. One-Word Equity Obama ’08 Obama ’12 “Change” “Forward”
  • 10. What’s the Point of Your Website? Dates & Rates 11% About Us 36% Why Us? 27% Misc Above the Fold Below the Fold 9% 16% 89% of clicks above the fold
  • 12. What’s the Point of Your Website? 1.  To  learn  “WHY”  you  exist 2.  To  gather  infor mation   i.e.  dates  &  rates 3.  To  give  you  mon ey
  • 13. We are in the Connection Economy
  • 15. Blogging You  have  the  opportunity   to  share  helpful,   valuable  information   with  thousands  of  people!
  • 16. Blogging Create Email Promote Follow Up
  • 17. Blogging 5 Reasons How or Why What We’re Reading The Secret to... Videos to Inspire You How I Learned to... Expert Interviews What I Learned From... The Magic of... mattragland.com/uses/10-blog-post-frameworks
  • 18. Blogging Create Email Promote Follow Up
  • 19. "You would be interested to know that your article 'Seven Critical Character Traits in Growing Children' was very moving to us. In fact, I sent it to several of my colleagues that have children, and we also discussed it as a family. What you do does make a difference!" - Alan K.
  • 20. Why This Matters Because “camp plays a significant role in a child’s development”
  • 21. Effective Social Media Use Most Popular Fastest It’s Google! Growing Ads & Impacts Promotions Visual search ranking Easy to Simple, Share pushes to FB Links directly
  • 23. Webinars Recruiting & Community Reach new Live Q&A sessions families across the world Walk parents through the packet Different times of day What to expect on Opening Day No travel involved! Expert guests
  • 24. Podcasts? “ Here’s the bottom line: if you are podcasting, you are a media outlet. You are a publisher.” % of People who have listened to a podcast 2012 2011 2010 2009 2008 2007 2006 0 7.5 15 22.5 30 Source: Edison Research
  • 25. Tupperware Parties? Moms buy & sell your camp SO... Target, Train, Incentivize, & Customize
  • 26. “New” Advertising These methods are highly targeted, relatively cheap, and can be analyzed for conversions
  • 28. Thanks for being here! TeamHouse.co Matt@TeamHouse.co @MattRagland 828.712.2524 teamhouse.co/aca-tri-state-resources