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Engaging with Camp Families Year-Round

This is my presentation from the 2013 ACA Tri-State Conference. I spoke about the opportunities to engage new and existing families with your summer camp, even when it's not the summer! Topics covered include: Blogging, Web Design, Analytics, Social Media, Webinars, and other issues. This presentation also can be re-made to reflect the opportunities available to all businesses as a way to engage customers.

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Engaging with Camp Families Year-Round

  1. 1. Engaging withCamp Families Year-Round Matt Ragland twitter @mattragland #TriStateCamp13
  2. 2. Welcome Assistant Director Landlord,
  3. 3. Time Together Why this Websites Matters & BlogsSocial Media Community & Tools Connection Q&A + Demos
  4. 4. The Power of Why WHAT HOW WHY
  5. 5. Why ThisMattersBecause “camp playsa significant role in achild’s development”
  6. 6. Today’s buyer is armed with aGrow ing social influence wealth of and opportunity, for information, better or worse combined with the experiences of “Social Proof” friends and total strangers onlineFacebook LikesTweets & Re-TweetsReviews on Yelp, Google, & more
  7. 7. How YouRecruit, Write, & Speak must Adapt
  8. 8. One-Word Equity = Growth
  9. 9. One-Word EquityObama ’08 Obama ’12“Change” “Forward”
  10. 10. What’s the Pointof Your Website? Dates & Rates 11% About Us 36% Why Us? 27% Misc Above the Fold Below the Fold 9% 16% 89% of clicks above the fold
  11. 11. 6 Month Visitor Flow
  12. 12. What’s the Pointof Your Website? 1.  To  learn  “WHY”  you  exist 2.  To  gather  infor mation   i.e.  dates  &  rates 3.  To  give  you  mon ey
  13. 13. We are in theConnectionEconomy
  14. 14. We Needto CreateValuableContent
  15. 15. BloggingYou  have  the  opportunity   to  share  helpful,   valuable  information  with  thousands  of  people!
  16. 16. Blogging Create EmailPromote Follow Up
  17. 17. Blogging5 Reasons How or Why What We’re ReadingThe Secret to... Videos to Inspire YouHow I Learned to... Expert InterviewsWhat I Learned From... The Magic of...
  18. 18. Blogging Create EmailPromote Follow Up
  19. 19. "You would be interested to know thatyour article Seven Critical CharacterTraits in Growing Children was verymoving to us. In fact, I sent it toseveral of my colleagues that havechildren, and we also discussed it asa family. What you do does make adifference!" - Alan K.
  20. 20. Why ThisMattersBecause “camp playsa significant role in achild’s development”
  21. 21. Effective Social Media UseMost Popular Fastest It’s Google! GrowingAds & ImpactsPromotions Visual search rankingEasy to Simple,Share pushes to FB Links directly
  22. 22. Why Google+ Matters
  23. 23. WebinarsRecruiting & CommunityReach new Live Q&A sessionsfamilies acrossthe world Walk parents through the packetDifferent times ofday What to expect on Opening DayNo travelinvolved! Expert guests
  24. 24. Podcasts?“Here’s the bottom line: if you arepodcasting, you are a media outlet. You are a publisher.” % of People who have listened to a podcast 2012 2011 2010 2009 2008 2007 2006 0 7.5 15 22.5 30 Source: Edison Research
  25. 25. Tupperware Parties?Moms buy &sell your campSO...Target, Train,Incentivize, &Customize
  26. 26. “New” AdvertisingThese methods are highly targeted, relatively cheap, and can be analyzed for conversions
  27. 27. Thanks for being here! @MattRagland 828.712.2524