This is my presentation from the 2013 ACA Tri-State Conference. I spoke about the opportunities to engage new and existing families with your summer camp, even when it's not the summer! Topics covered include: Blogging, Web Design, Analytics, Social Media, Webinars, and other issues. This presentation also can be re-made to reflect the opportunities available to all businesses as a way to engage customers.
6. Today’s buyer is
armed with a
Grow ing social influence wealth of
and opportunity, for information,
better or worse combined with the
experiences of
“Social Proof” friends and total
strangers online
Facebook Likes
Tweets & Re-Tweets
Reviews on Yelp, Google, & more
10. What’s the Point
of Your Website?
Dates & Rates
11%
About Us
36%
Why Us?
27%
Misc Above the Fold
Below the Fold
9% 16%
89% of clicks
above the fold
17. Blogging
5 Reasons How or Why What We’re Reading
The Secret to... Videos to Inspire You
How I Learned to... Expert Interviews
What I Learned From... The Magic of...
mattragland.com/uses/10-blog-post-frameworks
19. "You would be interested to know that
your article 'Seven Critical Character
Traits in Growing Children' was very
moving to us. In fact, I sent it to
several of my colleagues that have
children, and we also discussed it as
a family. What you do does make a
difference!" - Alan K.
21. Effective Social
Media Use
Most Popular Fastest It’s Google!
Growing
Ads & Impacts
Promotions Visual search
ranking
Easy to Simple,
Share pushes to FB Links directly
23. Webinars
Recruiting & Community
Reach new Live Q&A sessions
families across
the world Walk parents
through the packet
Different times of
day What to expect on
Opening Day
No travel
involved! Expert guests
24. Podcasts?
“
Here’s the bottom line: if you are
podcasting, you are a media outlet.
You are a publisher.”
% of People who have listened to a podcast
2012
2011
2010
2009
2008
2007
2006
0 7.5 15 22.5 30 Source: Edison Research