At Craft+Commerce 2017, I presented a workshop on building an online course from scratch. I shared how to come up with lesson plans and designs, validate the idea with your students, and what platforms to use for learning. Download my free PDF on 18 different product types for bloggers: http://mattragland.com/product-types You can watch the presentation here (subscribe for more): https://youtu.be/OqZ-fBt0hqg

1. Create Your Course from Scratch
Matt Ragland

2. About Me
Head Greeter 👋
@MattRagland

3. First,✌ things
I want your help with.

4. Reverse
Engineering
What does a six-figure
course look like?

5. Roadmap to a Six-Figure Course
Engages through multiple learning styles
Builds on past courses
Community & accountability
Network effect of peers
1
2
3
4

6. Is this your first course?
It’s primarily an experiment.

7. Let’s Get to Work!
💪

8. Be Uniquely You

9. Designing
Lessons

10. The 4-1-1
4 Lessons, 1 Video, 1 Worksheet

11. Find Your Medium

12. 80/20 Rule for Tech

13. Stacking
Habits

14. Solve the Problem

15. The Best of
Traditional
Courses

16. Build Your
Community
Give students a space to
engage with each other

17. Two Magic
Questions
How to make sure you
are teaching what the
students want to learn

18. For You:
What did you wish you
knew about your topic
when you started?

19. For Readers:
How are you using this course
in your life?

20. Follow-up:
Is anything missing or
unclear?

21. Setting up your course

22. Picking a
Platform
Thinkific
Teachable

23. 3 Automations
to set up now
Buyers
Interest Follow Up
No Interest Follow Up

24. Don’t let anything
slow you down
“
”

25. Remember, this is primarily
an experiment.

26. Test, measure, and learn
for the next course.

27. Let’s recap!
+ final thoughts

28. How can we help?
Q&A