The Two Fingers Brewing Co. story so far. Two Fingers Brewing Co. is the only beer brand that gives back to the guys that drink it, by giving all profits to Prostate Cancer UK. This presentation tells the story behind its launch, shares the incredible reaction to our first beer, Aurelio, and gives a broad outline of our future plans and ambitions. The presentation was originally given at the 10th annual Beer Strategies Conference in Rome on May 14th 2014.

1. INTRODUCING TWO FINGERS BREWING CO.

2. THE STORY SO FAR
1. Who we are & what we’re doing
2. How it’s going
3. What’s next, summary & questions

3. 1. WHO WE ARE AND
WHAT WE’RE DOING

4. SEVEN MEN WHO BUILD BRANDS & LOVE BEER

9. ???

10. 1 IN 8
WILL GET
PROSTATE
CANCER

11. 1 IN 4
WILL GET
PROSTATE
CANCER

12. ONE MAN
EVERY HOUR
IN THE UK ALONE

13. AS MANY MEN DIE FROM PROSTATE CANCER
AS WOMEN FROM BREAST CANCER

14. WE’RE TOO LAZY TO RUN THE MARATHON

17. WE’RE MAKING
DOING GOOD
EASY & FUN

19. NO ONE WANTS A SHIT BEER
NO MATTER HOW MUCH GOOD IT DOES

20. The only beer that gives back to the men that drink it,
by giving all profits to Prostate Cancer UK

21. TWO YEARS

24. ProstateCancerUKisacharityregisteredinEnglandandWales(1005541)andinScotland(SC039332),andacompanyregisteredinEnglandandWaleswithcompanynumber2653887.Atleast10ppe
Introducing the only beer in Britain that gives
all profits to Prostate Cancer UK
OUR FIRST BEER
A fine golden ale
Award-winning craft brewer
Refreshment of a lager,
fine flavours of an ale

27. 2. HOW IT’S GOING

28. WE’VE SOLD OUR FIRST FEW THOUSAND

29. WE’VE HAD SOME GREAT REVIEWS
★★★★★

30. “The best excuse for drinking beer yet.”
– Jay Rayner, The Observer

31. “You must try this great new beer from Two
Fingers Brewing Co. It’s refreshing,
flavoursome and all profits go to
Prostate Cancer UK.”
– Gregg Wallace, Daily Mail

32. “Do you want to drink beer and save lives
at the same time? Well, check out Aurelio.”
– Best Buys for Blokes, The Sunday Star

33. “The concept is compelling… what wine has ever
promoted itself so cleverly or altruistically? ”
– Bob Tyrer, Wine Critic, The Sunday Times

34. “This crisp golden ale from Sussex is
more special than most.”
– Drink of the Week, Sunday Mirror Magazine

35. “The beer combines the freshness of a lager with the flavours of
an ale, giving you the best of both worlds. The real magical
flavours are found in the Admiral and Goldings hops which
provide a wonderful citrus flavour.”
– Top 10 Craft Lagers, breworder.com

36. “Aurelio is a splendid tasting, easy drinking golden ale. There is no
overwhelming ‘hoppiness’; just a joyous and refreshing hit underscored
with a citrus fruit character that gives it its unique and moreish appeal.”
- Beer of the Week, ilovegoodbeer.com

37. WE’VE HELD OUR
FIRST EVENT

38. WE’VE HUNG OUT WITH CELEBS

39. WE’RE GAINING CUSTOMERS

40. WE’RE
GAINING
FANS

41. WE’VE WON AN INTERNATIONAL BEER AWARD

42. 3. WHAT’S NEXT,
SUMMARY & QUESTIONS

43. 1. MORE RETAILERS,
MORE RELATIONSHIPS
BIGGER DISTRIBUTION

44. 2. MORE BANG
NO BUCKS

45. 3. MORE PRODUCTS
MORE PEOPLE, MORE PLACES

48. 4. SUMMARY AND
QUESTIONS

49. TWO FINGERS BREWING CO.
The only beer that isn’t just better tasting,
it’s better for men everywhere
Brewed by award-winning craft brewers
On a mission to generate more awareness, more sales
& more money for Prostate Cancer UK
Huge growth potential
Changing the world, one beer at a time

51. MATT@TWOFINGERSBREWING.CO
+44 (0)7733 202 900
GET IN TOUCH