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Going Mobile: connecting lifestyle brands with consumer lifestyles.

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Matt Marcus
Matt Marcus

Luxury firms are designed to build awareness in a world that has moved beyond impression marketing to engagement marketing. Mobile offers the opportunity for premier brands to enhance their existing touch points and define engaging experiences for both committed and aspirational clients.

BusinessTechnology
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Matt Marcus Industrial Designer matt @ mattmarcus.net Business Strategist Innovation Educator
GOING MOBILE connecting lifestyle brands with consumer lifestyles
1998
Product and services follow a typical adoption pattern 1998 adoption curve
Product and services follow a typical adoption pattern 2008 adoption curve
mobile phones are today lifestlye accessory, embedded into the way we mange our modern lives • 3.3 billion subscribers worldwide (1.4 billion Internet users) • 50% global penetration • 84% US penetration (100% penetration expected by 2013)
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.

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