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STOP VERBAL DESIGN

Monday, December 2, 13
CONJUNCTIVE TENSE
“it would work like that...”
“it could be/work like that...”

Monday, December 2, 13
“This is a INDUSTRIAL Design course,
not a VERBAL Design Course”.

Prof. Alessandro Faria
Monday, December 2, 13
PRESENTATION ≠ PROTOTYPE

Monday, December 2, 13
THE METAPHORICAL SALAD
“Facebook of fast food with Amazon rating list”

Monday, December 2, 13
THE RE-USED TREND OF SOMETHING
“The Social Network of something,
The Crowdsourced version of something.”

Monday, December...
THE-OVER-SMART-IT-IS-NOT-A-SIMPLE-IDEA:
“a glass container for liquids with a removable
top that allows one to pour whatev...
COMMUNICATE + CONSOLIDATE

Monday, December 2, 13
SHOW, DON’T TELL

Monday, December 2, 13
50 SHADES OF PROTOTYPING

Monday, December 2, 13
SKETCH = REPRESENTATION/ ILLUSTRATION

Monday, December 2, 13
SKETCHING
Monday, December 2, 13
SKETCHING
Monday, December 2, 13
Communicates
Event

Emergency
Fixing

E-mail

Phone

User Journey

Pay Rent

Get the Keys

Touchpoints

PayPal

Key Host

...
MOCK UP = SENSORIAL EXPERIENCE
(SHAPE, SIZE...)

Monday, December 2, 13
Monday, December 2, 13
Monday, December 2, 13
PROTOTYPE = FUNCTION

Monday, December 2, 13
Monday, December 2, 13
Monday, December 2, 13
SKETCH = REPRESENTATION
MOCKUP = SHAPE/SIZE/COLORS
PROTOTYPE = FUNCTION

Monday, December 2, 13
IFKASA

Monday, December 2, 13
Monday, December 2, 13
Monday, December 2, 13
Monday, December 2, 13
Prototype
•
•

To give the nurses social strength by giving them community visibility
A platform for a community of health...
Monday, December 2, 13
NOS.VC

Monday, December 2, 13
Monday, December 2, 13
Monday, December 2, 13
Monday, December 2, 13
PROTOTYPING IN 4

Monday, December 2, 13
“DOING IS THE BEST WAY OF THINKING” - Tom Chi
1. CONSOLIDATE
A. Idea Napkin
B. Sketch it
C. Roleplay

Monday, December 2, ...
2. WHAT ARE THE GAPS?
Identify the questions that
you want to make

Monday, December 2, 13
WHAT I WANT TO KNOW
IS NOT WHAT I ASK

Monday, December 2, 13
WHAT I WANT
TO KNOW

Monday, December 2, 13

WHO CAN
TELL ME

HOW I WILL
ASK IT
“WOULD YOU USE IT?”
IS NOT A GOOD QUESTION.

Monday, December 2, 13
“WOULD YOU BUY IT?”
IS NOT A GOOD QUESTION.

Monday, December 2, 13
“DO YOU LIKE IT?”
IS NOT A GOOD QUESTION.

Monday, December 2, 13
“FIND THE QUICKEST PATH TO THE
EXPERIENCE” - Tom Chi
3. DESIGN THE EXPERIENCE
Mock up or Prototype?

Monday, December 2, 1...
PROTOTYPES = GAME
Constrained scenario
Agreed rules
Players have roles

Monday, December 2, 13
4. LEARN AND START AGAIN

Monday, December 2, 13
Adam Lawrence and Markus Holmeß
Monday, December 2, 13
mauro.rego@sap.com

Monday, December 2, 13
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Prototyping

Prototyping

  1. 1. STOP VERBAL DESIGN Monday, December 2, 13
  2. 2. CONJUNCTIVE TENSE “it would work like that...” “it could be/work like that...” Monday, December 2, 13
  3. 3. “This is a INDUSTRIAL Design course, not a VERBAL Design Course”. Prof. Alessandro Faria Monday, December 2, 13
  4. 4. PRESENTATION ≠ PROTOTYPE Monday, December 2, 13
  5. 5. THE METAPHORICAL SALAD “Facebook of fast food with Amazon rating list” Monday, December 2, 13
  6. 6. THE RE-USED TREND OF SOMETHING “The Social Network of something, The Crowdsourced version of something.” Monday, December 2, 13
  7. 7. THE-OVER-SMART-IT-IS-NOT-A-SIMPLE-IDEA: “a glass container for liquids with a removable top that allows one to pour whatever is inside in other containers.” Monday, December 2, 13
  8. 8. COMMUNICATE + CONSOLIDATE Monday, December 2, 13
  9. 9. SHOW, DON’T TELL Monday, December 2, 13
  10. 10. 50 SHADES OF PROTOTYPING Monday, December 2, 13
  11. 11. SKETCH = REPRESENTATION/ ILLUSTRATION Monday, December 2, 13
  12. 12. SKETCHING Monday, December 2, 13
  13. 13. SKETCHING Monday, December 2, 13
  14. 14. Communicates Event Emergency Fixing E-mail Phone User Journey Pay Rent Get the Keys Touchpoints PayPal Key Host Front Office Payment e-mail with info Authorize Event Drop Keys Organise Flat Communicate Neighbors Send e-mail with info Last check up Instructions The Business Ulf is a professional AirBnB host from Berlin. Because he travels quite often (his girlfriend lives in another It is quite common that people come to Berlin to celebrate something with a group of friends, what happens also quite often is the need to emergencial repairs due to accidents... He does not mind the problems (since he charges the guests for the damages). I really would love to... To reduce my Get better rates in AirBnb Monday, December 2, 13 Back Office Check Paypal account Fixin Analysis of the situation to reduce the communication more energy Schedule specialist Pa
  15. 15. MOCK UP = SENSORIAL EXPERIENCE (SHAPE, SIZE...) Monday, December 2, 13
  16. 16. Monday, December 2, 13
  17. 17. Monday, December 2, 13
  18. 18. PROTOTYPE = FUNCTION Monday, December 2, 13
  19. 19. Monday, December 2, 13
  20. 20. Monday, December 2, 13
  21. 21. SKETCH = REPRESENTATION MOCKUP = SHAPE/SIZE/COLORS PROTOTYPE = FUNCTION Monday, December 2, 13
  22. 22. IFKASA Monday, December 2, 13
  23. 23. Monday, December 2, 13
  24. 24. Monday, December 2, 13
  25. 25. Monday, December 2, 13
  26. 26. Prototype • • To give the nurses social strength by giving them community visibility A platform for a community of health professionals sharing information about (e.g.) diseases and treatments, road conditions for mobile clinics, daily problems, complaints and concerns, disease outbreaks, conditions at the farms... A space for complaints, like a new/digital Rufina who is the “mother” of her group of nurses absorbing their complaints Bring awareness about your existence, your work and your problems to the public. Connect, express, spread awareness, protest, (play) • The nurses see value in sharing information (about them and their work) amongst each other and with the public. • Which kind of information is valuable to share • There is a need for community in order to improve the working conditions Monday, December 2, 13
  27. 27. Monday, December 2, 13
  28. 28. NOS.VC Monday, December 2, 13
  29. 29. Monday, December 2, 13
  30. 30. Monday, December 2, 13
  31. 31. Monday, December 2, 13
  32. 32. PROTOTYPING IN 4 Monday, December 2, 13
  33. 33. “DOING IS THE BEST WAY OF THINKING” - Tom Chi 1. CONSOLIDATE A. Idea Napkin B. Sketch it C. Roleplay Monday, December 2, 13
  34. 34. 2. WHAT ARE THE GAPS? Identify the questions that you want to make Monday, December 2, 13
  35. 35. WHAT I WANT TO KNOW IS NOT WHAT I ASK Monday, December 2, 13
  36. 36. WHAT I WANT TO KNOW Monday, December 2, 13 WHO CAN TELL ME HOW I WILL ASK IT
  37. 37. “WOULD YOU USE IT?” IS NOT A GOOD QUESTION. Monday, December 2, 13
  38. 38. “WOULD YOU BUY IT?” IS NOT A GOOD QUESTION. Monday, December 2, 13
  39. 39. “DO YOU LIKE IT?” IS NOT A GOOD QUESTION. Monday, December 2, 13
  40. 40. “FIND THE QUICKEST PATH TO THE EXPERIENCE” - Tom Chi 3. DESIGN THE EXPERIENCE Mock up or Prototype? Monday, December 2, 13
  41. 41. PROTOTYPES = GAME Constrained scenario Agreed rules Players have roles Monday, December 2, 13
  42. 42. 4. LEARN AND START AGAIN Monday, December 2, 13
  43. 43. Adam Lawrence and Markus Holmeß Monday, December 2, 13
  44. 44. mauro.rego@sap.com Monday, December 2, 13

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