a presentation the most valued company apple inc.

1. A presentation By,
Maurya SirReddy
Deep Patel
Hitesh Rathod
Rahul Joseph
Tarun Reddy
#1WORLD’S MOST VALUABLE BRANDS

2. ABOUT THE COMPANY
• INDUSTRY : Computer Hardware
• Founded : 1976
• Country : US of America
• CEO : Timothy Cook
• Website : www.apple.com
• Employees : 72,800
• Sales : $164.69
• Head Office : Cupertino, California

3. INTRODUCTION
• Apple Inc. is an American multinational corporation that designs, develops,
and sells consumer electronics, computer software and personal computers.
• Its best-known hardware products are the Mac line of computers, the iPod
media player, the iPhone smartphone, and the iPad tablet computer.

4. KEY PLAYERS
• Arthur D. Levinson – CHAIRMAN
• Tim Cook - CEO
• Steve Jobs – (founder, former CEO)

5. HISTORY
• 1976–80: Founding and incorporation
• Apple was established on April 1, 1976, by Steve Jobs, Steve
Wozniak and Ronald Wayneto sell the Apple I personal
computer kit, a computer single handedly designed by Wozniak

6. 1981–89: SUCCESS WITH MACINTOSH
• In 1984, Apple next launched the Macintosh. Its debut was announced by the
now famous $1.5 million television commercial "1984”
• The Macintosh initially sold well, but follow-up sales were not strong due to
its high price and limited range of software titles.
• The Macintosh was the first personal computer to be sold without a
programming language at all.

7. 1990–99: DECLINE AND
RESTRUCTURING
• During this time Apple experimented with a number of other failed consumer
targeted products including digital cameras, portable CD audio players,
speakers, video consoles, and TV appliances
• On August 15, 1998, Apple introduced a new all-in-one computer reminiscent
of the Macintosh 128K: the iMac. The iMac design team was led by Jonathan
Ive,
• The iMac featured modern technology and a unique design, and sold almost
800,000 units in its first five months.[65]

8. 2000–06: RETURN TO PROFITABILITY
• Mac OS X, based on NeXT's OPENSTEP and BSD Unix was released on
March 24, 2001, after several years of development. Aimed at consumers
and professionals alike, Mac OS X aimed to combine the stability, reliability
and security of Unix with the ease of use afforded by an overhauled user
interface.
• On May 19, 2001, Apple opened the first official Apple Retail Stores in
Virginia and California

9. 2007–10: SUCCESS WITH MOBILE
DEVICES
• Apple achieved widespread success with its iPhone, iPod Touch and iPad
products, which introduced innovations in mobile phones, portable music
players and personal computers respectively.
• In October 2010, Apple shares hit an all-time high, eclipsing $300

10. 2011–12: STEVE JOBS' DEATH
• On September 12, 2012, Apple unveiled the iPhone 5, featuring an enlarged
screen, more powerful processors, and running iOS 6.
• On October 23, 2012, Apple unveiled the iPad Mini, which features a 7.9-inch
screen
• Apple also released a third-generation 13-inch MacBook Pro with a Retina
display
• The fourth-generation iPad, featuring a faster processor and a Lightning dock
connector

11. 2013–PRESENT: ACQUISITIONS AND
EXPANSIONS
• June 10, 2013, Apple announced the seventh iOS operating system
alongside OS X Mavericks, the tenth version of Mac OS X.
• On November 24, 2013, Apple Inc. confirmed the purchase of PrimeSense,
an Israeli 3D sensing company based in Tel Aviv.[157]

12. PRODUCTS

13. PRODUCTS
• Mac
MacBook Air: Consumer ultra-thin, ultra-portable notebook, introduced in 2008.
MacBook Pro: Professional notebook, introduced in 2006.
Mac Mini: Consumer sub-desktop computer and server, introduced in 2005.
iMac: Consumer all-in one desktop computer, introduced in 1998.
Mac Pro: Workstation desktop computer, introduced in 2006.

14. IPAD
• On January 27, 2010, Apple introduced their much-anticipated media tablet,
the iPad, running a modified version of iOS.
• On March 2, 2011, Apple introduced the iPad 2, which had a faster processor
and a camera on the front and back. It also added support for optional 3G
services.
• On March 7, 2012, Apple introduced the third-generation iPad, marketed as
"the new iPad". It added LTE service.

15. IPAD
• On October 23, 2012, Apple's fourth-generation iPad came out, marketed as
the "iPad with Retina display". It added the upgraded A6X processor and
replaced the traditional 30-pin dock connector with the all-digital Lightning
connector.
• The iPad Mini was also introduced, with a reduced 7.9-inch display
• On October 22, 2013, Apple introduced the iPad Air. It added the new 64 bit
Apple-A7 processor

16. IPOD
• iPod Shuffle: Ultra-portable digital audio player, currently available in a 2
GB model, introduced in 2005.
• iPod Nano: Portable media player, currently available in a 16 GB model,
introduced in 2005. The current generation features a multi-touch interface
and includes an FM radio and a pedometer.
• iPod Touch: Portable media player than runs iOS, currently available in 32
and 64 GB models, introduced in 2007. The current generation features the
Apple A5 processor, a Retina display.
• iPod Classic: Portable media player, currently available in a 160 GB
model, first introduced in 2001.

17. IPHONE

18. APPLE TV

21. CURRENT POSITION
• Revenue : US$ 170.910 billion (2013)
• Operating income :US$ 48.999 billion (2013)
• Net income : US$ 37.037 billion (2013)
• Total assets : US$ 207.000 billion (2013)
• Total equity : US$ 123.549 billion (2013)
• Employees :80,000 (2013)

22. PRODUCT MANUFACTURING
LOCATIONS:
• The main maufacturer of apple product was Hon Hai Precision Industry Co.,
Ltd., trading as Foxconn Technology Group, is a Taiwanese multinational
electronics contract manufacturing company headquartered in Tucheng, New
Taipei, Taiwan.
• Apple Shifts Supply Chain Away From Foxconn to Pegatron because the
foxconn was not able to produce the products as per the increasing demand
for the products through the world

23. MACBOOK PRODUCTION PROCESS

24. MANUFACTURING PROCESS OF APPLE
PRODUCTS
• http://www.youtube.com/watch?v=ck4XUnsfBuQ
• http://www.youtube.com/watch?v=W_tYDrBL0Dw
• http://www.youtube.com/watch?v=bHBSjupwlTM