Here are 4 simple ways to make sure you do your lead management right. If you're looking for more detail about lead management then be sure to check out our blog post this week:
https://www.mautic.org/blog/marketer/lead-management
3. Right Technology
✓ Know your needs ✓ Prepare to scale ✓ Identify your costs
Before you can select the right technology you need to fully
understand the problems you want this technology to solve.
You must first know your needs, then select the software.
4. Right Technology
✓ Know your needs ✓ Prepare to scale ✓ Identify your costs
Don’t select the software you will use based on your current
situation. You expect to be successful; plan for the future.
Select the technology that will scale as your business grows.
5. Right Technology
✓ Know your needs ✓ Prepare to scale ✓ Identify your costs
What you spend on the right technology is an investment in
your future; identify what you will spend implementing tech.
Recognize your costs are never just related to money.
7. Right Beginning
✓ Sales Team ✓ Marketing ✓ Audience
Sales teams and marketing teams must work together
to create the best strategy for customer growth.
Your sales and marketing teams should be
unified around a common strategy.
8. Right Beginning
✓ Sales Team ✓ Marketing ✓ Audience
Marketing begins when your business begins. There is
no such thing as too early to begin marketing.
Plan your marketing strategy from the very beginning.
9. Right Beginning
✓ Sales Team ✓ Marketing ✓ Audience
The identified target audience dictates a sales and
marketing focus from the very beginning.
Begin the right way by knowing your audience.
11. Right Campaigns
✓ Timing
✓ Repetition
✓ Purpose
Campaigns need to be bold in
sharing the right information at
the right times.
Don’t be afraid to share your
campaign content repeatedly.
12. Right Campaigns
✓ Timing
✓ Repetition
✓ Purpose
Campaigns should always have a
clear and distinct purpose or goal
to be accomplished.
Organize your campaigns so your
leads do what you want.
13. Right Campaigns
✓ Timing
✓ Repetition
✓ Purpose
Campaigns should be organized
to execute at the ideal times.
You should be aware of your target
audiences peak engagement times.
15. Right Reporting
✓ Lead Tracking
✓ Engagements
✓ Conversions
Right reporting focuses
on lead activity: such as
time spent on page,
pages visited, and
social sharing.
Your reporting should
accurately track your
leads activities.
16. Right Reporting
✓ Lead Tracking
✓ Engagements
✓ Conversions
Reporting should
include engagement
activity between
company and lead.
Right reporting means
knowing where your
leads engage.
17. Right Reporting
✓ Lead Tracking
✓ Engagements
✓ Conversions
Right reporting
identifies which pages
and forms provide the
best conversions.
You must know what
works and what doesn’t.