This short presentation gives you just the bullet points related to building a successful marketing campaign. This is just a few of the highlights you'll find from the full guide here: http://mau.tc/campaign-building Interested in diving deeper into marketing campaigns and more details; read the full article!

1. Campaign Building 101
6 Tips For Building A Successful Marketing Campaign

2. 1. Identify Your Target Audience
Know yourself and know your leads
FIND YOUR MVP
Be able to share your
solution simply and
effectively.
CREATE PERSONAS
Create profiles for your
leads based on their
interests.

3. 2. Create a Marketing Plan
A good marketing plan is always improving.
WRITEANALYZE
PROMOTEPUBLISH
10 Step Plan: http://mau.tc/campaign-building

4. 3. Collect Lead Information
Two ways to collect leads,
form submissions and manual entry
Never buy a lead list!
First Name
Last Name
Email Address
Submit

5. 4. Create Your Content
Original content is always the best.
67%
more leads
for active blogs*
Visual content is a
central focus
* http://socialmediab2b.com/2012/03/b2b-social-media-leads-infographic

6. 5. Create Content Sharing Strategy
Include: email, social, event, personal strategies.
1. Create a schedule for publishing content
2. Identify your best sharing channels
3. Implement a drip content strategy

7. 6. Build Your Campaign
Every campaign contains three stages:
a starting point, actions & decisions, and outcomes.
Start: How your leads are added to your campaign.
Actions/Decisions: You perform an action (send email, create
landing page, push to integration) and your lead responds with
a decision (opens email, visits page, submits a form).
Outcome: End the campaign by taking a final action.
Do this again & again!

8. BONUS:
Always take advantage of A/B testing.
You should implement split-page testing to improve
ROI on your landing pages and email messages.
Mautic Minute: A/B Testing
https://www.youtube.com/watch?v=KjBf5nqY_gY

9. Want More?
Read the entire guide
http://mau.tc/campaign-building