The study of B2B (business-to-business) marketing is a time-consuming one. Not because the concepts are difficult to understand but simp

1. HOW TO BE A
BUSINESS TO BUSINESS
EXPERT

2. GO LONG
In B2B marketing the
sales cycle is longer.
Don’t rush through your
marketing strategies.
Plan a strong, ongoing
drip marketing campaign.

3. “The average sales cycle in B2B marketing
can frequently exceed 12 months.”
GO LONG
In B2B marketing the
sales cycle is longer.
Don’t rush through your
marketing strategies.
Plan a strong, ongoing
drip marketing campaign.

4. BUILD
RELATIONSHIPS
Due to longer sales times
and the size of B2B
purchases, building a
strong relationship with
customers is critical.

5. “It’s not uncommon for B2B marketers to
communicate with 12-14 key individuals.”
BUILD
RELATIONSHIPS
Due to longer sales times
and the size of B2B
purchases, building a
strong relationship with
customers is critical.

6. BE ORIGINAL
Content marketing is one
of the most powerful
means of B2B marketing.
Create unique and useful
information.

7. "78% of CMOs think custom content
is the future of marketing.”
BE ORIGINAL
Content marketing is one
of the most powerful
means of B2B marketing.
Create unique and useful
information.

8. KNOW YOUR
AUDIENCE
B2B marketing requires a
focus on knowing your
target audience and
directing your marketing
efforts where they are
most effective.

9. "94% of B2B Marketers use LinkedIn
to distribute their content"
KNOW YOUR
AUDIENCE
B2B marketing requires a
focus on knowing your
target audience and
directing your marketing
efforts where they are
most effective.

10. BE READY
Expert B2B marketers are
always ready to convert a
lead to a sale. Recognize
that most clients research
before initial contact.

11. “B2B customers are 65-90% through the
purchase decision process before they
contact your firm!”
BE READY
Expert B2B marketers are
always ready to convert a
lead to a sale. Recognize
that most clients research
before initial contact.

12. BE SMART
Using powerful
marketing automation
software empowers B2B
marketers to build smart
campaigns nurturing
leads.

13. "88% of B2B plan on implementing
marketing automation in their organizations
by the start of the 2017-2018 financial year.”
BE SMART
Using powerful
marketing automation
software empowers B2B
marketers to build smart
campaigns nurturing
leads.

14. LEARN MORE ABOUT BECOMING A
BUSINESS TO BUSINESS
EXPERT
http://mau.tc/b2b-market