This is the slidedeck used for a great presentation given by Michael Babker (@mbabker) related to the topic of marketing automation and marketing strategies. Use these slides to quickly summarize the talk.
When you're ready for more detail you can check out the Mautic blog where the entire transcript is available:
Main Points Include:
Understanding Marketing Automation
Examining a Typical Marketing Automation Workflow
Common Marketing Automation Fears
Creating A Basic Workflow