This is the slidedeck used for a great presentation given by Michael Babker (@mbabker) related to the topic of marketing automation and marketing strategies. Use these slides to quickly summarize the talk. When you're ready for more detail you can check out the Mautic blog where the entire transcript is available: https://www.mautic.org/blog/marketing-automation-is-not-scary/ Main Points Include: Understanding Marketing Automation Examining a Typical Marketing Automation Workflow Common Marketing Automation Fears Creating A Basic Workflow

1. Marketing Automation
is not scary

2. Marketing automation is powerful
software and processes which make
complex and repetitive tasks easy.

3. The Unknown

4. “There is no terror in the bang, only in the anticipation of it.”
Alfred Hitchcock

5. When you say “fear of the
unknown”, that is the definition
of fear; fear is the unknown,
fear is what you do not know,
and it's genetically within us so
that we feel safe. We feel
scared of the woods because
we're not familiar with it, and
that keeps you safe.
M. Night Shyamalan

6. unqualified leads: leads which are not
ready to buy something and are just
kicking the tires

7. tracking pixel: a 1px transparent gif that
resides on a different server and tracks
every browser that requests this “image”

8. The Landing Page
WELCOME!
We’re glad you decided to stop by our page. You
won’t believe the special offers we have for you below.

9. call to action: a specific task you want the user
to perform as a result of visiting this page

10. Create A Form
Email Address SUBMIT

11. Building Lead Lists
Franklin Smith
Jonathan Planko
Karen Richards

12. Sending Emails
Karen Richards
Michael’s Web Shop

13. campaign: a set of actions and decisions
based on time and lead interactions

14. No idea where to start

15. Start with the basics

16. Don’t have the skills

17. Use existing resources

18. Can’t create a good campaign

19. Ask questions
Read discussions
Trial-and-error

20. Alfred Hitchcock
“The scariest moment is always
just before you start.”

21. How to Start

22. Identify a purpose

23. Create a plan

24. Build your basic setup

25. 1. Create your lead fields

26. 2. Create your lists

27. 3. Create your forms

28. 4. Create your emails

29. “You can, you should, and if
you’re brave enough to start,
you will.”
Stephen King

30. Mautic + Joomla =
Awesomesauce

31. {mauticform ID}

32. GROW

33. “Alright, we did not die
today! I’d call that an
unqualified success.”
Fear

34. Marketing Automation
is not scary