We understand that marketing automation can be confusing at times and there can be some uncertainty about the best way to structure a tool like Mautic to improve your business. Mautic is a new and exciting open source platform which allows every business regardless of size the ability to use marketing automation. Now that you have a tool you can afford and a powerful open source product to use it is time to learn how to implement marketing automation. In this Hangout we will focus on the basics of marketing automation, understanding basic benefits, and begin setting Mautic. If you have always wanted to learn about marketing automation but never had the time (or money) then this Hangout is for you! Join us as David Hurley, founder of Mautic, gives some helpful advice on marketing automation and Mautic. Get your questions answered and start revolutionizing the way you do business! In this webinar we'll have 'Hands on with Mautic', a step by step walk through where you'll become familiar with Mautic itself by taking a look at the software.

1. 1
Quick Review
Marketing automation is the
use of automated processes
to assist in marketing
workflows.
Mautic provides a free and
open source marketing
automation platform.
A webinar series related to a hands on
review of Mautic marketing automation.
This webinar covers:
System Overview & Leads
Hands On

2. 1
Special Focus Agenda
Each webinar in the series
focuses on one area within
the Mautic interface.
This webinar will focus
specifically on the leads
aspect of Mautic.
This is the agenda of the items to be
covered within this webinar.
1. Quick overview of Mautic areas
2. Deep dive into Mautic leads
3. Examine tracking details
4. Answer questions

3. 1
Leads Overview
Leads are the central aspect
of marketing automation.
Mautic tracks anything and
everything related to your
leads.
View it in action
Mautic can feel daunting but can be
easily broken down into a list of key
areas.
Dashboard
Calendar
Leads
Campaigns
Emails
Forms
Pages
Points
Assets
Reports
Settings

4. 1
Answer:
Yes, leads are automatically merged
when new data is added.
You’ve got questions? Feel free to ask
them now and find some answers!
Starter Question 2:
Can I hide the anonymous visitors
from my lead list?
Starter Question 1:
Is lead data merged automatically
when more information is added?
Homework Q & A
Apply the information
provided in this webinar to
your Mautic installation to
begin tracking your leads.
Have additional or specific
questions? You can ask in
several different locations:
• Community Forums
• Community Chat Answer:
Yes, use the following filter to hide
anonymous leads
!is:anonymous

5. 1
Next Time
Next webinar we will focus
on creating emails and
landing pages.
Save the date! The next
webinar will occur on
Wednesday, Feb 25 2015
2:30PM (GMT -5)
A webinar series related to a hands on
review of Mautic marketing automation.
This webinar covers:
System Overview & Leads
Hands On