This webinar continued the hands-on review of Mautic, open source marketing automation. We looked at emails and campaigns and how they can be used to help promote your business, improve your marketing, and ultimately increase your sales. You can watch the entire webinar on Youtube: https://www.youtube.com/watch?v=J5hmI6ae2gY You can see the webinar article on our blog: http://mau.tc/hands-on-emails-campaigns

1. 1
Quick Review
Marketing automation is the
use of automated processes
to assist in marketing
workflows.
Mautic provides a free and
open source marketing
automation platform.
Previous Webinar
mau.tc/hands-on-leads
A webinar series related to a hands on
review of Mautic marketing automation.
This webinar covers:
Emails & Campaigns
Hands On

2. 1
Special Focus Agenda
Each webinar in the series
focuses on one area within
the Mautic interface.
This webinar will focus
specifically on the emails &
campaigns aspect of
Mautic.
This is the agenda of the items to be
covered within this webinar.
1. Review email & campaign purpose
2. Closer look at emails
3. Closer look at campaigns
4. Answer questions

3. 1
Definitions Review
Emails are a central way for
contacting and connecting
with your potential leads.
Campaigns help keep things
organized and allow things
to be added to a timeline.
View it in action
Contacting your leads and interacting
with them overtime are the primary
ways you build a strong relationship.
Emails are the rungs.
Campaigns are the ladder.

4. 1
You’ve got questions? Feel free to ask
them now and find some answers!
Answer:
You are able to use any number of
service providers for your emails.
e.g. Sendgrid, Mandrill, Amazon SES
Starter Question 1:
How do emails get sent? What
service is used?
Answer:
Your campaigns should meet the
expectations of your target market.
Starter Question 2:
How often is too often for campaigns
to be triggered?
Homework Q & A
Apply the information
provided in this webinar to
your Mautic installation to
begin building your emails
campaigns.
Have additional or specific
questions? You can ask in
several different locations:
• Community Forums
• Community Chat

5. 1
Next Time
Next webinar we will focus
on creating forms and
landing pages.
Save the date! The next
webinar will occur on
Wednesday, March 18 2015
2:30PM (GMT -5)
A webinar series related to a hands on
review of Mautic marketing automation.
This webinar covers:
Emails & Campaigns
Hands On