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Conducting Marketing Research and Forecasting Demand Show and Tell PPT

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Mark Anthony
Mark Anthony
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CONDUCTING MARKETING RESEARCH AND FORECASTING DEMAND Know the 4 Ws and H of your Market MARK ANTHONY A. VALINO 20 April 2010
OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING WHAT is marketing research? WHY marketing research? HOW to conduct a marketing research? WHEN to say we hit the market? WHERE to set our sights in the market?
Demand measurement concepts Estimating and forecasting demand OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHAT IS MARKETING RESEARCH? ,[object Object],[object Object]
Collection,[object Object]
Collection
Analysis,[object Object]
Collection
AnalysisReporting
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHAT IS MARKETING RESEARCH? ,[object Object]
Collection
ReportingS.C.A.R of data and findings relevant to a specific marketing situation of the company ,[object Object],[object Object],[object Object]
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? 1 2
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? 1 2 3
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? 1 2 3 4
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? 1 2 3 4 5
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? 1 2 3 4 5 6
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? DEFINE THE PROBLEM AND RESEARCH OBJECTIVES Define the problem 1
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? DEVELOP THE RESEARCH PLAN Develop the research plan 2
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? COLLECT THE INFORMATION Collect the info 3
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? ANALYZE THE INFROMATION Analyze the info 4
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? PRESENT THE FINDINGS Present the findings 5
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? MAKE THE DECISION Make the decision 6
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Metrics Consumer behavior
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Metrics Consumer behavior Competitors
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Mix Modeling Market share
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Mix Modeling Market share Customer satisfaction
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Mix Modeling Market share Customer satisfaction Employee satisfaction
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Metrics Stakeholder performance scorecard
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Metrics Stakeholder performance scorecard Customer performance scorecard
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET?
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET? MEASURE OF MARKET DEMAND POTENTIAL MARKET
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET? MEASURE OF MARKET DEMAND AVAILABLE MARKET
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET? MEASURE OF MARKET DEMAND TARGET MARKET
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET? MEASURE OF MARKET DEMAND PENETRATED MARKET
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS MARKET DEMAND
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS MARKET DEMAND MARKET FORECAST
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS COMPANY DEMAND MARKET DEMAND MARKET AND COMPANY SALES FORECAST
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS COMPANY DEMAND MARKET DEMAND COMPANY SALES POTENTIAL MARKET AND COMPANY SALES FORECAST
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND CURRENT DEMAND and FUTURE DEMAND
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING CURRENT DEMAND
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING CURRENT DEMAND
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING CURRENT DEMAND
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING CURRENT DEMAND
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING CURRENT DEMAND
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING FUTURE DEMAND
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING FUTURE DEMAND
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING FUTURE DEMAND
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING FUTURE DEMAND
OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING WHAT is marketing research? WHY marketing research? HOW to conduct a marketing research? WHEN to say we hit the market? WHERE to set our sights in the market?

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Conducting Marketing Research and Forecasting Demand Show and Tell PPT

  • 1. CONDUCTING MARKETING RESEARCH AND FORECASTING DEMAND Know the 4 Ws and H of your Market MARK ANTHONY A. VALINO 20 April 2010
  • 2. OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING WHAT is marketing research? WHY marketing research? HOW to conduct a marketing research? WHEN to say we hit the market? WHERE to set our sights in the market?
  • 3. Demand measurement concepts Estimating and forecasting demand OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING
  • 4.
  • 5.
  • 7.
  • 10.
  • 12.
  • 13. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? 1 2
  • 14. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? 1 2 3
  • 15. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? 1 2 3 4
  • 16. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? 1 2 3 4 5
  • 17. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? 1 2 3 4 5 6
  • 18. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? DEFINE THE PROBLEM AND RESEARCH OBJECTIVES Define the problem 1
  • 19. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? DEVELOP THE RESEARCH PLAN Develop the research plan 2
  • 20. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? COLLECT THE INFORMATION Collect the info 3
  • 21. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? ANALYZE THE INFROMATION Analyze the info 4
  • 22. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? PRESENT THE FINDINGS Present the findings 5
  • 23. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? MAKE THE DECISION Make the decision 6
  • 24. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
  • 25. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
  • 26. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
  • 27. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
  • 28. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
  • 29. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Metrics Consumer behavior
  • 30. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Metrics Consumer behavior Competitors
  • 31. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Mix Modeling Market share
  • 32. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Mix Modeling Market share Customer satisfaction
  • 33. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Mix Modeling Market share Customer satisfaction Employee satisfaction
  • 34. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Metrics Stakeholder performance scorecard
  • 35. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Metrics Stakeholder performance scorecard Customer performance scorecard
  • 36. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET?
  • 37. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET? MEASURE OF MARKET DEMAND POTENTIAL MARKET
  • 38. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET? MEASURE OF MARKET DEMAND AVAILABLE MARKET
  • 39. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET? MEASURE OF MARKET DEMAND TARGET MARKET
  • 40. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET? MEASURE OF MARKET DEMAND PENETRATED MARKET
  • 41. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS MARKET DEMAND
  • 42. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS MARKET DEMAND MARKET FORECAST
  • 43. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS COMPANY DEMAND MARKET DEMAND MARKET AND COMPANY SALES FORECAST
  • 44. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS COMPANY DEMAND MARKET DEMAND COMPANY SALES POTENTIAL MARKET AND COMPANY SALES FORECAST
  • 45. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND CURRENT DEMAND and FUTURE DEMAND
  • 46. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING CURRENT DEMAND
  • 47. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING CURRENT DEMAND
  • 48. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING CURRENT DEMAND
  • 49. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING CURRENT DEMAND
  • 50. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING CURRENT DEMAND
  • 51. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING FUTURE DEMAND
  • 52. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING FUTURE DEMAND
  • 53. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING FUTURE DEMAND
  • 54. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING FUTURE DEMAND
  • 55. OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING WHAT is marketing research? WHY marketing research? HOW to conduct a marketing research? WHEN to say we hit the market? WHERE to set our sights in the market?
  • 56. Demand measurement concepts Estimating and forecasting demand OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING
  • 57. CONDUCTING MARKETING RESEARCH AND FORECASTING DEMAND Know the 4 Ws and H of your Market MARK ANTHONY A. VALINO 20 April 2010