1. Coca-Cola Zero launched a competition in Brazil to find an individual with the most impossible daily story. 2. The competition was hosted on a popular blog and users had to create a script about their own lives, highlighting challenges. The winner, Lucas, then saw his life transformed into a video game. 3. Developed by Hive Digital Media, the game presents the challenge of facing Lucas' hectic day while trying to find time for his girlfriend, featuring his actual enemies and annoying acquaintances.

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