7. Mistake#1
They Don’t think Online marketing is
important
Mistake#2
They spend little and no time for social
media pages of their business
Top 2 Mistakes Local Business are
making today
8.
9. 9
Tools available to
a business to
market,
promote and
advertise
their products,
services
or brand on the online
16. Main advertising product and source of
revenue
Adwords offer Site targeted advertising for
text, banner and rich media
The Adwords program includes local,
national and international distribution
Users are actively seeking out the products
and services that you are advertising.
18. Widescreen Presentation
This template is formatted
with a 16:9 “widescreen”
aspect ratio. It’s a great
way to take advantage of
laptops, televisions and
projectors equipped with
widescreen displays.
Even if you do not have
a widescreen display,
you can still create and
present 16:9 slides.
PowerPoint’s Slide Show
always resizes your
slides to fit any screen.
23. Quality Score
Clicks
Impressions
= CTR (expressed as %)
Impression:The
appearance of your ad on a
search engine or one of
their partner sitesCTR
Relavance
Landing
Page
24. Ad Bidding
Bidders Max Bid QS Ad Rank Position
1 $4 1 4 Don’t Get
Displayed
2 $3 2 6 2
3 $2 4 8 1
4 $1 5 5 3
27. Broad Match : +keyword, synonyms,
related searches – e.g. +sports +shoes
Phrase Match: “Keyword”, e.g.
‘Sports shoes’ in Rajkot or Pune
Exact Match: [keyword], e.g. Sports
shoes in Pune
Negative Match: -Keyword, e.g.
Sneakers or Canvas shoes
Keyword Attributes
28. 28
Click Here Visit Us
Examples: get info, research here, download free white
paper, order our catalog, buy now, save money
Avoid meaningless slogans and gimmicky language
AD Examples
29. 29
Send Chocolate Gifts
Save 10% on all chocolate orders.
Free shipping over $50.
Ad Example
Save 50%
$10 Off
Seasonal Sales
Free Shipping
Free White Paper
30. 30
New York Advertising
Location in ad text can increase performance
Attracts attention of local users
Non-local users will not click on ad
Advertise by Location
33. How Online Ads Can Pay forThemselves
$1,000 initial investment
$1.00 CPC ≥ 1,000 clicks
10% conversion rate = 100 sales
Average sale = $100
$1K investment returns $10K in sales
Reinvest profits, increase budget
34. Interesting Facts
Businesses make an average of $2 in revenue for every
$1 they spend on AdWords. (Google Economic Impact
Report)
Ads in the top position have been observed to get 10
times as many clicks as side-position ads. (Practical
Ecommerce)
The Google Display Network serves 6 billion impressions
each day