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60 page file big bazar

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60 page file big bazar

  1. 1. A project report on:- BIG BAZAR Submitted by:- submitted to:- GUDDAN RANI MISS RAMA MAM (6533512)
  2. 2. BIG BAZAR ACKNOWLEDGEMENT CERTIFICATE EMPLOYEE ENGAGEMENT INTRODUCTION OBJECTIVES OF STUDY SCOP OF STUDY RESEARCH METHODOLOGY BACKGROUND FEATURES OF THE PRODUCT COMPETITORS OF BIG BAZAAR MARKETING STRATEGY ACHIEVEMENTS DATA ANALYSIS NATIONAL AND INTERNATIONAL RETAILERS RECOMMENDATION CONCLUSION BIBLIOGRAPHY QUESTIONNAIRE:
  3. 3. Acknowledgement I gratefully acknowledge the valuable guidance and support given to me by my Teacher Miss Rama Mam in successfully completing my project report. This project gave me a clear insight into real world business situations and gave me ample opportunities to apply my theoretical Knowledge to practical situations. I would also like to thank my classmates for their suggestions and support in completing this project.
  4. 4. certificate This is to certify that Miss Rama Student of class BBA of Guddan Rani College successfully completed his/her project under my guidance. Teacher’s signature……………. .
  5. 5. EMPLOYEE ENGAGEMENT DEFINITION Employee engagement definitions vary from “a positive emotional connection to an employee’s work” to “engaged employees are inspired to go above and beyond the call of duty to help meet business goals” Employee engagement is the level of commitment and involvement an employee has towards their organization and its values. In essence, companies strive for engaged employees because they are those who work longer hours, try harder, accoplish more and speak positvely about their organizations. Employee engagement is one step ahead of employee satisfaction. Employee is not only satisfied with the management decisions, salary and things but also giving back to the organization in terms of commitment, dedication, and loyalty. Engagement is the energy, passion, or fire in the belly employees have for their employer Stay : Desire to be a member of the organization Say : Speak positively about the organization Strive : Go beyond what is minimally required LEVELS OF EMPLOYEE ENGAGEMENT There are three levels of Employee Engagement 1. Engaged employees 2. Not engaged employees 3. Actively disengaged employees
  6. 6. Engaged employees work with passion and feel a profound connection to their company. They drive innovation and move the organization forward. Not Engaged employees are essentially “checked out”. They’re sleepwalking through their workday, putting time – but not energy or passion – into their work. Actively disengaged employees aren’t just unhappy at work; they’re busy acting out their happiness. Every day, these workers undermine what their engaged coworkers accomplish. Satisfaction Commitment Engagement Employee Research over Time Positive Correlation With Business Performance Lower Higher How much people like it here How much people want to improve business results How much people want—and actually do—improve business results ENGAGEMENT – THE EVOLUTIONARY JOURNEY
  7. 7. SATISFIED V/S. ENGAGED EMPLOYEES Satisfied Employees - Comfortable Content Gratified Pleased Engaged Employees – Deeply connected with their work Work environment Team/colleagues Sense of Ownership Commitment EXAMPLES Satisfaction Dimensions My workload is about right. I like the people I work with. I have the tools that I need to do my job well. I receive the skill and knowledge training that I need to do my job well. Engagement Dimensions I feel energized by the work that I do My co-workers and I help each other out when the pressure is on Our company vision and mission is clear to me. I feel responsible for my own success here
  8. 8. DIAGNOSTIC TOOL FOR EMPLOYEE ENGAGEMENT INCLUDE -
  9. 9. INTRODUCTION TO THE PROBLEM- Current studies show that organizations are focusing on the meaning of employee engagement and how to make employees more engaged. Employees feel engaged when they find personal meaning and motivation in their work, receive positive interpersonal support, and operate in an efficient work environment. What brought engagement to the forefront and why is everyone interested in it? Most likely, the tight economy has refocused attention on maximizing employee output and making the most of organizational resources. When organizations focus attention on their people, they are making an investment in their most important resource. You can cut all the costs you want, but if you neglect your people, cutting costs won’t make much of a difference. Engagement is all about getting employees to “give it their all.” Some of the most successful organizations are known for their unique work environments in which employees are motivated to do their very best. These great places to work have been recognized in such lists as Fortune’s 100 Best Companies to Work For. The concept of engagement is a natural evolution of past research on high- involvement, empowerment, job motivation, organizational commitment, and trust. All of these research streams focus on the perceptions and attitudes of employees about the work environment. In some ways, there are variations on the same fundamental issue. What predicts employees “giving their all?” Obviously, all organizations want their employees to be engaged in their work. Several standardized tools exist for assessing employee engagement and providing feedback for making changes. These tools tend to have several common goals and characteristics: CREATE A SIMPLE AND FOCUSED INDEX OF WORKPLACE ENGAGEMENT- Many organizations are using very short, simple, and easy to use measures that focus on the fundamentals of a great workplace. Instead of conducting broad
  10. 10. culture/climate surveys with 100 or more questions, organizations are opting for a focused approach that measures fundamental qualities of the workplace that likely will be important 10 years from now (e.g., feedback, trust, cooperation). ALLOW FOR BENCHMARKING- Most organizations want to know how they compare to other organizations. Using a standard measure of engagement allows organizations to see how they compare to other companies along a simple set of fundamental work qualities. DIRECT ACTION- Engagement measures tend to be very actionable. This means that the organization can alter practices or policies to affect employees’ responses to every item in the measure. SHOW RELATIONSHIP TO COMPANY PERFORMANCE- Without a link to company performance or other critical outcomes, measures of engagement have little value. The whole idea behind engagement is that it leads to enhanced performance. The link to performance outcomes is a necessary underlying assumption of all engagement measures. ENGAGEMENT PREDICTS ORGANIZATIONAL SUCCESS Many studies have shown that investments in people (i.e., HR-related practices) have a reliable impact on the performance of organizations. The Bureau of Labour conducted a comprehensive review of more than 100 studies and found that people practices have significant relationships to improvements in productivity, satisfaction, and financial performance. Research has shown that when engagement scores are high, employees are more satisfied, less likely to leave the organization, and more productive. Each organization is different and there are many factors that affect bottom-line outcomes; however, engagement scores can serve as meaningful predictors of long-term success. Some organizations use engagement scores as lead measures in their HR scorecards. When an organization can show the relationship between engagement scores and bottom-line outcomes, everyone pays attention to the engagement index. Establishing
  11. 11. this critical link between people and performance helps HR professionals prove that people-related interventions are a worthwhile investment. SCOPE OF THE STUDY  Develop an understanding of what Employee Engagement and Satisfaction is?  Explore the difference between Employee Engagement and Employee Satisfaction  Discuss the research into why engagement and satisfaction is important  Identify the Diagnostic Tools for Employee Engagement.  Highlight the “Top” Best Practices  Explore HR actions for developing engaged employees  Key Outcomes.  To identify the things which can help the employee to be more satisfied. RESEARCH METHODOLOGY “Research is a careful investigation or inquiry specially through search for new facts in any branch of knowledge”. Research methodology is a science of collecting , identified & presenting facts in such way that it leads to uncertain some truths or angles of reality. It is a systematic effort to gain new knowledge.
  12. 12. TYPES OF RESEARCH- In the study of employee engagement Descriptive research is used. Descriptive research is carried out for the the purpose of collective descriptive information like employees opinion, benefits, personal details, awareness etc. RESEARCH DESIGN- “ Research design is the arrangement of the conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure”. METHODOLOGY-  To measure the employee engagement and satisfaction, first sample size is made.  As the manpower in Apollo Tyres Limited is 4229, and 1057 per shift. Therefore 10 % of the general shift is considered as the sample size. So sample is 100.  Questionnaire is made and on the basis of that results are analysed.  Thus after the completion of this survey the analysis and interpretation are done  The sample questionnaire is shown here, LIMITATIONS- 1.Limited time duration. 2.Busy schedules of the workers/ employee. 3. Mostly workers were not giving the answer of the questionnaire.
  13. 13. 4. The program for employee engagement which was conducted cover a short period of time. It is impossible to surface all the aspect of the programs. RESULTS AND CONCLUSION The survey clearly indicates that, the man power is more in the age group of 30- 40 years, i.e they are satisfied with the working environment. More experienced workers are their, who are bound with the firm since last 10 to 15 years, which means mostly the people are adapted with the culture of the organization. Workers strongly agree that they get all the tools and resources for their work, which means that the company very keenly looks after the demand of the worker. Those who are bound with the company since last 10 -15 years are completly satisfied, but those who hav joined the firm as fresher are not seems to be that satisfied. Workers are completly satisfied with the training opportunities and also with the working environment. They have mutual support among themselves and also they share information among themselves. Their is good cooperation between the departments also and they are willing to work with each other. Workers are highly engaged in their work, they are aware of all the policies of the company. Company conduct regular induction sessions which helps the workers to flourish well. Workers are strongly emotionally bound with the organization, which means they will have a long lasting relation with the company, and it again adds to the value of the company, People are highly passionate about achieving the goals of the company, and they consider the company’s growth to be their individual growth.
  14. 14. BIG BAZAAR Key Facts Year of Launch: - 2001 No of Stores: -214 No of Cities with presence: - 90 A total retail space covered:- 16 million sq.ft. Core Value Model: - Customer Connectivityexperimenting with products and servicesSavingsLowest Price Focus of Marketing Initiatives: - Engage the customers by adapting to local cultureFocus on the lowest price guarantee in all the campaigns
  15. 15. Key Driver of Footfall:- Large Product Mix Growth rate:- 19%-22% For the last 12 years Big Bazaar is the brand associated with value for money and convenience. Launched in the year 2001, Brand Big Bazaar wanted to bring affordability, variety and hygiene within the reach of the common man. The big Bazaar growth story is an ideal example of the expansion of the hypermarket format in the Indian subcontinent. Today, Big Bazaar provides a platform for over 15,000 small, medium and large producers and manufacturers to sell their products to Indian consumers. In a more recent move Future Group merged its largest business unit, Future Value Retail, which houses Big Bazaar and Food Bazaar, with Pantaloons Retail, a listed company that runs the group‘s smaller retail operations. This move is expected to reduce operating costs and restore investor confidence (www.economictimes.indiatimes.com). But what remains same is the target audience of the brand ―the value seeking middle class man, with ―Kanjoosi‖ as his shopping ethos‖. Price is the main value proposition for Big Bazaar. Prices are usually 5 to 60 percent lower than the market price. The Average Size of Big Bazaar store is 50,000 sqft and the Big Bazaar family center is 80,000-120,000 sq. ft. Stocks 3,000 to 4,000 SKUs (stock-keeping units) of merchandise Food and groceries account for 40% of Big Bazaar‘s revenue, whereas fashion and apparel make up for about 30% of the overall revenue. The remaining 30% comes from the other units such as electronics.
  16. 16. INTRODUCTION Big Bazaar is a chain of shopping malls in India, owned by the Pantaloon Group and which work on Wal-Mart type economies of scale. They have had considerable success in many Indian cities and small towns. Big Bazaar provides quality items but at an affordable price. It is a very innovative idea and this hypermarket has almost anything under one roof….Apparel, Footwear, Toys, Household Appliances and more. The ambience and customer care adds on to the shopping experience. IS SE SASTA AUR ACHA KAHIN NAHIN:- Big bazaar is the company’s foray into the world of hypermarket discount stores, the first of its kind in India. Price and the wide array of products are the USP’s in Big Bazaar. Close to two lakh products are available under one roof at prices lower by 2 to 60 per cent over the corresponding market prices. The high quality of service, good ambience, implicit guarantees and continuous discount programmers have helped in changing the face of the Indian retailing industry. A leading foreign broking house compared the rush at Big Bazaar to that of a local suburban train. PRODUCTS AVAILABLE IN BIG BAZAAR:- Apparel and Accessories for Men, Women and Children. Baby Accessories Toys Luggage Cosmetic Home Textiles Linens Crockery Home Needs Sarees Dress Materials Household Appliances Stationery Electrical Accessories Household Plastics Utensils & Utilities Electronics Hardware Suiting & Shirting Footwear Home Decor
  17. 17. OBJECTIVES OF STUDY 1. To find out the buying behavior of the customers coming in to Big Bazaar in surat 2. To determine the current status of Big Bazaar. 3. To find out the customers response towards Big Bazaar. 4. To study the satisfaction level of customers in different attributes of Big Bazaar. 5. To identify main competitors of Big Bazaar.
  18. 18. SCOP OF STUDY  Big bazaar should include more of branded products its product category so as to attract the brand choosy people to come in to big bazaar.  Big bazaar should provide large parking space for its customers so that they can easily park their vehicles.  It should make different cash counters for different customers. Cash counter and credit card payment counter should be placed differently in order to reduce the rush and save the customer’s time. This will be a kind of motivator for the customers of big bazaar.
  19. 19. CONCLUSION Big bazaar is a hypermarket as it provides various kinds of goods like apparels, grocery, stationary, food items, electronic items, leather items, watches, jewellery, crockery, decorative items, sport items, chocolates and many more. It competes with all the specialty stores of different products which provide goods at a discounted rate all through the year. It holds a large customer base and it seemed from the study that the customers are quite satisfied with big bazaar. As of now there are 34 big bazaars in different cities of India, it seems that there is a vast growth of big bazaar lying as customers demand is increasing for big bazaars. Big bazaar is a hypermarket store where varieties of products are being sold on different product category. It has emerged as a hub of shopping specially for middle class people.
  20. 20. RESEARCH METHODOLOGY Technology, customers tastes and preferences play a vital role in today’s generation. Research Methodology is a set of various methods to be followed to find out various information’s regarding market strata of different products. Research Methodology is required in every industry for acquiring knowledge of their products. RESEARCH OBJECTIVES:- Primary objectives:->  To find out the buying behavior of the customers coming in to Big Bazaar in surat city. Secondary objectives:->  To determine the current status of Big Bazaar.  To find out the customers response towards Big Bazaar.  To study the satisfaction level of customers in different attributes of Big Bazaar.  To identify main competitors of Big Bazaar RESEARCH DESIGN:- Exploratory research 1. SAMPLING DESIGN:- Non-probability sampling – convenience sampling
  21. 21. 2. TYPE OF DATA TO BE USED:-  Primary data  Secondary data 3. DATA COLLECTION METHOD:- Data is collected from various customers through personal interaction. Specific questionnaire is prepared for collecting data. Data is collected with 12 mere interaction and formal discussion with different respondents. Some other relevant information collected through secondary data Data is detained from two important sources, namely: 1. Primary data 2. Secondary data  Primary Data: Primary data are gathered from the specific purpose or for a specific research project, consists of original information for the fulfillment of original objective. When the data are required for the particular study can be found neither in the internal record of the enterprise nor in published source, in some cases it may become necessary to collect original data. Primary data can be collected in four ways: 1. Observation 2. Focus 3. Survey
  22. 22. 4. Experiment  Secondary Data: Secondary data are the data, which already exists somewhere. Secondary data provide starting point of research and after that the advantage of low cost and ready availability. Secondary data can be divided into two types: 1. Internal Data 2. External Data When researcher use the data that has already been collected by other data is collected is called Secondary Data. Secondary data can be obtained from journals i.e. internal sources report. Government publications and books, professional bodies etc. Internal data are reports and memos generated within an organization to facilitate its operations. External data are those specially produce for outside consumption. 4. SAMPLE SIZE:-  100 customers 5. RESEARCH INSTRUMENT:- survey by questionnaire
  23. 23. COMPANY BACKGROUND Future Retail (India) Limited was incorporated as Manz Wear Private Limited in the year 1987. It became a public limited company in 1991 and was renamed Pantaloon Fashions (India) Limited and then Pantaloon Retail (India) limited in 1999. Over the years the company has accelerated growth through its ability to manage change. It integrated backwards into garment manufacturing and expanded its retail network at the same time. It launched three successful brands – Pantaloon trouser bar denims and John Miller shirts between 1987 and 1993. The company introduced the concept of The Pantaloon Shoppe, an exclusive men’s wear retail store, which expanded across India from 1994-1998 . In the year 1997, Pantaloon moved to large format lifestyle retailing with the launch of Pantaloons India’s family Store. Pantaloon has grown to a 29 store network and occupies 263,000 sq ft of the retail space. They contributed Rs 174 crores to the total turnover of the company. The management was aware that in retail, size mattered. The business revolved around volumes. Lifestyles retailing did not rally provide these volumes the volumes came from the large Indian middle class market that was waiting to be tapped. Big Bazaar – the discount store — was launched in the year 2001, to meet the aspirations of he middle class. In a short span of two years it had added a Food Bazaar and Gold Bazaar to its ranges of offerings. Market environment At the time of the launch of Big Bazaar there was no real precedent in the Indian market Giants the RPG hypermarkets had opened in Hyderabad only two months prior to the launch of Big Bazaar. A western model had to be adapted to suit the needs of the Indian environment various local markets and local market leaders were studied. This was done to understand the product mix and the prices offered. One of the key discount retailers studied was Sarvanna Stores in Chennai.
  24. 24. FEATURES OF THE PRODUCT 1. CONSUMER PRODUCTS: Consumer products are products and services bought by final consumers for personal consumption: Marketers usually classify these products and services further based on how consumers go about buying them. Consumer products include convenience products, shopping products, speciality products, and unsought products. These products differ in the ways consumers buy them and therefore in how they are marketed. a) Convenience Products : are consumer products and services that the customer usually buys frequently, immediately, and with a minimum of comparison and buying effort. Examples include soap, candy, newspapers, and fast food. Convenience products are usually low priced, and marketers place them in many locations to make them readily available when customers need them. b) Shopping Products: are less-frequently-purchased consumer products and services that customers compare carefully on suitability, quality, price, and style. When buying shopping products and services consumers spend much time and effort in gathering information and making comparisons, Examples include furniture, clothing, used cars, major appliances, and hotel and airline services, shopping products marketers usually distribute their products through fewer outlets but provide deeper sales support to help customers in their comparison efforts. c) Speciality Products: are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort, Example include specific brands and types of cars, high priced photographic equipment, designer clothes, and services of medical or legal specialists. A Lamborghini automobile, for example, is a specialty products because buyers are usually willing to travel great distances to buy one.
  25. 25. 2. INDUSTRIAL PRODUCTS: Industrial products are those purchased for further processing or for use in conducting a business. Thus, the distinction between a consumer product and an industrial product is based on the purpose for which the product is bought. If the same consumer buys the same lawn mower for use in a landscaping business, the lawn mower is an industrial product. The three groups of industrial products and services include Materials and parts, Capital items, and Supplies and services, Material consist of farm products (wheat, cotton, livestock, fruits, vegetable) etc., and natural products (fish, lumber, crude petroleum, iron ore). Manufactured materials and parts consist of component materials (iron, yarn, cement, wires) and component parts small motors, tires, castings.
  26. 26. MARKETING STRATEGIES FOR VARIOUS PRODUCTS: 1. Convenience Products: Price: convenience products are usually low priced goods. Distribution/Place: the distribution is widespread and the products are made to be available easily. Convenient locations are also very essential. Promotion: the promotion activities are usually mass promotion by the producer. Examples: toothpaste, magazines. 2. Shopping Products: Price: shopping products are usually high priced goods. Distribution/Place: the distribution is selective and there are fewer outlets. Promotion: the promotion activities are usually advertising and personal selling by both producer and resellers. Examples: televisions, furniture. 3. Specialty Products: Price: specialty products are usually high priced goods. Distribution/Place: the distribution is exclusive and there are fewer outlets per market area. Promotion: the promotion activities are more carefully targeted these activities are carried on by both producer and resellers. Examples: Rolex watches, fine crystal. 16
  27. 27. COMPETITORS OF BIG BAZAAR RELIANCE FRESH Reliance Fresh istheconveniencestoreformatwhichformspartoftheretailbusinessofofRelianceIndustriesofIndiawhich isheadedbyMukeshAmbani.RelianceplanstoinvestinexcessofRs25000croresinthenext4yearsintheir retaildivision.Thecompanyalreadyhasinexcessof560reliancefreshoutletsacrossthecountry.Thesestores sellfresh fruits and vegetables, staples, groceries, fresh juice bars and dairyproducts.A typical Reliance Fresh store is approximately 3000-4000 square. feetand caters to a catchment area of 1-2 km.Reliance Fresh, Reliance Mart, Reliance Digital, Reliance Trendz,Reliance Footprint, Reliance Wellness, Reliance Jewels, RelianceTimeoutandRelianceSuperarevariousformatsthatReliancehasroll
  28. 28. 2) SPENCER ’ Spencer's Retail is one of India’s fastest growing retail stores. It has multiple formats for retailing food, apparel, fashion,electronics,lifestyle products, musicandbooks.It is ownedbythe RPGGroup,amajorbusinesshouse.Estab lished in 1996, Spencer’s is one of the popular destination for shoppers in Indiawithsupermarkets,hypermarketsanddailiesspreadalloverIndia. edout. 3)SUBHIKSHA : Subhiksha is an Indian retail chain with more than 1400 outlets sellinggroceries, fruits, vegetables, medicines and mobile phones. It was started andis managed by R Subramaniam, an IIM Ahmedabad alumni. Subhiksha plans toopen 1000 outlets by December 2008.[1] He also plans to invest Rs.500 croreto increase the number of outlets to 2000 across the country by 2009.The name Subhiksha means prosperity in Sanskrit. It opened its first store inThiruvanmiyur in Chennai in March, 1997 with an investment of about Rs. 5lakhs. The retail chain has seen a considerable growth by offering goods atcheaper rates and there by increasing its customer base 4)TRENT (WESTSIDE) : Trent is the retail arm of the Tata group. Started in 1998, Trent operatesWestside, one of the many growing retail chains in India. The foresight of theTata group, which invested in retail relatively early is paying high dividends asretail is one of the booming sectors in India.The company has a turnover of Rs. 357.6 crores (FY 2005-2006) and currentlyoperates 22 stores in the major metros and mini metros of India. Aninternational shopping experience, a perception of values, and offering thelatest styles, has created a loyal following for Westside's own brand of merchandise
  29. 29. MARKETING STRATEGY 3-C THEORY According to Kishore Biryani‘s 3-C theory, Change and Confidence among the entire population is leading to rise in Consumption, through better employment and income which in turn is creating value to the agricultural products across the country.[3] Big Bazaar has divided India into three segments: India one: Consuming class which includes upper middle and lower middle class (14% of India's population). India two: Serving class which includes people like drivers, household helps, office peons, liftmen, washer men, etc. (55% of India's population) and India three: Struggling class (remaining 31% of India's population). Schemes and innovations  WEDNESDAY BAZAAR: The concept of Wednesday Bazaar was promoted as ‗HafteKaSabseSasta Din‘ (Cheapest Day of the Week). Initiated in January 2007, the idea behind this scheme was to draw customers to stores on Wednesdays, the day when consumer presence is usually less. According to the chain, the aim of the concept was ‗to give homemakers the power to save the most‘.  MAHABACHAT: The concept of ‗MahaBachat‘ (Mega Saving) was introduced in the year 2006 as a single day campaign with attractive promotional offers across the company outlets. Over the years, the concept has grown to become a six-day biannual campaign. During this campaign, attractive offers are given in all the value formats including Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar.
  30. 30.  THE GREAT EXCHANGE OFFER: Introduced on February 12, 2009, ‗The Great Exchange Offer‘ allows customers to exchange their old goods for Big Bazaar coupons. The coupons can be redeemed later for buying brand new goods from Big Bazaar outlets across the nation. Advertising campaigns and marketing initiatives After completing ten years of operation in India Big Bazaar India revamped its logo and appeal with a new brand campaign ―Naye India Ka Bazaar‖ Big Bazaar Old logo New Logo 20  The inspiration for the new ad campaign comes from an ancient Jain custom of ‗Michchami Dukkadam‘, which translates into colloquial language as ‗Bhool- chook maaf‘ or ‗Please forgive me if I have offended you knowingly or inadvertently. . In view of the increasing competition in the retail market, Big Bazaar has introduced certain steps to keep itself updated and continue promoting the brand. On the occasion of successful completion of 10 years in the Indian retail industry (in 2011) Big Bazaar came up with a new logo for the company with a new tag line that says: ‗Naye India Ka Bazaar‘ (Market for New India). This replaces the earlier tag line: ‗IsseSastaAurKahinNahin‘ (Nothing is Cheaper than Here).  ADVERTISING INITIATIVES Big Bazaar has recently launched a 360-degree promotion drive covering the three prime media, television, print and social media, to mark the launch of the new logo. The entire media campaign was developed by Mudra Communications. The band also roped in Cricket Player M. S. Dhoni and Sin as their Brand Ambassadors in year 2009 Big Bazaar is portrayed as a value store and visual merchandising is purposely not done according to International standards. Stores are designed to accommodate heavy
  31. 31. crowds and has organized kind of ―Chaos‖ and ―Chaotic Layout‖Storefocusses on using attractive drop down banners and price synagogues. Another concepts used in Big Bazaar stores are ―Bin Baskets‖ install near the cash counters where any kind of product can be placed be it cosmetics of mobiles. These Bin Baskets accounts for nearly 1%-2% of average store sales . Best store campaigning has also moved focus to Furniture and electronic items. Television stars SakshiTanwar and Ram Kapoor were ropped in to promote Big Bazaar Stylish Home contest in 2013 . BIG BAZAAR – HOME CONTEST Big Bazar claims to improve focus on customer experience and make stores more friendly for senior citizens, pregnant women and mothers. Stores across the country will also be rolling out signature community initiatives like ‗Annasantharpane‘ and ‗Protsahan‘ 21
  32. 32. ACHIEVEMENTS CISO Award 2012  Future Group was felicitated for using Information security technology in the most effective and innovative manner Golden Spoon Awards 2012  Most Admired Food and Grocery Retailer of the Year for its Private Labels in Big Bazaar – Future Group  Retail Professional of the Year for innovation in Private Brands- Mr. Devendra Chawla, President – Food & FMCG Category Images Fashion Awards (IFA) 2012  Most Admired Private Label Retailer - Pantaloons ET Retail Awards 2012  FedEx Most Trusted Retailer of the Year Award – Big Bazaar  TRRAIN Retail Employee of the Year Award – Mr. Jitendra Kalyani, Big Bazaar Recognition by CMO Council, USA and CMO Asia  Master Brand Award - Future Supply Chains  Retail Icon of the Year- Mr. Anshuman Singh, MD & CEO, Future Supply Chains Bloomberg UTV B-School Excellence Award  Best educational institute in Retail- Future Innoversity 2011 Designomics Awards 2011 - Recognising Businesses that build value through Design  Winning Designomist at the World Brand Congress 2011 - Future Group CNBC AWAAZ Consumer Awards 2011
  33. 33.  Most Recommended Modern Retail Brand of the Year in the Popular Choice category- Big Bazaar Brand Equity’s Most Trusted Brands 2011 awards  Most Trusted Retailer - Big Bazaar Images Retail Awards 2011  Most Admired Retailer of the year 2011 in the Home Products Category- HomeTown Excellence Awards & Recognition – 2011 for Finance & Accounting Transformation through Shared Services  Best Shared Service Centre (SSC) for the category of Shared Service Centre Servicing Clients in an Indian Sub-Continent- nuFuture Digital India Ltd. (NDIL) Golden Spoon Awards 2011  Most Admired Food & Grocery Retailer of the Year: Private Labels – Food Bazaar  Most Admired Retail Professional in Food & Grocery category – Mr. Damodar Mall, Head, Integrated Food Strategy. Marketing Excellence Awards 2011 held by Indira Group Of Institutes  Best Employer Of The Year - Future Supply Chains DNA and Stars of the Industry Group Innovative B-school Awards  Star News National B-School Award for being an outstanding B School with an Industry Related Curriculum – Future Innoversity ACE (Awards for Customer Excellence) 2011  2011 SAP ACE award in the Best-Run Business in Mobility Adoption - Pantaloon Retail Franchise India Expo 2011  Best Food And Grocery Chain Of 2011 - Food Bazaar  Best Value Retailer of 2011 - Big Bazaar  Best Brand Licensee In FMCG - Walt Disney Brands By Future Consumer Enterprises
  34. 34. Industry Institute Partnership Symposium  Appreciation for contribution to placement of over 75 rural Below Poverty Line youth at McDonalds – Mr. Ayan Thankur, Future Learning Star News Brand Excellence (B.E.) Awards  Brand Excellence (B.E.) Awards in the Retail Sector - Future Group ICAI Awards 2011  CFO - Service Sector category – Mr. C.P.Toshniwal Food Retail & SCM and Agro Logistics: Summit & Awards 2011  Food Supply Chain Company Of The Year In Retail Category - Food Bazaar 2010 Images Fashion Awards 2010  Most Admired Large Format National Fashion Retailer of the Year - Central  Titan IFA Most Admired Large Format Retailer of the Year - Central Images Retail Awards 2010  Most Admired Food & Grocery Retailer of the Year : Private Label – Pantaloon Retail Coca-Cola Golden Spoon Awards 2010  Most Admired Retail Group of the Year - Future Group  Most Admired Retailer in Food Category - Food Bazaar  Most Admired Retailer in Hypermarket Category - Big Bazaar CNBC Awaaz Consumer Awards  Most Preferred Multi Brand Food & Beverage Chain - Big Bazaar  Most Preferred Multi Brand Retail Outlet- Big Bazaar  Most Preferred Multi Brand One Stop Shop- Big Bazaar Golden Spoon Awards 2010  Most Admired F&G Retailer of the Year: Private Label - Pantaloon Retail
  35. 35.  Most Admired F&G Retailer of the Year: Large Formats - Big Bazaar exchange4media Radio Advertising Awards (ERAA)2010  Advertiser of the year - Future Group  Best Brand Integration on Radio (Retail): GOLD - Fashion@BigBazaar - RJ Style O Meter  Best On Ground Activation for a client (Retail): GOLD - Fashion@BigBazaar - RJ Style O Meter  Best Use of Radio in a Media Plan: SILVER – Fashion@BigBazaar - RJ Style O Meter  Best Brand Integration on Radio (Retail): SILVER - Pantaloons 3 Idiots  Best Campaign of the year: SILVER - Future Group Shopping Festival Asia’s Best Employer Brand Awards  HR Leadership award - Mr. Ameet Naik, General Manager– HR FHDL  Employer of the Year (Retail Category) by Indira Group of Institutes – Future Learning & Development Limited (FLDL) 2009 CNBC Awaaz Consumer Awards 2009  Most Preferred Multi Product Chain - Big Bazaar  Most Preferred Multi Brand Food & Beverage Chain - Big Bazaar Images Fashion Forum 2009  Most Admired Fashion Group Of The Year - Future Group  Most Admired Private Label - Pantaloons, lifestyle format  Critics’ Choice for Pioneering effort in Retail Concept Creation - Central Indian Retail Forum 2009  Most Admired Retail Group of the Year - Future Group Asia Retail Congress 2009  Retail Marketing Campaign of the year - Future Group - The Great Indian Shopping festival  Retailer of the Year – Hypermarkets - Future Group Golden Spoon Awards 2009
  36. 36.  Most Admired Food & Grocery Retailer Of The Year – PRIL  Most Admired F&G Retailer of the Year: Large Formats - Big Bazaar  Most Admired F&G Retailer of the Year: Private Label - Pantaloon Retail The Gurukul Awards  The Best Upcoming Institute Award – Future Learning & Development Limited (FLDL) Indian Merchant Chambers and Asian Centre for Corporate Governance and Sustainability  Best Audit Committee 2009 Award for Pantaloon Retail In-Store Asia 2009  Gold in Sports & Equipment Category - Planet Sport Vashi Central  Gold in Departmental Store of the Year - Goregaon Central  Gold in Shopping Mall & Arcade of the Year - Gurgaon Central  Merit in Window Display of the Year – HomeTown  Merit for Electronic store larger than 5000 sq.ft - eZone Goregaon  Merit for Best Visual Merchandising - Future Axiom 2008 Indian Retail Forum Awards 2008  Most Admired Retail Group of the year – Future Group  Most Admired Retail Face of the Year - Kishore Biyani  Most Admired Retailer (Hypermarket) – Big Bazaar The INDIASTAR Award 2008  Food Bazaar: Best Packaging Innovation With this award, Pantaloon Retail (India) Limited becomes the first Indian Retailer to win the prestigious INDIASTAR Award. Retail Asia Pacific 500 Top Awards 2008  Gold Winner - Top Retailer 2008 Asia Pacific For more information on the awards, kindly click here.
  37. 37. Coca-Cola Golden Spoon Awards 2008  Most Admired Food & Grocery Retail Visionary of the Year: Kishore Biyani.  Most Admired Food & Grocery Retailer of the Year – Supermarkets: Food Bazaar.  Most Admired Food & Grocery Retailer of the Year - Hypermarkets: Big Bazaar.  Most Admired Retailer of the Year - Dynamic Growth in Network Expansion across Food, Beverages & Grocery: Future Group.  Most Admired Food & Grocery Retailer of the Year - Consumer's Choice: Big Bazaar. The Reid & Taylor Awards for Retail Excellence 2008  Retail Leadership Award: Kishore Biyani  Retail Best Employer of the Year: Future Group  Retailer of The Year: Home Products and Office Improvements: HomeTown CNBC Awaaz Consumer Awards 2008  Most Preferred Multi Brand Food Retail- Big Bazaar 2007 Images Retail Awards  Most Admired Retail Face of the Year: Kishore Biyani  Most admired retailer of the year: Large format, multi product store: Big Bazaar  Most admired retailer of the year: Food and Grocery: Food Bazaar  Most admired retailer of the year: Home & office improvement: HomeTown  Most admired Retail Company of the year: Pantaloon Retail (India) Ltd. National Retail Federation, New York  International Retailer for the Year 2007 – Pantaloon Retail (India) Ltd. World Retail Congress, Barcelona  Emerging Market Retailer of the Year 2007 – Pantaloon Retail (India) Ltd. Hewitt Best Employers 2007  Best Employers in India (Rank 14th) – Pantaloon Retail (India) Ltd. PC World Indian Website Awards
  38. 38.  Best Indian Website In The Shopping Category - Futurebazaar.com Reader’s Digest Trusted Brands Platinum Awards  Trusted Brands Platinum Award (Supermarket Category) – Big Bazaar 2006 Retail Asia Pacific Top 500 Awards, Singapore  Asia Pacific Best of the Best Retailers – Pantaloon Retail (India) Ltd  Best Retailer in India – Pantaloon Retail (India) Ltd Asiamoney Awards  Best Managed Company in India (Mid-cap) – Pantaloon retail (India) Ltd. Ernst & Young Entrepreneur of the Year Award  Ernst & Young Entrepreneur of the Year (Services) – Kishore Biyani CNBC Indian Business Leaders Awards  The First Generation Entrepreneur of the Year – Kishore Biyani Lakshmipat Singhania – IIM Lucknow National Leadership Awards  Young Business Leader – Kishore Biyani CNBC Awaaz Consumer Awards  Most Preferred Large Food & Grocery Supermarket – Big Bazaar Images Retail Awards  Best Value Retail Store – Big Bazaar  Best Retail Destination – Big Bazaar  Best Food & Grocery Store – Food Bazaar  Retail Face of the Year – Kishore Biyani Reader’s Digest Awards  Platinum Trusted Brand Award - Big Bazaar
  39. 39. Reid & Taylor Awards for Retail Excellence  Retail Entrepreneur of the Year – Kishore Biyani 2005 Images Retail Awards 2005  PRIL- Most Admired Retailer of the Year  Food Bazaar- Retailer of the Year(Food and Grocery)  Big Bazaar-Retailer of the Year(Value Retailing)  Central-Retail Launch of the Year Voted by Business Today magazine as one of the  Top 20 Companies in India to watch in 2005  India’s most investor-friendly companies in the top 75  India’s Biggest wealth creators in the top 100 DAKS London  PRIL- Brand Builder of the Year 2004 Images Retail Awards 2004  PRIL- Most Admired Retailer of the Year  Food Bazaar- Retailer of the Year(Food and Grocery)  Big Bazaar-Retailer of the Year(Value Retailing)  Central-Retail Launch of the Year Reid & Taylor and DLF Awards  PRIL - Retailer of the year
  40. 40. DATA ANALYSIS
  41. 41. NATIONAL AND INTERNATIONAL RETAILERS INDIAN RETAILERS 1. Reliance Retail Limited: Corporate office – Mumbai, Maharashtra | Establishment – 2006 | Business –Retail | Website – www.ril.com | Reliance retail limited was incorporated in 2006, a part of Reliance industries. The company has been rated among the best retail companies in India. It offers complete retail solutions such as food items, lifestyle, fashion, consumer electronics products, home decorative products etc. The company has a total of 1500 outlets in the country. 2. Pantaloons Retail Limited: Corporate office – Mumbai, Maharashtra | Establishment – 1997 | Business – Retail | Website – www.pantaloonsfashion.com | It is a flagship company of Future group and one of the leading retail company in India. The company has more than 1000 outlets across the India and 35000 employees. Company‘s brands include Big Bazaar, food Bazaar Brand factory, Top 10 and Sitara.
  42. 42. 3.Provogue India Ltd: Corporate office – Mumbai, Maharashtra | Establishment – 1997 | Business – Retail and Manufacturing | Website – www.provogue.com | It is a lifestyle and fashion company which was established in 1997. The company‘s offering include men‘s wear, women‘s wear, fashion accessories, apparel and numerous other products. It has over 250 stores all across the country and rated among the top most trusted brands in India by trust research committee in year 2011. 4. Shoppers Stop: Corporate office – Mumbai, Maharashtra | Establishment – 1991 | Business – Retail | Website – www.shoppersstop.com | Shoppers Stop is a well-known name in retail industry in India and ranked among the top retail brands in India. The company is operated and managed by K Rhea Corp Group and was incorporated in year 1991. It has total 61 stores in India and offers national and international brands of apparel, fashion and lifestyle. 36
  43. 43. 5.ITC –LRBD: Corporate office – Kolkata, West Bengal | Establishment – 1910 | Business – Retail | Website – www.itcportal.com | Lifestyle Retailing Business division is a premier clothing retail company in India branding through Wills Lifestyle and John players. The Company has a diversified range of business activities in FMCG, Hotels, Paper board, Packaging and Agriculture. 6 | Trent Ltd.: Corporate office – Mumbai, Maharashtra | Establishment – 1998 | Business – Retail | Website – www.mywestside.com | It is a fully owned Tata group company which was incorporated in 1998 operates under brand name of Westside, Star Bazaar, Fashion yatra and Landmark. The company offers Men‘s & women‘s footwear, cosmetics and fashion accessories from their retail store located in more than 30 cities in the country whereas Landmark store deals in book and music business.
  44. 44. 7. Vishal mega mart: Corporate office – Delhi | Establishment – 1986(Kolkata) Business – Manufacturing and Retail 8. Aditya Birla Retail: Corporate office – Mumbai, Maharashtra | Establishment – 2006 | Business – | Website – www.adityabirla.com | Aditya Birla retail limited is a subsidiary of Aditya Birla group established in year 2006 which owns over 500 supermarkets and 15 hypermarkets. The company is rated as top 10 retail companies in India and received prestigious Master brand Award 2012 by World Brand congress in retail brand category.
  45. 45. 9.Titan Industries: Corporate office – Bengaluru, India | Establishment – 1984| Business – Jewellery and Watch retail| Website – titan.co.in | Titan is joint venture between Tata group and the Tamil Nadu Industries development corporation established in year 1984. Titan is dominating the Indian Watch Industry since then and become global international brand. Titan also has a great retail presence in jewellery business and its brand Tanishq is one amongst the top jewellery brand in India. 10. Kewel Kiran Clothing Limited: Corporate office – Mumbai, Maharashtra | Establishment – 1971 | Business – Clothing Retail | Website – www.kewalkiran.com | Kewel Kiran is a clothing manufacturing and retail company which was established in 1971. The company‘s major brands include killer, Lawman PG3, Integriti and Killer. It has more than 100 stores in India and it is a well known name in retail industry in India.
  46. 46. INTERNATIONAL RETAILERS 1. Wal-Mart Stores, Inc. (U.S.) Walmart is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world's second largest public corporation, according to the Fortune Global 500 list in 2013, the biggest private employer in the world with over two million employees, and is the largest retailer in the world. Walmart remains a family-owned business, as the company is controlled by the Walton family, who own over 50 percent of Walmart. It is also one of the world's most valuable companies. The company was founded by Sam Walton in 1962, incorporated on October 31, 1969, and publicly traded on the New York Stock Exchange in 1972. It is headquartered in Bentonville, Arkansas. Wal-Mart is also the largest grocery retailer in the United States. In 2009, it generated 51 percent of its US$258 billion sales in the U.S. from grocery business. It also owns and operates the Sam's Club retail warehouses in North America. 40 2. Carrefour S.A ( France) Carrefour S.A. is a French multinational retailer headquartered in Boulogne Billancourt, France, in Greater Paris. It is one of the largest hypermarket chains in the world (with 1,452 hypermarkets at the end of 2011), the second largest retail group in the world in terms of revenue (after Wal-Mart), and the third in profit (after Wal-Mart
  47. 47. and Tesco[3][4]). Carrefour operates mainly in Europe, Argentina, Brazil, China, Dominican Republic, United Arab Emirates, Qatar and Saudi Arabia, but also has shops in North Africa and other parts of Asia, with most stores being of smaller size than hypermarket or even supermarket. Carrefour means "crossroads" and "public square" in French. 41 3. Tesco PLC( U.K.) Merchandise retailer headquartered in Cheshunt, Hertfordshire, England, United Kingdom. It is the second-largest retailer in the world measured by profits (after Wal- Mart) and third-largest retailer in the world measured by revenues (after Walmart and Carrefour). It has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in the UK (where it has a market share of around 30%), Malaysia, the Republic of Ireland and Thailand. The company was founded in 1919 by Jack Cohen as a group of market stalls. The Tesco name first appeared in 1924, after Cohen purchased a shipment of tea from T. E. Stockwell and combined those initials with the first two letters of his surname, and the first Tesco store opened in 1929 in Burnt Oak, Middlesex. His business expanded rapidly, and by 1939 he had over 100 Tesco stores across the country. Originally a UK-focused grocery retailer, since the early 1990s Tesco has increasingly diversified geographically and into areas such as the retailing of books, clothing, electronics, furniture, petrol and software; financial services; telecoms and internet services; DVD rental; and music downloads. The 1990s saw Tesco reposition itself, from its perception as a downmarket "pile 'em high, sell 'em cheap" retailer, to one which appeals across a wide social group, from its Tesco Value to its Tesco Finest ranges.This was successful, and saw the chain grow from 500 stores in the mid-1990s to 2,500 stores fifteen years later. Tesco is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
  48. 48. 4. Metro AG(Germany) Metro Group, is a German global diversified retail and wholesale/cash and carry group based in Düsseldorf. It has the largest market share in its home market, and is one of the most globalised retail and wholesale corporations.[citation needed] It is the fifth-largest retailer in the world measured by revenues (after Wal-Mart, Carrefour, Tesco and Kroger). It was established in 1964 by Otto Beisheim. 5.The Kroger Co.( U.S.) Kroger Company is an American retailer founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It is the country's largest supermarket chain, second-largest U.S. general retailer by revenue, fifth-largest retailer in the world, according to Deloitte, and twenty-third largest Fortune 500 company in the world. As of February 2013, Kroger operates, either directly or through its subsidiaries, 2,424 stores. Kroger's headquarters are in downtown Cincinnati.It maintains markets in 31 states, with store formats that include supermarkets, superstores, department stores, convenience stores, and mall jewelry stores.
  49. 49. 6.Costco Wholesale Corporation(U.S) it is the seventh largest retailer in the world and the largest membership warehouse club chain in the United States. Costco is headquartered in Issaquah, Washington, United States and was founded in 1976 in San Diego, CA with its first warehouse in Seattle. Founded by James (Jim) Sinegal and Jeffrey H. Brotman,Costco opened its first warehouse in Seattle, Washington, on September 15, 1983. 7. Schwarz UnternehmensTreuhand KG (Germany) LidlStiftung& Co. KG is a German global discount supermarket chain, based in Neckarsulm, Baden-Württemberg, Germany, that operates over 10,000 stores across Europe. It belongs to the holding company Schwarz Gruppe, which also owns the store chains Handelshof and hypermarket Kaufland. Lidl is the chief competitor of the similar German discount chain Aldi. The company was founded in the 1930s by a member of the Schwarz family, and was called Schwarz LebensmittelSortimentsgroßhandlung (Schwarz Assorted Wholesale Foods). Lidl has since its opening in 1973 established itself in over 20 countries throughout Europe. The name Lidl is the surname of a former business partner of Josef Schwarz's, Ludwig Lidl, a retired schoolteacher, and Josef's son Dieter Schwarz bought.
  50. 50. 8. AldiEinkauf GmbH & Co. oHG (Germany) ALDI Einkauf GmbH &Companies, oHG, doing business as about this sound Aldi (help info) (German pronunciation: [aldiː], short for Albrecht Discount), is a global discount supermarket chain based in Germany. The chain is made of two separate groups, Aldi Nord (North, which operates as AldiMarkt), headquartered in Essen—and ALDI Süd (South, which operates as ALDI Süd), headquartered in Mülheiman der Ruhr.The two operate independently, each within specific areas. The individual groups were originally owned and managed by brothers Karl Albrecht and Theo Albrecht. Karl Albrecht retains ownership of AldiSüd, and with a personal wealth of €17.2 billion, is the richest man in Germany, while the co-owners of ALDI Nord, Berthold and Theo Albrecht Jr., follow close behind at €16 billion. Dieter Schwarz, owner of Lidl and Kaufland came in third, with a fortune of €11.5 billion. 47 9. Walgreen Co.( U.S.) The Walgreen is the largest drug retailing chain in the United States. As of December 11, 2013, the company operated 8,582 stores in all 50 states, the District of Columbia, Puerto Rico, and Guam. It was founded in Chicago, Illinois, in 1901. Walgreens headquarters are in the Chicago suburb of Deerfield, Illinois. 48
  51. 51. RECOMMENDATION  Big bazaar should include more of branded products its product category so as toattract the brand choosy people to come in to big bazaar.  It should make different cash counters for different customers. Cash counter andcredit card payment counter should be placed differently in order to reduce therush and save the customer’s time. This will be a kind of motivator for thecustomers of big bazaar.  The service of the sales person is needed to be improved. Personal care should betaken by the sales person for the customers so that the customers feel good.  Customer care department is needed to take proper care of customer complaintsand queries. The person sitting at the help desk of big bazaar should be able toprovide all necessary information to the customers whenever it is required.  The infrastructure is needed to be changed a bit during weekends as heavy crowdcomes in to big bazaar during those days. 32
  52. 52. CONCLUSION Big bazaar is a major shopping complex for today’s customers. It is a place wherecustomers find variety of products at a reasonable price. Big bazaar has a good reputationof itself in the market. It has positioned itself in the market as a discounted store. It holdsa huge customer base. The majority of customers belong to middle class family. Theyouth generation also likes shopping and moving around big bazaar. Volume sales alwaystake place in big bazaar. Impulse buying behavior of customers comes in to play most ofthe times in big bazaar. Different types of products starting from a baby food to pizzas all are available under oneroof. People not only visit big bazaar to do shopping but also visit for outing purpose as itprovides a very nice ambience to its customers. As people go to malls they just tend tomove around big bazaar whether it is for shopping purpose or for outing purpose. Themajor significance of big bazaar is that it providing enough parking spaces for itscustomers. Even though some customers say that they feel problem in parking theirvehicle.
  53. 53. BIBLIOGRAPHY BOOKS: ► Kotler Philip, marketing management, (Pearson education, 12th edition) ► Malhotra K. Naresh, marketing research (An applied orientation), Research design,(Prentice hall of India pvt. 5th edition) ► Berman B and Evans J.R, Retail Management (Pearson education, 10th edition) ► Louden D.L. & bitta delia consumer behavior ( tata Mc. Graw hill, 4th edition ) ► Newman A.J. and Cullen P,Retailing,Environment and operations(Vikas,1st Ed.) INTERNET WEB PAGE: www.Bigbazaar.co.in Organizedretail.co.in Retail seminar. In Literature review on Big Bazaar.com Retailing.co.in 34
  54. 54. ANNEXURE “A Study on Buying Behavior of Customers in Big Bazaar in surat” QUESTIONNAIRE: PART-1 1. Name: - 2. Age: - 3. Gender: - 4. Address: - 5. Qualification: - 6. Profession: - 7. Ph. 8. What’s your monthly income? oBelow 10,000 o20,000 – 40,000 o40,000 – 60,000 oMore than 60,000
  55. 55. Part-2 1. How frequently do you visit big bazaar? oWeekly oMonthly oQuarterly oOn unplanned basis 2. Apart from big bazaar do you intend to visit any other retail outlet in a mall? oYes oNo 2. (A). If yes then what are the other retail outlets do you intend to visit in a mall? oOutlet oFootwear outlet o Food court oEntertainment oGift corner oJewelery and watches store. 3. What is the purpose behind visiting big bazaar? oShopping oOuting oOthers
  56. 56. 4. What type of products do you mostly purchase in big bazaar? oCloths oGrocery oFood item oLeather item oElectronic item oGift item oAny other item 5. On an average how much amount of money do you spend in a visit to big bazaar? oBelow 500 o500 – 1000 o1000 – 1500 o1500 – 2000 oMore than 2000 6. Do you go with a planned list of products to be purchased from big bazaar? oYes ono osome time
  57. 57. 7. What is your mode of payment in big bazaar? o Cash payment o credit card o debit card 8. What encourages you to visit big bazaar? o Price oproduct variety oService oproduct quality 9. How is the parking space availability in big bazaar? o Less than adequate oAdequate oMore than adequate 36 10. Give the rate of following parameters of big bazaar. parameters 1 2 3 4 5 Price Service Variety Quality Shopping experience Convenience

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