Baskin Robbins ice cream

1. Mayank Arpan Mohit 12336093 12329732 12332872

4. Internal Environment Analysis

7. Global Presence http://www.baskinrobbins.com/About/International.aspx

8. Global Competitors NAME Born Available in Countries OUTLETS in World Country of Origin Baskin Robbins 1953 35 6000 Massachusetts US Haagen Dazs 1920 50 900+ Supermarkets New York, US Ben & Jerry 1978 19 800 app.+ Supermarkets Burlington, US Wall’s 1922 40 - London, UK Nestle 1994 45 - Switzerland Dairy Queen 1940 22 5900 Illinois, US Breyers 1882 25 - Philadelphia US

13. Marketing Environment Analysis

14. Industry Growth http://www.researchandmarkets.com/reportinfo.asp?report_id=53588

18. Country analysis &comparison https://www.cia.gov/library/publications/the-world-factbook/index.html Country GDP (per capita) USD$ Nearest Existing Market Storage & Distribution Industry Growth (Yearly) Population Customers Competitors (Price) Infrastructure Philippines 3300 Indonesia Average 4.6% 97.97 million Country nationals Low Low Singapore 38972 Malaysia Or Indonesia Excellent 6.9% 4.6 million Global customers High to Low Excellent Brunei 53100 Indonesia Moderate 0.4% 0.3 million Moderate Middle & Low Good

20. Tourism Sector Performance http://www.stbannualreport.com.sg/main.html

25. Implications & Control 1 . Cultural and language problems for employees and customer . We can appoint local employees and expat manager who is multilingual and knows Chinese culture. 2 . Economical consumer resist high price product. BR is a premium brand for high middle and higher income group. 3 . Brand awareness By opening Kiosks in parks ,schools and good locations etc as promotion for limited time period.

26. Thanks…