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FedEx Brand presentation
- 2. Team Members Mayank12336093 Kunal12390911 Amit12386522 Rohit12336082
- 3. History of Federal Express Founded in June 1971, by Frederick W. Smith “Federal” nationwide economics “Express” means speed. The headquarters changed from Little Rock to Memphis (http://about.fedex.designcdt.com/our_company/company_information/fedex_history)
- 4. Timeline of Federal Express 1973 14 cargo aircrafts delivered 186 packages in 25 U.S cities 1977 Congress passes Public Law 95-163 (http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)
- 6. Timeline of Federal Express 1994 www.fedex.com 1998 Acquires Caliber System Inc. and creates FDX Corporation. (http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)
- 7. Timeline of Federal Express 2000 FDX corporation renamed FedEx Corporation
- 9. URL - www.fedex.com
- 10. Logo -
- 11. Color - Purple
- 16. Achievements
- 17. Logo Transformation 1974 1978 1994 2000
- 19. Company Tie-ups hp Amazon.com IBM Alcon movie distribution *(Warner brothers)
- 20. BrandAwareness
- 21. BrandAwareness
- 23. In their facility - Solar powered hub
- 24. Recyclable material for packaging
- 25. Delivering Care - disaster American Red Cross Heart to Heart International ORBIS International FedEx Cares Week
- 26. Consumer Perception Convenience Reliable brand Trust worthy Safety Customer friendly
- 27. CBBE Pyramid Commitment to Delivery Trust & Loyalty Associations Responsibilities Resonance Judgments Feelings Imagery Salience Salience
- 28. Nowhere to everywhere First Mover Advantage Consistency Advertising campaigns Associations CSR Quality Standards Price Brand Extension “Just FedEx it”
- 30. You Thank
Editor's Notes
- fedex.com-Over 20 million visitors 5.5 million package tracking requests
- re-certification assessment during the recent 16-day UPS strike when FedEx employees handled more than 9.5 million additional packages.Diagram of brands, plane landing 20 mins
- Add more awards …
- Thank you rohit.
- Corporation has created an excellent awareness of the brand. They started advertising on their vehicles. Then massive ad campaigns for premium sports like football, basketball, Racing, golf, tennis. They have been one of the main sponsors in this.
- Brand have also focused a lot on social responsibility. Like they have tie-ups with dozens of non proitable organizations. Also company is taking many steps to help different communities in times of calamities. The brand have also realized the issues of sustainability and have taken many steps to overcome the problems of future. Like --- . Blablabla .. 100% of envelop & 60% of boxes activly involved iin charity
- Companies, society, staff, and consumer feels proud to get associated to a good brand. Always tried the best and completed responsibilities.
- Verb - “Just fedex it”