The new face of distribution, monetization and eco-systems of content.

1. /////Building It Together/////

2. ////Transmedia SF and I////
Maya Zuckerman:
Co-Founder Transmedia SF
Mythaphi Executive producer
@maya_z00
@transmediasf
• Entrepreneur, transmedia producer and emerging technology
aficionado.
• Past: Visual Effects for Film and Games - including “Prince of Persia",
"Ghostbusters" and “Star-Trek online” for companies such as Ubisoft,
EA, Vivendi, Sega and Activision.
• Executive Producer for “Mythaphi” - [mith-uh-fi] is an interactive
experience, open source archive, and transmedia platform for social
entertainment.
• Transmedia Producer for upcoming 6 social aware iDocs.

3. Transmedia is about the Story
The Audience and the Tools
The medium
and the message

4. ////Why Transmedia?////

5. ////We create Storyworlds////

8. Multiscreen Goes Mainstream
Source: The New Multi Screen World – Understanding Cross Platform Consumer Behavior, Aug 2012

9. ////10 cultural Trends shaping entertainment*////
1. COLLECTIVE CURATION
2. IMMERSIVE, LAYERED ENTERTAINMENT
3. PRESS PLAY
4. FEAST FOR YOUR EYES
5. REAL DEAL
6. UNPLUGGED/PLUGGED IN
7. SNACKING AND BINGEING
8. SOCIAL ENTERTAINMENT
9. LOCAL TALENT
10. NEW BUSINESS AND UGC
*
From: Mindshare. The global media network

10. ////How to help you connect with your
audience - and help your bottom line////
•
•
•
•
•
Telling the story on different formats to create and engage the audience .
Cross platform Encouraged, Not Required
◦ Give the possibility for the audience to consume the content as they want
◦ ENCOURAGE: the viewer who wants to “lean in,” click around, explore,
and interact.
Interaction enhances the experience:
◦ Let the audience interact with the characters
◦ Expanded content reveals more storylines
◦ See the bigger story through different characters’ POV.
Monetize each format - if they like you - they will pay
Raise your ARPU (Average revenue per user) - everything is for sale

13. Mythaphi [mith-uh-fi] is an interactive experience, open source
archive, and transmedia platform for social entertainment.

14. • MYTHAPHI addresses the growing demand for the CREATION,
CONSUMPTION, INTERACTION AND DISTRIBUTION OF alternative
media
• The Mythaphi platform…
•Empowers independent media producers and artists
•Provides immediate access to a large built-in audience
•Engages the audience with constant stream of content from
highly recognized curators
•provides direct community interaction with the Mythaphi team,
collaborators, curators, and special guests

15. Audience
• Global Conscious Consumer - 43% of the untapped
global market
(based on Neilsen “consumers who care” report)
• 1 in 4 Americans is part of this group - close to 41
Million people.
• A persona analysis of 11 archetypes which we are
developing for

16. Business Model
• Freemium and Subscription model
• PPV for original content, independents
content and curator’s content
• Ancillary product sales - creating a
market place for products beyond the
content

18. ////How to connect?////
maya@transmediasf.org
Shameless marketing:
Robots, Wearables and Design Driven Products:
Connecting to Your Audience
This Monday:
https://userdesigntm.eventbrite.com
Entertainment CEO's Predict 2014
Jan 27
https://ceopredict2014.eventbrite.com
Use gfv for discount code