2. Agenda
• When developing a WiFi offload strategy, what are
the necessary components?
• How much WiFi is out there?
3. Why Offload?
Retain control? Increase network capacity?
Reduce churn? Give customers the best
network?
Get visibility? Improve performance?
Seamless connectivity?
Improve network reach? Postpone capital
investments?
Improve network
coverage? Give Customer extra benefits?
5. What to Offload?
• Typically we see up to 45% of data is already
offloaded by ‘casual offload’ at home, work and
public WiFi
• Difficult to assess how much can be offloaded as you
can’t count what would have never been on cellular
Home WiFi
20%
Cellular Work WiFi
Network 20%
55%
Public WiFi
5%
5
6. Where to Offload To?
Home/Work
Known SSID
CarrierWiFi Unknown SSID Partner WiFi
Public WiFi (Portal)
Intentional
Click through
Unintentional
Pre-register free
Pre-register paid
Open WiFi (No Portal)
7. Where to Offload To?
Public WiFi
Open WiFi
Partner WiFi
CarrierWiFi
Home/Work
1k 10k 100k 1M 10M 100M
Number of Access Points
9. CONTEXT
Explosion of mobile data traffic : x10 from 2011 to 2016
To ensure a good user experience, mobile operators are
obliged to invest strongly in their network.
10. CUSTOMERS’ EXPECTATIONS
Fair Use
LTE Wi-Fi
3G
What do
2G DSL
Fiber
customers
hear ? 4G HSPA
GSM Bandwith
What do
customers
Easy to Low
want? use cost
11. Conclusion
A successful WiFi offload
strategy can only be achieved
by deploying a successful WiFi
management solution
12. References
• “Devicescape – The WiFi Offload
Company””, Paul Dansey, WiFi World
Summit, Sept. 2012, Barcelona
13. Contact
Dr. Mazlan Abbas
@mazlan_abbas
Email: mazlan.abbas@mimos.my