SlideShare a Scribd company logo
1 of 13
Download to read offline
Why WiFi Offload?
     Dr. Mazlan Abbas
      MIMOS Berhad
Agenda
• When developing a WiFi offload strategy, what are
  the necessary components?
• How much WiFi is out there?
Why Offload?

 Retain control?                Increase network capacity?

           Reduce churn?             Give customers the best
                                            network?

Get visibility?        Improve performance?
                                           Seamless connectivity?
       Improve network reach?          Postpone capital
                                        investments?
     Improve network
        coverage?                 Give Customer extra benefits?
So Lets Offload!


            What?
            Where?
            How?
What to Offload?
• Typically we see up to 45% of data is already
  offloaded by ‘casual offload’ at home, work and
  public WiFi
• Difficult to assess how much can be offloaded as you
  can’t count what would have never been on cellular
                         Home WiFi
                           20%


       Cellular                         Work WiFi
       Network                            20%
        55%
                                     Public WiFi
                                        5%

                                                         5
Where to Offload To?

                                         Home/Work



                                                     Known SSID

     CarrierWiFi                                     Unknown SSID                 Partner WiFi


                                                                                      Public WiFi (Portal)

                         Intentional
                                                                  Click through
                         Unintentional
                                                             Pre-register free

                                                             Pre-register paid
 Open WiFi (No Portal)
Where to Offload To?
                                                     Public WiFi




                                         Open WiFi
                     Partner WiFi
      CarrierWiFi
                                                                   Home/Work




 1k       10k        100k           1M               10M              100M
                    Number of Access Points
How to Offload - Necessary
Components of WiFi Offload
CONTEXT
   Explosion of mobile data traffic : x10 from 2011 to 2016




To ensure a good user experience, mobile operators are
        obliged to invest strongly in their network.
CUSTOMERS’ EXPECTATIONS
             Fair Use
                         LTE        Wi-Fi
                 3G
What do
                               2G     DSL
                                                Fiber
customers
hear ?         4G       HSPA
                               GSM          Bandwith




What do
customers
                Easy to                Low
want?             use                  cost
Conclusion


          A successful WiFi offload
       strategy can only be achieved
       by deploying a successful WiFi
           management solution
References
• “Devicescape – The WiFi Offload
  Company””, Paul Dansey, WiFi World
  Summit, Sept. 2012, Barcelona
Contact

     Dr. Mazlan Abbas




      @mazlan_abbas



Email: mazlan.abbas@mimos.my

More Related Content

What's hot

Taking Wi-Fi Beyond Offload
Taking Wi-Fi Beyond OffloadTaking Wi-Fi Beyond Offload
Taking Wi-Fi Beyond OffloadVideoBeet.TV
 
P1 WiMAX Frontlines
P1 WiMAX FrontlinesP1 WiMAX Frontlines
P1 WiMAX FrontlinesGreen Packet
 
Next Decade for WiMAX - WiMAX 2.0
Next Decade for WiMAX - WiMAX 2.0Next Decade for WiMAX - WiMAX 2.0
Next Decade for WiMAX - WiMAX 2.0Green Packet
 
Alepo 5 Emerging Innovations Carrier-WiFi
Alepo 5 Emerging Innovations Carrier-WiFiAlepo 5 Emerging Innovations Carrier-WiFi
Alepo 5 Emerging Innovations Carrier-WiFiPeerasak C.
 
WiTech Wi-Fi cloud - managed services forum 2011 - lisbon
WiTech Wi-Fi cloud - managed services forum 2011 - lisbon WiTech Wi-Fi cloud - managed services forum 2011 - lisbon
WiTech Wi-Fi cloud - managed services forum 2011 - lisbon Claudio Adriani
 
New Ways to Generate Revenues from Public Wi-Fi
New Ways to Generate Revenues from Public Wi-FiNew Ways to Generate Revenues from Public Wi-Fi
New Ways to Generate Revenues from Public Wi-FiWi-FiThreeSixZero
 
Wi-Fi's Role in the internet of people, places, and things
Wi-Fi's Role in the internet of people, places, and thingsWi-Fi's Role in the internet of people, places, and things
Wi-Fi's Role in the internet of people, places, and thingsTaren Patterson
 
Deploying Access for 3G and 4G Mobile Networks
Deploying Access for 3G and 4G Mobile NetworksDeploying Access for 3G and 4G Mobile Networks
Deploying Access for 3G and 4G Mobile NetworksCisco Canada
 
Er Wi Fi Integration Ericsson Info Tech Middle East
Er Wi Fi Integration Ericsson Info Tech Middle EastEr Wi Fi Integration Ericsson Info Tech Middle East
Er Wi Fi Integration Ericsson Info Tech Middle EastAli Shoaee
 
Cellular Services over WiFi
Cellular Services over WiFiCellular Services over WiFi
Cellular Services over WiFi3G4G
 
Presentation cisco mobile internet
Presentation   cisco mobile internetPresentation   cisco mobile internet
Presentation cisco mobile internetxKinAnx
 
SmallCell Analyst Forecast Shootout
SmallCell Analyst Forecast ShootoutSmallCell Analyst Forecast Shootout
SmallCell Analyst Forecast ShootoutDavid Chambers
 
WiFi Offload Strategy for Telcos-Operators
WiFi Offload Strategy for Telcos-OperatorsWiFi Offload Strategy for Telcos-Operators
WiFi Offload Strategy for Telcos-OperatorsGreen Packet
 
iPass presentation at RCR Wireless - December 6, 2011
iPass presentation at RCR Wireless - December 6, 2011iPass presentation at RCR Wireless - December 6, 2011
iPass presentation at RCR Wireless - December 6, 2011John Gallagher
 
Managing Data Offloading Securely Over WLan Access Networks With I-WLan
Managing Data Offloading Securely Over WLan Access Networks With I-WLanManaging Data Offloading Securely Over WLan Access Networks With I-WLan
Managing Data Offloading Securely Over WLan Access Networks With I-WLanGreen Packet
 
WiMAX | Successes & Failures
WiMAX | Successes & FailuresWiMAX | Successes & Failures
WiMAX | Successes & FailuresUmmaarraa Raa
 

What's hot (19)

Taking Wi-Fi Beyond Offload
Taking Wi-Fi Beyond OffloadTaking Wi-Fi Beyond Offload
Taking Wi-Fi Beyond Offload
 
P1 WiMAX Frontlines
P1 WiMAX FrontlinesP1 WiMAX Frontlines
P1 WiMAX Frontlines
 
Next Decade for WiMAX - WiMAX 2.0
Next Decade for WiMAX - WiMAX 2.0Next Decade for WiMAX - WiMAX 2.0
Next Decade for WiMAX - WiMAX 2.0
 
Alepo 5 Emerging Innovations Carrier-WiFi
Alepo 5 Emerging Innovations Carrier-WiFiAlepo 5 Emerging Innovations Carrier-WiFi
Alepo 5 Emerging Innovations Carrier-WiFi
 
WiFi data offloading whitepaper
WiFi data offloading whitepaperWiFi data offloading whitepaper
WiFi data offloading whitepaper
 
Juniper sa-sslvpn
Juniper sa-sslvpnJuniper sa-sslvpn
Juniper sa-sslvpn
 
WiTech Wi-Fi cloud - managed services forum 2011 - lisbon
WiTech Wi-Fi cloud - managed services forum 2011 - lisbon WiTech Wi-Fi cloud - managed services forum 2011 - lisbon
WiTech Wi-Fi cloud - managed services forum 2011 - lisbon
 
New Ways to Generate Revenues from Public Wi-Fi
New Ways to Generate Revenues from Public Wi-FiNew Ways to Generate Revenues from Public Wi-Fi
New Ways to Generate Revenues from Public Wi-Fi
 
Wi-Fi's Role in the internet of people, places, and things
Wi-Fi's Role in the internet of people, places, and thingsWi-Fi's Role in the internet of people, places, and things
Wi-Fi's Role in the internet of people, places, and things
 
Deploying Access for 3G and 4G Mobile Networks
Deploying Access for 3G and 4G Mobile NetworksDeploying Access for 3G and 4G Mobile Networks
Deploying Access for 3G and 4G Mobile Networks
 
Er Wi Fi Integration Ericsson Info Tech Middle East
Er Wi Fi Integration Ericsson Info Tech Middle EastEr Wi Fi Integration Ericsson Info Tech Middle East
Er Wi Fi Integration Ericsson Info Tech Middle East
 
Cellular Services over WiFi
Cellular Services over WiFiCellular Services over WiFi
Cellular Services over WiFi
 
Presentation cisco mobile internet
Presentation   cisco mobile internetPresentation   cisco mobile internet
Presentation cisco mobile internet
 
SmallCell Analyst Forecast Shootout
SmallCell Analyst Forecast ShootoutSmallCell Analyst Forecast Shootout
SmallCell Analyst Forecast Shootout
 
WiFi Offload Strategy for Telcos-Operators
WiFi Offload Strategy for Telcos-OperatorsWiFi Offload Strategy for Telcos-Operators
WiFi Offload Strategy for Telcos-Operators
 
SP Wi-Fi Monetization Thought Leadership
SP Wi-Fi Monetization Thought LeadershipSP Wi-Fi Monetization Thought Leadership
SP Wi-Fi Monetization Thought Leadership
 
iPass presentation at RCR Wireless - December 6, 2011
iPass presentation at RCR Wireless - December 6, 2011iPass presentation at RCR Wireless - December 6, 2011
iPass presentation at RCR Wireless - December 6, 2011
 
Managing Data Offloading Securely Over WLan Access Networks With I-WLan
Managing Data Offloading Securely Over WLan Access Networks With I-WLanManaging Data Offloading Securely Over WLan Access Networks With I-WLan
Managing Data Offloading Securely Over WLan Access Networks With I-WLan
 
WiMAX | Successes & Failures
WiMAX | Successes & FailuresWiMAX | Successes & Failures
WiMAX | Successes & Failures
 

Viewers also liked

Understanding Wi-Fi offload
Understanding Wi-Fi offloadUnderstanding Wi-Fi offload
Understanding Wi-Fi offloadKenan Masic
 
Mobile Data Offloading
Mobile Data OffloadingMobile Data Offloading
Mobile Data OffloadingFernando Manso
 
Broadband paradox and mobile cloud
Broadband paradox and mobile cloudBroadband paradox and mobile cloud
Broadband paradox and mobile cloudDr.Joko Suryana
 
Coexistense of wifi and lifi toward 5 g
Coexistense of wifi and lifi toward 5 gCoexistense of wifi and lifi toward 5 g
Coexistense of wifi and lifi toward 5 gMadhan V
 
S wifi presentation
S wifi presentationS wifi presentation
S wifi presentationBella phạm
 
coexistence of wifi and lifi
coexistence of wifi and lificoexistence of wifi and lifi
coexistence of wifi and lifiAvishek Jha
 
Business Case for Providing Public WiFi
Business Case for Providing Public WiFiBusiness Case for Providing Public WiFi
Business Case for Providing Public WiFiChad Williams
 
New Ways to Generate Revenues from Public Wi-Fi
New Ways to Generate Revenues from Public Wi-FiNew Ways to Generate Revenues from Public Wi-Fi
New Ways to Generate Revenues from Public Wi-FiWi-Fi 360
 
WiFi: Current And Future Opportunities
WiFi: Current And Future Opportunities WiFi: Current And Future Opportunities
WiFi: Current And Future Opportunities Peter Jarich
 
Driving the Gigabit LTE Evolution
Driving the Gigabit LTE EvolutionDriving the Gigabit LTE Evolution
Driving the Gigabit LTE EvolutionQualcomm Research
 
Indonesia Digital Habits Study
Indonesia Digital Habits StudyIndonesia Digital Habits Study
Indonesia Digital Habits StudyIyan Muhsinin
 
Indonesia social media trend 2016 jakpat
Indonesia social media trend 2016 jakpatIndonesia social media trend 2016 jakpat
Indonesia social media trend 2016 jakpatJAKPATAPP
 
The essential role of Gigabit LTE and LTE Advanced Pro in the 5G World
The essential role of Gigabit LTE and LTE Advanced Pro in the 5G WorldThe essential role of Gigabit LTE and LTE Advanced Pro in the 5G World
The essential role of Gigabit LTE and LTE Advanced Pro in the 5G WorldQualcomm Research
 
Hotspot 2.0 - Concept and Challenges
Hotspot 2.0 - Concept and ChallengesHotspot 2.0 - Concept and Challenges
Hotspot 2.0 - Concept and ChallengesDr. Mazlan Abbas
 

Viewers also liked (20)

Understanding Wi-Fi offload
Understanding Wi-Fi offloadUnderstanding Wi-Fi offload
Understanding Wi-Fi offload
 
Mobile data offloading
Mobile data offloadingMobile data offloading
Mobile data offloading
 
Mobile Data Offloading
Mobile Data OffloadingMobile Data Offloading
Mobile Data Offloading
 
3g WiFi Offloading
3g WiFi Offloading3g WiFi Offloading
3g WiFi Offloading
 
Broadband paradox and mobile cloud
Broadband paradox and mobile cloudBroadband paradox and mobile cloud
Broadband paradox and mobile cloud
 
5G The Big Game Changer ?
5G The Big Game Changer ?5G The Big Game Changer ?
5G The Big Game Changer ?
 
Coexistense of wifi and lifi toward 5 g
Coexistense of wifi and lifi toward 5 gCoexistense of wifi and lifi toward 5 g
Coexistense of wifi and lifi toward 5 g
 
S wifi presentation
S wifi presentationS wifi presentation
S wifi presentation
 
coexistence of wifi and lifi
coexistence of wifi and lificoexistence of wifi and lifi
coexistence of wifi and lifi
 
Business Case for Providing Public WiFi
Business Case for Providing Public WiFiBusiness Case for Providing Public WiFi
Business Case for Providing Public WiFi
 
New Ways to Generate Revenues from Public Wi-Fi
New Ways to Generate Revenues from Public Wi-FiNew Ways to Generate Revenues from Public Wi-Fi
New Ways to Generate Revenues from Public Wi-Fi
 
Monetizing WiFi
Monetizing WiFiMonetizing WiFi
Monetizing WiFi
 
WiFi: Current And Future Opportunities
WiFi: Current And Future Opportunities WiFi: Current And Future Opportunities
WiFi: Current And Future Opportunities
 
5G Shared Spectrum
5G Shared Spectrum5G Shared Spectrum
5G Shared Spectrum
 
Driving the Gigabit LTE Evolution
Driving the Gigabit LTE EvolutionDriving the Gigabit LTE Evolution
Driving the Gigabit LTE Evolution
 
Indonesia Digital Habits Study
Indonesia Digital Habits StudyIndonesia Digital Habits Study
Indonesia Digital Habits Study
 
5G PPT
5G PPT5G PPT
5G PPT
 
Indonesia social media trend 2016 jakpat
Indonesia social media trend 2016 jakpatIndonesia social media trend 2016 jakpat
Indonesia social media trend 2016 jakpat
 
The essential role of Gigabit LTE and LTE Advanced Pro in the 5G World
The essential role of Gigabit LTE and LTE Advanced Pro in the 5G WorldThe essential role of Gigabit LTE and LTE Advanced Pro in the 5G World
The essential role of Gigabit LTE and LTE Advanced Pro in the 5G World
 
Hotspot 2.0 - Concept and Challenges
Hotspot 2.0 - Concept and ChallengesHotspot 2.0 - Concept and Challenges
Hotspot 2.0 - Concept and Challenges
 

Similar to Why WiFI Offload?

Waffle @ Startup Asia - Minku Lee
Waffle @ Startup Asia - Minku LeeWaffle @ Startup Asia - Minku Lee
Waffle @ Startup Asia - Minku LeeMinku Lee
 
Value-added Wi-Fi Services
Value-added Wi-Fi ServicesValue-added Wi-Fi Services
Value-added Wi-Fi ServicesiPass
 
Business and Deployment Issues for Carrier WiFi
Business and Deployment Issues for Carrier WiFiBusiness and Deployment Issues for Carrier WiFi
Business and Deployment Issues for Carrier WiFiWi-Fi 360
 
Market Update For Enterprise
Market Update For EnterpriseMarket Update For Enterprise
Market Update For EnterpriseChuck Adams
 
ZapFi Brochure Q2 2016
ZapFi Brochure Q2 2016ZapFi Brochure Q2 2016
ZapFi Brochure Q2 2016Gery Pollet
 
Wi-Fi for a Connected World Towards Next Generation Networks
Wi-Fi for a Connected World Towards Next Generation NetworksWi-Fi for a Connected World Towards Next Generation Networks
Wi-Fi for a Connected World Towards Next Generation NetworksGreen Packet
 
The Impact of 5th Generation WiFi (802.11ac)
The Impact of 5th Generation WiFi (802.11ac)The Impact of 5th Generation WiFi (802.11ac)
The Impact of 5th Generation WiFi (802.11ac)Dr. Mazlan Abbas
 
Wifi offload-through-eap-authentication
Wifi offload-through-eap-authenticationWifi offload-through-eap-authentication
Wifi offload-through-eap-authenticationJustus @GreenPacket
 
Data offload survival guide, a phased approach – simple offload for phase 1
Data offload survival guide, a phased approach – simple offload for phase 1Data offload survival guide, a phased approach – simple offload for phase 1
Data offload survival guide, a phased approach – simple offload for phase 1Green Packet
 
Data offload survival guide, a phased approach – simple offload for phase 1
Data offload survival guide, a phased approach – simple offload for phase 1Data offload survival guide, a phased approach – simple offload for phase 1
Data offload survival guide, a phased approach – simple offload for phase 1Justus @GreenPacket
 
Bluetooth And Wi Fi Networks
Bluetooth And Wi Fi NetworksBluetooth And Wi Fi Networks
Bluetooth And Wi Fi NetworksMichelle Benedict
 
Zigbee wireless control made easy
Zigbee wireless control made easyZigbee wireless control made easy
Zigbee wireless control made easyrajrayala
 
Green packet-wimax-modem-case studies-2012
Green packet-wimax-modem-case studies-2012Green packet-wimax-modem-case studies-2012
Green packet-wimax-modem-case studies-2012wimax-modem-cpe
 
WiFi by Clearwave Solutions
WiFi by Clearwave SolutionsWiFi by Clearwave Solutions
WiFi by Clearwave SolutionsJeff Keeme
 
Michael Zirngibl's Presentation at Emerging Communication Conference & Awards...
Michael Zirngibl's Presentation at Emerging Communication Conference & Awards...Michael Zirngibl's Presentation at Emerging Communication Conference & Awards...
Michael Zirngibl's Presentation at Emerging Communication Conference & Awards...eCommConf
 
Wi-Fi�: Next Generation WLANs for Next-Generation Applications
Wi-Fi�: Next Generation WLANs for Next-Generation ApplicationsWi-Fi�: Next Generation WLANs for Next-Generation Applications
Wi-Fi�: Next Generation WLANs for Next-Generation Applicationsdigitallibrary
 

Similar to Why WiFI Offload? (20)

Waffle @ Startup Asia - Minku Lee
Waffle @ Startup Asia - Minku LeeWaffle @ Startup Asia - Minku Lee
Waffle @ Startup Asia - Minku Lee
 
Value-added Wi-Fi Services
Value-added Wi-Fi ServicesValue-added Wi-Fi Services
Value-added Wi-Fi Services
 
Driving WiFi Innovations
Driving WiFi InnovationsDriving WiFi Innovations
Driving WiFi Innovations
 
Business and Deployment Issues for Carrier WiFi
Business and Deployment Issues for Carrier WiFiBusiness and Deployment Issues for Carrier WiFi
Business and Deployment Issues for Carrier WiFi
 
wi-fi.pptx
wi-fi.pptxwi-fi.pptx
wi-fi.pptx
 
Market Update For Enterprise
Market Update For EnterpriseMarket Update For Enterprise
Market Update For Enterprise
 
ZapFi Brochure Q2 2016
ZapFi Brochure Q2 2016ZapFi Brochure Q2 2016
ZapFi Brochure Q2 2016
 
Wi-Fi for a Connected World Towards Next Generation Networks
Wi-Fi for a Connected World Towards Next Generation NetworksWi-Fi for a Connected World Towards Next Generation Networks
Wi-Fi for a Connected World Towards Next Generation Networks
 
The Impact of 5th Generation WiFi (802.11ac)
The Impact of 5th Generation WiFi (802.11ac)The Impact of 5th Generation WiFi (802.11ac)
The Impact of 5th Generation WiFi (802.11ac)
 
Wifi offload-through-eap-authentication
Wifi offload-through-eap-authenticationWifi offload-through-eap-authentication
Wifi offload-through-eap-authentication
 
Data offload survival guide, a phased approach – simple offload for phase 1
Data offload survival guide, a phased approach – simple offload for phase 1Data offload survival guide, a phased approach – simple offload for phase 1
Data offload survival guide, a phased approach – simple offload for phase 1
 
Data offload survival guide, a phased approach – simple offload for phase 1
Data offload survival guide, a phased approach – simple offload for phase 1Data offload survival guide, a phased approach – simple offload for phase 1
Data offload survival guide, a phased approach – simple offload for phase 1
 
Bluetooth And Wi Fi Networks
Bluetooth And Wi Fi NetworksBluetooth And Wi Fi Networks
Bluetooth And Wi Fi Networks
 
What are Wi-Fi networks.docx
What are Wi-Fi networks.docxWhat are Wi-Fi networks.docx
What are Wi-Fi networks.docx
 
Zigbee wireless control made easy
Zigbee wireless control made easyZigbee wireless control made easy
Zigbee wireless control made easy
 
Green packet-wimax-modem-case studies-2012
Green packet-wimax-modem-case studies-2012Green packet-wimax-modem-case studies-2012
Green packet-wimax-modem-case studies-2012
 
WiFi by Clearwave Solutions
WiFi by Clearwave SolutionsWiFi by Clearwave Solutions
WiFi by Clearwave Solutions
 
Michael Zirngibl's Presentation at Emerging Communication Conference & Awards...
Michael Zirngibl's Presentation at Emerging Communication Conference & Awards...Michael Zirngibl's Presentation at Emerging Communication Conference & Awards...
Michael Zirngibl's Presentation at Emerging Communication Conference & Awards...
 
What affects wi fi speed
What affects wi fi speedWhat affects wi fi speed
What affects wi fi speed
 
Wi-Fi�: Next Generation WLANs for Next-Generation Applications
Wi-Fi�: Next Generation WLANs for Next-Generation ApplicationsWi-Fi�: Next Generation WLANs for Next-Generation Applications
Wi-Fi�: Next Generation WLANs for Next-Generation Applications
 

More from Dr. Mazlan Abbas

Smart City IoT Platforms - Benefits and Challenges
Smart City IoT Platforms - Benefits and ChallengesSmart City IoT Platforms - Benefits and Challenges
Smart City IoT Platforms - Benefits and ChallengesDr. Mazlan Abbas
 
Develop IoT Project Using IoT Platform in the Era IR 4.0
Develop IoT Project Using IoT Platform in the Era IR 4.0Develop IoT Project Using IoT Platform in the Era IR 4.0
Develop IoT Project Using IoT Platform in the Era IR 4.0Dr. Mazlan Abbas
 
IoT Analytics from Data to Decision Making - Trends & Challenges
IoT Analytics from Data to Decision Making - Trends & ChallengesIoT Analytics from Data to Decision Making - Trends & Challenges
IoT Analytics from Data to Decision Making - Trends & ChallengesDr. Mazlan Abbas
 
Transforming into Industry 4.0 Manufacturing
Transforming into Industry 4.0 ManufacturingTransforming into Industry 4.0 Manufacturing
Transforming into Industry 4.0 ManufacturingDr. Mazlan Abbas
 
Learn, Teach, Build and Deploy IoT
Learn, Teach, Build and Deploy IoTLearn, Teach, Build and Deploy IoT
Learn, Teach, Build and Deploy IoTDr. Mazlan Abbas
 
IoT Innovation in Education
IoT Innovation in EducationIoT Innovation in Education
IoT Innovation in EducationDr. Mazlan Abbas
 
How to Build Your Career in IoT and IR 4.0
How to Build Your Career in IoT and IR 4.0How to Build Your Career in IoT and IR 4.0
How to Build Your Career in IoT and IR 4.0Dr. Mazlan Abbas
 
Learn How-To Build Your IoT Project
Learn How-To Build Your IoT ProjectLearn How-To Build Your IoT Project
Learn How-To Build Your IoT ProjectDr. Mazlan Abbas
 
Issues and Challenges of Deploying Smart City IoT Platform
Issues and Challenges of Deploying Smart City IoT Platform Issues and Challenges of Deploying Smart City IoT Platform
Issues and Challenges of Deploying Smart City IoT Platform Dr. Mazlan Abbas
 
Building a Sustainable Citizen-Centric Smart City Approach
Building a Sustainable Citizen-Centric Smart City ApproachBuilding a Sustainable Citizen-Centric Smart City Approach
Building a Sustainable Citizen-Centric Smart City ApproachDr. Mazlan Abbas
 
Guide in Building Smart Cities By Profiling Them
Guide in Building Smart Cities By Profiling ThemGuide in Building Smart Cities By Profiling Them
Guide in Building Smart Cities By Profiling ThemDr. Mazlan Abbas
 
Internet of Things Workshop
Internet of Things WorkshopInternet of Things Workshop
Internet of Things WorkshopDr. Mazlan Abbas
 
Internet of Things Workshop
Internet of Things WorkshopInternet of Things Workshop
Internet of Things WorkshopDr. Mazlan Abbas
 
Building Smart Cities Through the Eyes of Citizens
Building Smart Cities Through the Eyes of CitizensBuilding Smart Cities Through the Eyes of Citizens
Building Smart Cities Through the Eyes of CitizensDr. Mazlan Abbas
 
Revolutionising FM Services thru IOT
Revolutionising FM Services thru IOTRevolutionising FM Services thru IOT
Revolutionising FM Services thru IOTDr. Mazlan Abbas
 
Developing Interconnectedness of Citizens
Developing Interconnectedness of CitizensDeveloping Interconnectedness of Citizens
Developing Interconnectedness of CitizensDr. Mazlan Abbas
 
The Road to Smart Cities and Connected citizens – Are we there yet - Barriers...
The Road to Smart Cities and Connected citizens – Are we there yet - Barriers...The Road to Smart Cities and Connected citizens – Are we there yet - Barriers...
The Road to Smart Cities and Connected citizens – Are we there yet - Barriers...Dr. Mazlan Abbas
 
New Talents for New IoT Ecosystems in Malaysia
New Talents for New IoT Ecosystems in MalaysiaNew Talents for New IoT Ecosystems in Malaysia
New Talents for New IoT Ecosystems in MalaysiaDr. Mazlan Abbas
 
Internet of Things for Fintech
Internet of Things for FintechInternet of Things for Fintech
Internet of Things for FintechDr. Mazlan Abbas
 

More from Dr. Mazlan Abbas (20)

Smart City IoT Platforms - Benefits and Challenges
Smart City IoT Platforms - Benefits and ChallengesSmart City IoT Platforms - Benefits and Challenges
Smart City IoT Platforms - Benefits and Challenges
 
Develop IoT Project Using IoT Platform in the Era IR 4.0
Develop IoT Project Using IoT Platform in the Era IR 4.0Develop IoT Project Using IoT Platform in the Era IR 4.0
Develop IoT Project Using IoT Platform in the Era IR 4.0
 
IoT Analytics from Data to Decision Making - Trends & Challenges
IoT Analytics from Data to Decision Making - Trends & ChallengesIoT Analytics from Data to Decision Making - Trends & Challenges
IoT Analytics from Data to Decision Making - Trends & Challenges
 
Transforming into Industry 4.0 Manufacturing
Transforming into Industry 4.0 ManufacturingTransforming into Industry 4.0 Manufacturing
Transforming into Industry 4.0 Manufacturing
 
Learn, Teach, Build and Deploy IoT
Learn, Teach, Build and Deploy IoTLearn, Teach, Build and Deploy IoT
Learn, Teach, Build and Deploy IoT
 
IoT Innovation in Education
IoT Innovation in EducationIoT Innovation in Education
IoT Innovation in Education
 
How to Build Your Career in IoT and IR 4.0
How to Build Your Career in IoT and IR 4.0How to Build Your Career in IoT and IR 4.0
How to Build Your Career in IoT and IR 4.0
 
Learn How-To Build Your IoT Project
Learn How-To Build Your IoT ProjectLearn How-To Build Your IoT Project
Learn How-To Build Your IoT Project
 
Issues and Challenges of Deploying Smart City IoT Platform
Issues and Challenges of Deploying Smart City IoT Platform Issues and Challenges of Deploying Smart City IoT Platform
Issues and Challenges of Deploying Smart City IoT Platform
 
Building a Sustainable Citizen-Centric Smart City Approach
Building a Sustainable Citizen-Centric Smart City ApproachBuilding a Sustainable Citizen-Centric Smart City Approach
Building a Sustainable Citizen-Centric Smart City Approach
 
Guide in Building Smart Cities By Profiling Them
Guide in Building Smart Cities By Profiling ThemGuide in Building Smart Cities By Profiling Them
Guide in Building Smart Cities By Profiling Them
 
Internet of Things Workshop
Internet of Things WorkshopInternet of Things Workshop
Internet of Things Workshop
 
Internet of Things Workshop
Internet of Things WorkshopInternet of Things Workshop
Internet of Things Workshop
 
Building Smart Cities Through the Eyes of Citizens
Building Smart Cities Through the Eyes of CitizensBuilding Smart Cities Through the Eyes of Citizens
Building Smart Cities Through the Eyes of Citizens
 
Revolutionising FM Services thru IOT
Revolutionising FM Services thru IOTRevolutionising FM Services thru IOT
Revolutionising FM Services thru IOT
 
Developing Interconnectedness of Citizens
Developing Interconnectedness of CitizensDeveloping Interconnectedness of Citizens
Developing Interconnectedness of Citizens
 
The Road to Smart Cities and Connected citizens – Are we there yet - Barriers...
The Road to Smart Cities and Connected citizens – Are we there yet - Barriers...The Road to Smart Cities and Connected citizens – Are we there yet - Barriers...
The Road to Smart Cities and Connected citizens – Are we there yet - Barriers...
 
New Talents for New IoT Ecosystems in Malaysia
New Talents for New IoT Ecosystems in MalaysiaNew Talents for New IoT Ecosystems in Malaysia
New Talents for New IoT Ecosystems in Malaysia
 
IoT and 4IR
IoT and 4IRIoT and 4IR
IoT and 4IR
 
Internet of Things for Fintech
Internet of Things for FintechInternet of Things for Fintech
Internet of Things for Fintech
 

Why WiFI Offload?

  • 1. Why WiFi Offload? Dr. Mazlan Abbas MIMOS Berhad
  • 2. Agenda • When developing a WiFi offload strategy, what are the necessary components? • How much WiFi is out there?
  • 3. Why Offload? Retain control? Increase network capacity? Reduce churn? Give customers the best network? Get visibility? Improve performance? Seamless connectivity? Improve network reach? Postpone capital investments? Improve network coverage? Give Customer extra benefits?
  • 4. So Lets Offload! What? Where? How?
  • 5. What to Offload? • Typically we see up to 45% of data is already offloaded by ‘casual offload’ at home, work and public WiFi • Difficult to assess how much can be offloaded as you can’t count what would have never been on cellular Home WiFi 20% Cellular Work WiFi Network 20% 55% Public WiFi 5% 5
  • 6. Where to Offload To? Home/Work Known SSID CarrierWiFi Unknown SSID Partner WiFi Public WiFi (Portal) Intentional Click through Unintentional Pre-register free Pre-register paid Open WiFi (No Portal)
  • 7. Where to Offload To? Public WiFi Open WiFi Partner WiFi CarrierWiFi Home/Work 1k 10k 100k 1M 10M 100M Number of Access Points
  • 8. How to Offload - Necessary Components of WiFi Offload
  • 9. CONTEXT Explosion of mobile data traffic : x10 from 2011 to 2016 To ensure a good user experience, mobile operators are obliged to invest strongly in their network.
  • 10. CUSTOMERS’ EXPECTATIONS Fair Use LTE Wi-Fi 3G What do 2G DSL Fiber customers hear ? 4G HSPA GSM Bandwith What do customers Easy to Low want? use cost
  • 11. Conclusion A successful WiFi offload strategy can only be achieved by deploying a successful WiFi management solution
  • 12. References • “Devicescape – The WiFi Offload Company””, Paul Dansey, WiFi World Summit, Sept. 2012, Barcelona
  • 13. Contact Dr. Mazlan Abbas @mazlan_abbas Email: mazlan.abbas@mimos.my