Wireless Broadband - How We Can Do Better?

WIRELESS BROADBAND –
HOW WE CAN DO BETTER?
By:
Dr. Mazlan Abbas
Head – Wireless Communications Cluster
MIMOS BERHAD

Introduction
5 objectives that were considered by the Ministers to be crucial
for a successful broadband economy in the region.

Widen broadband connectivity
Bali Action Plan

Provide a secure, safe and sustainable environment thru ICT
initiatives
Facilitate effective convergence of services

Encourage development of content and applications

Develop human resource capacity

Question to ponder – Have We Done Enough?
What have we done to ensure a stable and continuous Eco-System?
Have we provide enough incentives?
Have we provide enough opportunities?
Have we fully understand the success stories?
Are we open enough to accept changes?
Are we ready for the change?
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved

The Change is Inevitable


Digital Natives - Webciety
“We create the Internet” “We use the Internet” “We live and breathe in
the Internet”

Create Use Live


A Day in the Life of Mobile
Broadband User


The Worldwide Trend


Internet Users in the World


World Internet Penetration Rates


World Internet Users Distribution


The Country’s DNA


The DNA

Broadband
Devices
Network alone is
insufficient to
transform the
Eco- economy
system
DNA
Applications Networks

We Need the Right DNA!

The Dumb vs Smart Pipe
Who Controls the Customers?


Dumb Pipe versus Smart Pipe
Who controls the Customers?
Operators or Apple?

Apple released:
• Jan 2007 – iPhone
• July 2008 – iPhone 3G
• June 17, 2009 – iPhone 3GS
• April 3, 2010 - iPad


Worldwide Smartphone Market Trend


Worldwide Smartphone Market Share


Mobile App Stores

Android Market

Windows
App Store
Marketplace

Verizon Media Blackberry App
Store World

Mobile
Telus Mobility
App Store App Stores Ovi Store - Nokia

PlayNow Arena –
Symbian Apps
Sony Ericsson

Samsung App PocketGear App
Store Store


App Store


Data ARPU increase

Consumers increasingly
want to access the same
Internet content and
services on their mobile
phones that they can
from fixed access/PCs


Applications that requires Internet Access


The Impact of Social Networking Boom

We have already seen this with social
networking. A survey from Nielsen Online
among European mobile Internet users
showed a higher proportion accessing
social networks than ever before

The UK saw the highest increase, with 2
million people accessing social networks
from their mobiles, a 249% increase on last
year


Social Networking - Facebook Facts

 More than 400 million active users
 50% of our active users log on to Facebook in any given day
 More than 35 million users update their status each day
 More than 60 million status updates posted each day
 More than 3 billion photos uploaded to the site each month
 More than 5 billion pieces of content (web links, news stories, blog
posts, notes, photo albums, etc.) shared each week
 More than 3.5 million events created each month
 More than 3 million active Pages on Facebook
 More than 1.5 million local businesses have active Pages on Facebook
 More than 20 million people become fans of Pages each day
 Pages have created more than 5.3 billion fans

[Facebook Facts: March 2010]


Facebook Facts

 There are more than 100 million active users currently accessing Facebook
through their mobile devices.
 People that use Facebook on their mobile devices are twice more active
on Facebook than non-mobile users.
 There are more than 200 mobile operators in 60 countries working to
deploy and promote Facebook mobile products

[Facebook Facts: March 2010]


Smartphone Transform Net Experience

App store/web service usage will
increase as the installed base of
smartphones grow.

The rise of powerful smartphones
providing a genuinely pleasing user
experience is encouraging people to
access web content


YouTube Phenomenon
Net Traffic
Exponential Growth!
A few more interesting YouTube stats
from the report:

• 20-to-35 year old bloggers are most
active in embedding and linking to
videos within their posts with 57% of
total videos coming from this
demographic group.

• The average length of a YouTube
video is 4 minutes and 12 seconds.

• European bloggers embed even
more music videos than the rest of
the world
[Sysomos analyzed over 2.5 million YouTube videos that were embedded in blog posts between July and December 2009.]

From iPod Touch to iPhone Users
According to Apple, 58 million iPhone OS devices
have been sold worldwide through September
2009. Of those,it is estimated that just over
40%, around 24 million are iPod Touch devices.

The iPod Touch is quietly building a loyal base
among the next generation of iPhone
users, positioning Apple to corner the
smartphone market not only today, but also
tomorrow.

Apple is using the iPod Touch to build loyalty with
pre-teens and teens, even before they have their
own phones (think: McDonalds' Happy Meal
marketing strategy).

When today's young iPod Touch users age by five
years, they will already have iTunes
accounts, saved personal contacts to their iPod
Touch devices, purchased hundreds of apps and
songs, and mastered the iPhone OS user
interface. This translates into loyalty and
switching costs, allowing Apple to seamlessly
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved "graduate" young users from the iPod Touch to

iPhone App Store vs Facebook Platform

The difference in growth rates can be attributed to the App Store providing better
monetization possibilities for application developers than Facebook did through its first 18
months.

Developers, like all rational companies, pursue markets where the path to revenue
generation is clear.

Broadband – The Malaysian
Approach


Mobile Broadband Growth

Drivers Barriers
Technology Spectrum/Capacity

Slow Internet Demand Low ARPU / Business Model

Limited Fixed Network Coverage

Bridging the Digital Divide Low Literacy Rate

Maturing Mobile Market.
Awareness
Operators seek growth.

Governments Governments

Devices Devices


Malaysian Scenario


Technology
Area Population
Choice
FTTH, ETTH, VDSL, HSPA+,
Zone 1 13,318,703
WiMAX

Zone 2 5,499,180 ADSL2+, HSPA+, WiMAX
As-to-date: 34.2 % (May, 2010)
Zone 3 8,911,813 ADSL, HSDPA, WiMAX, etc
Total 27,729,696

•

•
• •
• •


Zone 2 + Zone 3
= 14 Million (50%)


Rural Subscribers Present an Unlocked
Potential

Close to 3.4 Billion people live in Rural Area (World
population 6.7 Billion)

In Africa about 70% and in Asia 60%

Often there is NO communications service available

Characteristics of a potential village subscriber
• Income less than USD 3 per day
• Awareness and education level is low
• Lack of basic infrastructure such as power, roads, etc

© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved 32

Knowledge comes from information
Information is Power
Often, we’ve more power once Connected
Sadly 3.5 out of 5 Malaysians DO NOT
haveaccess to this power


Understanding The Bridging Digital Divide
(BDD) Gap

•
Socio-economic value of ICTs

3

2

•

1
•

•
•
•

Time

BDD – X Factor

1 3 VALUE GAP
ACCESS GAP
• Improved service • Relevant content
delivery. • Platform for
business ecosystem
USER
EXPERIENCE USER
ATTACHMENT

2

ADOPTION GAP
• Easy to use
internet device
USER
CONFIDENCE

Digital Divide must be tackled from a holistic approach rather than
hardware or connectivity alone

User Attachment - Need

• Aggregating information
dissemination to Rakyat

• Enhancing reach in the
underserved communities


User Confidence - Simplicity

INFO @ A CLICK

• Simplifying the
Internet Information
Access
• Affordable
• Internet Information
Anytime, Anywhere,
Anyone

SERVICE DELIVERY


User Experience

[Jen-ii™ ID No: 09-00049-0101]

[Idola ID™ No: 09-00050-0101]

iDOLA™ 2.0


NITC Direction in 2007

 Jen-ii™ Design – low cost internet
service access device.

 iDOLA™ – a low cost device for
[Jen-ii™ ID No: 09-00049-0101] students.

[Idola™ ID No: 09-00050-0101]

Creating the Malaysian Internet Ecosystem
Alternative
Media Intelligent Service Delivery
(WWW) Platform

Mainstream
Media

Government
Services
WiWi™

Jen-ii iDOLAiDOLA2

© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved www.mimos.my 41

Bringing it Together

Global Data
Source Semantic Data Aggregation
Software

I-Clip4ME

Print
Media

Data
Unstructured Warehouse
Media Government
Services Internal Data


Application Evolution
JEMAPOH 1.0 Enhanced to iSDP 1.0

Deployed to Deployed to

Netbook, Jen-ii™ 1.5,
iDOLA 1.5 and 2.0

Handphones

Jen-ii™ Desktop/Notebooks

Enhancements:
• Client based framework upgraded
•Softkeys
• Look & Feel (for netbook, mobile)
• Content fix to fit resolutions
• SP applications to be developed (also by TR)
[Jen-ii™ ID No: 09-00049-0101]

Summary

 Broadbandnetwork infrastructure alone will not be able to totally
transform the Nation economy
 Understanding and supporting the whole “DNA” Eco-System
 Every Country’s DNA is Different!
 Various countries have different approach – but what’s the best approach?
 Although broadband awareness will take time to grow and adapt in the
daily life – government need to find ways to “jump-start” to grow
exponentially. Otherwise, broadband will only be “natural/organic”
growth.
 Device must be easy to use, Internet friendly and affordable
 Learn from successful Application Stores – create avenue for
monetization. Billing to the App Store or Operators?
 Question remained – Have we done enough?


Wireless Broadband - How We Can Do Better?

Wireless Broadband - How We Can Do Better?

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