Ignore gamification at your peril. What many have dismissed as just one more buzzword promises to be one of the great marketing movements of the next few years...

1. The Power Of Gamification In
Your Marketing Strategy

2. The Power Of Gamification In Your Marketing Strategy
SO, WHAT IS GAMIFICATION?
Gamification makes life fun.
It takes boring things you do every day, and injects an
element of entertainment, competition or creativity.
Gamification strategies turn routine behaviours into engaging experiences,
and in doing so boost customers’ identification with the brand.
Gamification market could be worth
£5.5 billion by 2018

3. The Power Of Gamification In Your Marketing Strategy
MARKETING VIA GAMIFICATION
Gamification strategies in marketing take various forms.
From straightforward incentives, to more complex frameworks that seek to
maximise the customer’s exposure to and engagement with the product.

4. The Power Of Gamification In Your Marketing Strategy
STARBUCKS
2010
The international coffee chain was collaborating with
local navigation app Foursquare, offering custom
badges to people who checked in at multiple locations,
and giving discounts to people who became
mayors of any particular store.
Thus, taking a quotidian task that people would be
doing anyway, and instilling it with competition and
incentives, effectively turning it into a game.

5. The Power Of Gamification In Your Marketing Strategy
DUOLINGO
The company behind the popular language education app has
harnessed the power of gamification to multiple ends.
The platform offers free tuition in a number of languages, and
makes its money from businesses who supply content for
translation. Users translate content and vote on the accuracy of
translations as part of their educational experience.
Duolingo has successfully reframed language learning, which is
often seen as a ‘chore’, turning it into a competition, with a
motivational points system, and a leaderboard via which users
can compare their progress with those of their friends.

6. The Power Of Gamification In Your Marketing Strategy
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7. The Power Of Gamification In Your Marketing Strategy
MAKING THE POWER OF GAMIFICATION
WORK FOR YOU
One of the underlying principles behind many
gamification strategies is the idea of ‘multitasking’.
A user experience should ideally fulfil as many purposes as possible.

8. The Power Of Gamification In Your Marketing Strategy
MAKING THE POWER OF GAMIFICATION
WORK FOR YOU
WHEN DEVISING YOUR OWN GAMIFICATION MARKETING STRATEGIES
Not only consider what will be the most
entertaining for the user, in order to maximise their
exposure to and engagement with your brand.
Consider the ways in which gamification can
be used for market research, and promotion.

9. The Power Of Gamification In Your Marketing Strategy
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