16. why agile agency?
explore solutions together
less effort, less commitment, less waste
design as problem solving
17.
18.
19. ref: ‘Adapting Usability Investigations for Agile User Centred Design’ by Desiree Sy.
http://upassoc.org/upa_publications/jus/2007may/agile-ucd.html
23. guerilla research
hacks
- one macbook
- participants recruited from friends/family
(often via FaceBook, Twitter, LinkedIn etc.)
- low fidelity prototypes
- venue: in the field (often Starbucks)
- collaborative analysis