1. How to
Matt Bertuzzi
The Bridge Group, Inc.
Write Job Posts
That Attract Top
Sales Talent

2. A team of inside sales reps
volunteered to rate open job
posts (97 jobs in total).

3. If at least 2 reps flagged a
job as interesting, the post
was rated as attractive.

4. How many do think
passed that mark?

5. Fewer than 1 in 10

6. Why did 9 out of 10
fall flat?

7. They sound, look, read,
and smell exactly the
same.

8. Here are seven great
examples with reactions
from the sales reps
themselves.

9. http://blog.salesloft.com/sales-hire
1)

10. Great f*&%ing story!

11. https://www.bit9.com/company/careers-bit9/?jvi=onIcYfwZ,Job
2)

12. Spelled out the plan for
advancement. Such a
rarity.

13. https://www.acquia.com/careers/job?gnk=job&gni=8ad64ec6444d392201446a78819907c6
3)

14. That S&P CEO line
definitely caught my eye.

15. http://www.hubspot.com/jobs-sales
4)

16. Cool videos with real
people. Weird, but in a
good way.

17. http://tcmpi.acquiretm.com/job_details_clean.aspx?id=1121&iframe=1
5)

18. Sounds like a place to
learn and grow. Not just
some churn & burn
factory.

19. https://twitter.com/missvanessa/status/461221302745825280/photo/1
6)

20. Caught my eye with the
wow factor. Also some
meat there.

21. http://jobs.constantcontact.com/united-states/inside-sales/jobid5142126-inside-sales-consultant-jobs
7)

22. Sounds like a rocket ship.
Sign me up!!!

23. OK. Let’s recap.

24. YOUR CHECKLIST
Tell a story | Sell the role
Talk to advancement, learning, and
growth
Use visuals and videos
(if & where possible)
Highlight potential -- aka earnings --
but don’t BS

25. And don’t forget…

26. You manage things.
You lead people.

27. Thanks for listening.
Want more? Read this guide:
Leading, motivating, and
retaining sales reps in 2014
http://blog.bridgegroupinc.com/motivating-inside-sales-reps

28. About
We're an Inside Sales consulting & implementation firm. We help
Sales & Marketing leaders make the big decisions: on
implementation strategy, process, technology, and tools.
Since 1998, we’ve worked with 220+ technology clients, helping
them increase productivity, drive higher conversion from leads to
revenue, and maximize performance.
For more trends, techniques, and thinking, please visit:
http://bitly.com/SalesResources
Cover photo credit: LinkedIn
http://blog.linkedin.com/2011/10/17/dublin-plan-ireland/