SlideShare a Scribd company logo
1 of 72
@mbloomstein | #HOWLive 1
© 2015
Margot Bloomstein
@mbloomstein
HOW Design Live #HOWLive
May 4, 2015
CONTENT STRATEGY
FOR SLOW EXPERIENCES
@mbloomstein | #HOWLive 2
© 2015
@mbloomstein | #HOWLive 3
© 2015
@mbloomstein | #HOWLive 4
© 2015
We never stopped.
We never stopped.
The puns weren’t effective.
We never stopped.
The puns weren’t effective.
They weren’t the right content
at the right time.
The right content isn’t
necessarily more content.
The right content is
right for right now:
the context,
audience, and
their mindset.
Do you quantify personal data?
@mbloomstein | #HOWLive 11
© 2015
Fit bit/fuel image
© PC Advisor
http://www.doyou10q.com
@mbloomstein | #HOWLive 13
© 2015© Scott A. Miller for Chevrolet
These people are waiting
in a line.
@mbloomstein | #HOWLive 15
© 2015
These people are delighting
in a line:
they’re engaged,
anticipating,
discovering,
creating memories.
They’re in the moment.
Content affects experience…
and a user’s perception of an experience.
@mbloomstein 17
@mbloomstein | #HOWLive 18
© 2015
You wait longer, but you’re engaged
before you get there. You’re invested in
the experience.
Keri Maijala (@clamhead)
@mbloomstein | #HOWLive 19
© 2015
When people have a frustrating
experience, they rate the checkout as
slow.
When we ask people what’s ‘slow,’
it’s the frustrating experiences.
What’s fast? They say delightful
experiences.
Jared Spool (@jmspool)
Frustration, not speed, drives
the perception of slowness.
Is it enough just to speed it up?
Do people make better decisions if
they’re more immediate, snap decisions?
@mbloomstein | #HOWLive 23
© 2015
@mbloomstein | #HOWLive 24
© 2015
Efficient isn’t always effective.
@mbloomstein | #HOWLive 25
© 2015
Efficient isn’t always effective.
Users say frustrating activities take
forever.
But are slow activities inherently
frustrating?
© Charlotte & Kristian Septimius Krogh
@mbloomstein | #HOWLive 28
© 2015
Is the nature of the transaction so
small and insignificant that it shouldn’t
require a second thought?
Don’t get in the way. Or will the
consumer get to the final transaction
after plenty of preliminary research?
Again, don’t make them rethink it.
Jared Spool (@jmspool)
Users can appreciate slow experiences:
they’re engaged,
anticipating,
creating memories.
They discover, learn, and pay attention to
act deliberately.
@mbloomstein 29
@mbloomstein | #HOWLive 30
© 2015
Why do this?
• Encourage exploration & discovery
• Drive more deliberate choices
• Focus users’ attention
Content strategy is planning for the
creation, delivery, and governance of
useful, usable, brand-appropriate
content.
@mbloomstein 32
How do you slow down users?
1. Editorial style and structures
@mbloomstein | #HOWLive 34
© 2015
Users can appreciate slow experiences.
they’re engaged,
anticipating,
creating memories.
Users can appreciate slow experiences.
they’re engaged,
anticipating,
creating memories.
Content strategy for Slow Experiences at HowLive15
“Choosing a lens can be a daunting task
for all of the reasons mentioned above,
so I pulled together some info from my
own experiences, as well as those of
other Crutchfield shutterbugs.”
@mbloomstein | #HOWLive 38
© 2015
@mbloomstein | #HOWLive 39
© 2015
Content strategy for Slow Experiences at HowLive15
@mbloomstein | #HOWLive 41
© 2015
“Springtime shaded belays at the creek,
predawn starts in the Canadian Rockies
and hut tours in the High Sierra:
Anywhere brisk, the Down Sweater
delivers featherweight, superbly
compressible warmth. The polyester
ripstop shell on this down jacket does
more than look sharp; it’s tear-resistant,
windproof, and made from 100%
polyester.”
@mbloomstein | #HOWLive 42
© 2015
How do you slow down users?
1. Editorial style and structures
2. Discovery- and comparison-
oriented content types
@mbloomstein | #HOWLive 44
© 2015
Courage in our
convictions
Empirical
proof
ValidationDeliberation
Time & space
to interact
with it
Engaging,
informative
content
Content strategy for Slow Experiences at HowLive15
Content strategy for Slow Experiences at HowLive15
Content strategy for Slow Experiences at HowLive15
How do you slow down users?
1. Editorial style and structures
2. Discovery- and comparison-
oriented content types
3. Longform content
Content strategy for Slow Experiences at HowLive15
Content strategy for Slow Experiences at HowLive15
Content strategy for Slow Experiences at HowLive15
@mbloomstein | #HOWLive 55
© 2015
@mbloomstein | #HOWLive 56
© 2015
@mbloomstein | #HOWLive 57
© 2015
@mbloomstein | #HOWLive 58
© 2015
• Slow down
• Act deliberately
• Focus
@mbloomstein | #HOWLive 59
© 2015
@mbloomstein | #HOWLive 60
© 2015
But does it work?
@mbloomstein | #HOWLive 62
© 2015
The outdoor recreation economy
grew 5% annually 2005 through 2011—
during an economic recession when
many sectors contracted.
Outdoor Industry Association
Source: Outdoor Recreation Economy Report 2012;
http://www.outdoorindustry.org/pdf/OIA_OutdoorRecEconomyReport2012.pdf
@mbloomstein | #HOWLive 63
© 2015
2005 2006 2007 2008 2009 2010 2011
REI
industry average
Source: REI Financial Information reports 2005 – 2012; http://www.rei.com/about-rei/financial-information.html
The outdoor recreation economy
grew 5% annually… while REI averaged
11% year-over-year growth
@mbloomstein | #HOWLive 64
© 2015
Source: http://www.rei.com/about-rei/financial-information.html and EMS press releases
0
20
40
60
80
100
120
140
2007 2008 2009 2010 2011 2012
REI
EMS
Store growth fuels content availability
@mbloomstein | #HOWLive 65
© 2015
Our content strategy is pretty simple:
we stay as close to our core market as
possible.
Patagonia’s always had a literary,
storytelling component to the brand. It’s
in line with what we say: buy less stuff
and make sure what you buy lasts.
Bill Boland, Patagonia
@mbloomstein | #HOWLive 66
© 2015
On a short-term basis, it doesn’t help
us move product. It doesn’t meet your
weekly sales goal. It’s not about short-
term ROI. It’s something we enjoy and
the people we build clothes for enjoy.
Bill Boland, Patagonia
Attention must be paid
© Viking
Attention must be paid
but only if we can
respect our users,
brands, and content
equally.
© Viking
@mbloomstein | #HOWLive 69
© 2015
Be here now
@mbloomstein | #HOWLive 70
© 2015
Be here now
@mbloomstein | #HOWLive 71
© 2015
Be here now?
Are we willing to
THANK YOU!
Margot Bloomstein
@mbloomstein
margot@appropriateinc.com
slideshare.net/mbloomstein
amzn.to/CSatWork
Images of South of the Border © Edisto Images.
All other images property of their owners or © Margot Bloomstein as noted.
© 2015 Appropriate, Inc.

More Related Content

What's hot

Defining Our Profession Defining Ourselves at Confab
Defining Our Profession Defining Ourselves at ConfabDefining Our Profession Defining Ourselves at Confab
Defining Our Profession Defining Ourselves at ConfabMargot Bloomstein
 
Know thyself: Your school's message-driven content strategy
Know thyself: Your school's message-driven content strategyKnow thyself: Your school's message-driven content strategy
Know thyself: Your school's message-driven content strategyMargot Bloomstein
 
Establishing a Brand-driven Message Architecture WebVisions NYC
Establishing a Brand-driven Message Architecture WebVisions NYCEstablishing a Brand-driven Message Architecture WebVisions NYC
Establishing a Brand-driven Message Architecture WebVisions NYCMargot Bloomstein
 
Establishing a Brand-Driven Message Architecture Workshop at HOW
Establishing a Brand-Driven Message Architecture Workshop at HOWEstablishing a Brand-Driven Message Architecture Workshop at HOW
Establishing a Brand-Driven Message Architecture Workshop at HOWMargot Bloomstein
 
Brand Driven Message Architecture Workshop UXLX
Brand Driven Message Architecture Workshop UXLXBrand Driven Message Architecture Workshop UXLX
Brand Driven Message Architecture Workshop UXLXMargot Bloomstein
 
Brand-driven Content Strategy: Developing a Message Architecture at Confab In...
Brand-driven Content Strategy: Developing a Message Architecture at Confab In...Brand-driven Content Strategy: Developing a Message Architecture at Confab In...
Brand-driven Content Strategy: Developing a Message Architecture at Confab In...Margot Bloomstein
 
Defining Our Profession, Defining Ourselves at CSSummit14
Defining Our Profession, Defining Ourselves at CSSummit14Defining Our Profession, Defining Ourselves at CSSummit14
Defining Our Profession, Defining Ourselves at CSSummit14Margot Bloomstein
 
Brand-driven Content Strategy: Developing a Message Architecture workshop at ...
Brand-driven Content Strategy: Developing a Message Architecture workshop at ...Brand-driven Content Strategy: Developing a Message Architecture workshop at ...
Brand-driven Content Strategy: Developing a Message Architecture workshop at ...Margot Bloomstein
 
Content Strategy Gets to Work at AIGA Maine
Content Strategy Gets to Work at AIGA MaineContent Strategy Gets to Work at AIGA Maine
Content Strategy Gets to Work at AIGA MaineMargot Bloomstein
 
Aquent/AMA Webcast: Embracing Brand-Driven Content Strategy
Aquent/AMA Webcast: Embracing Brand-Driven Content StrategyAquent/AMA Webcast: Embracing Brand-Driven Content Strategy
Aquent/AMA Webcast: Embracing Brand-Driven Content StrategyAquent
 
Message Matters: Confab 2011
Message Matters: Confab 2011Message Matters: Confab 2011
Message Matters: Confab 2011Margot Bloomstein
 
Creation Curations Ethics of Content Strategy W2E
Creation Curations Ethics of Content Strategy W2ECreation Curations Ethics of Content Strategy W2E
Creation Curations Ethics of Content Strategy W2EMargot Bloomstein
 
How to Begin and Win with Content Marketing
How to Begin and Win with Content MarketingHow to Begin and Win with Content Marketing
How to Begin and Win with Content MarketingWTWH Media
 
UX London Applying Brand-Driven Content Strategy
UX London Applying Brand-Driven Content StrategyUX London Applying Brand-Driven Content Strategy
UX London Applying Brand-Driven Content StrategyMargot Bloomstein
 
Making More UX Designers in Education
Making More UX Designers in EducationMaking More UX Designers in Education
Making More UX Designers in EducationFred Beecher
 

What's hot (15)

Defining Our Profession Defining Ourselves at Confab
Defining Our Profession Defining Ourselves at ConfabDefining Our Profession Defining Ourselves at Confab
Defining Our Profession Defining Ourselves at Confab
 
Know thyself: Your school's message-driven content strategy
Know thyself: Your school's message-driven content strategyKnow thyself: Your school's message-driven content strategy
Know thyself: Your school's message-driven content strategy
 
Establishing a Brand-driven Message Architecture WebVisions NYC
Establishing a Brand-driven Message Architecture WebVisions NYCEstablishing a Brand-driven Message Architecture WebVisions NYC
Establishing a Brand-driven Message Architecture WebVisions NYC
 
Establishing a Brand-Driven Message Architecture Workshop at HOW
Establishing a Brand-Driven Message Architecture Workshop at HOWEstablishing a Brand-Driven Message Architecture Workshop at HOW
Establishing a Brand-Driven Message Architecture Workshop at HOW
 
Brand Driven Message Architecture Workshop UXLX
Brand Driven Message Architecture Workshop UXLXBrand Driven Message Architecture Workshop UXLX
Brand Driven Message Architecture Workshop UXLX
 
Brand-driven Content Strategy: Developing a Message Architecture at Confab In...
Brand-driven Content Strategy: Developing a Message Architecture at Confab In...Brand-driven Content Strategy: Developing a Message Architecture at Confab In...
Brand-driven Content Strategy: Developing a Message Architecture at Confab In...
 
Defining Our Profession, Defining Ourselves at CSSummit14
Defining Our Profession, Defining Ourselves at CSSummit14Defining Our Profession, Defining Ourselves at CSSummit14
Defining Our Profession, Defining Ourselves at CSSummit14
 
Brand-driven Content Strategy: Developing a Message Architecture workshop at ...
Brand-driven Content Strategy: Developing a Message Architecture workshop at ...Brand-driven Content Strategy: Developing a Message Architecture workshop at ...
Brand-driven Content Strategy: Developing a Message Architecture workshop at ...
 
Content Strategy Gets to Work at AIGA Maine
Content Strategy Gets to Work at AIGA MaineContent Strategy Gets to Work at AIGA Maine
Content Strategy Gets to Work at AIGA Maine
 
Aquent/AMA Webcast: Embracing Brand-Driven Content Strategy
Aquent/AMA Webcast: Embracing Brand-Driven Content StrategyAquent/AMA Webcast: Embracing Brand-Driven Content Strategy
Aquent/AMA Webcast: Embracing Brand-Driven Content Strategy
 
Message Matters: Confab 2011
Message Matters: Confab 2011Message Matters: Confab 2011
Message Matters: Confab 2011
 
Creation Curations Ethics of Content Strategy W2E
Creation Curations Ethics of Content Strategy W2ECreation Curations Ethics of Content Strategy W2E
Creation Curations Ethics of Content Strategy W2E
 
How to Begin and Win with Content Marketing
How to Begin and Win with Content MarketingHow to Begin and Win with Content Marketing
How to Begin and Win with Content Marketing
 
UX London Applying Brand-Driven Content Strategy
UX London Applying Brand-Driven Content StrategyUX London Applying Brand-Driven Content Strategy
UX London Applying Brand-Driven Content Strategy
 
Making More UX Designers in Education
Making More UX Designers in EducationMaking More UX Designers in Education
Making More UX Designers in Education
 

Similar to Content strategy for Slow Experiences at HowLive15

Slow Your Roll - Margot Bloomstein - SearchLove Boston
Slow Your Roll - Margot Bloomstein - SearchLove BostonSlow Your Roll - Margot Bloomstein - SearchLove Boston
Slow Your Roll - Margot Bloomstein - SearchLove BostonDistilled
 
Whoa Nellie! Content Strategy for Slow Experiences at Confab MN
Whoa Nellie! Content Strategy for Slow Experiences at Confab MNWhoa Nellie! Content Strategy for Slow Experiences at Confab MN
Whoa Nellie! Content Strategy for Slow Experiences at Confab MNMargot Bloomstein
 
Content Strategy for Slow Experiences at Generate NYC 2018
Content Strategy for Slow Experiences at Generate NYC 2018Content Strategy for Slow Experiences at Generate NYC 2018
Content Strategy for Slow Experiences at Generate NYC 2018Margot Bloomstein
 
Content Strategy for Slow Experiences MIMA Summit 2013
Content Strategy for Slow Experiences MIMA Summit 2013Content Strategy for Slow Experiences MIMA Summit 2013
Content Strategy for Slow Experiences MIMA Summit 2013Margot Bloomstein
 
How to Embrace Pace with Content Strategy for Slow Experiences
How to Embrace Pace with Content Strategy for Slow ExperiencesHow to Embrace Pace with Content Strategy for Slow Experiences
How to Embrace Pace with Content Strategy for Slow ExperiencesMargot Bloomstein
 
Knowing Yourself Amid Constraints by Margot Bloomstein (Now What? Conference ...
Knowing Yourself Amid Constraints by Margot Bloomstein (Now What? Conference ...Knowing Yourself Amid Constraints by Margot Bloomstein (Now What? Conference ...
Knowing Yourself Amid Constraints by Margot Bloomstein (Now What? Conference ...Blend Interactive
 
Content Strategy: Up to the Test!
Content Strategy: Up to the Test!Content Strategy: Up to the Test!
Content Strategy: Up to the Test!Margot Bloomstein
 
Secrets of Brand-Driven Content Strategy workshop
Secrets of Brand-Driven Content Strategy workshopSecrets of Brand-Driven Content Strategy workshop
Secrets of Brand-Driven Content Strategy workshopMargot Bloomstein
 
The Last Word: 3 Tips for Making Change Happen
The Last Word: 3 Tips for Making Change HappenThe Last Word: 3 Tips for Making Change Happen
The Last Word: 3 Tips for Making Change HappenLaura Overton
 
Driving a Multichannel Experience From a Single Message
Driving a Multichannel Experience From a Single MessageDriving a Multichannel Experience From a Single Message
Driving a Multichannel Experience From a Single MessageMargot Bloomstein
 
Masterclass 2015: Creating Actionable Social Media Reporting
Masterclass 2015: Creating Actionable Social Media ReportingMasterclass 2015: Creating Actionable Social Media Reporting
Masterclass 2015: Creating Actionable Social Media ReportingBrandwatch
 
Taking the 'boring' out of B2B content marketing
Taking the 'boring' out of B2B content marketingTaking the 'boring' out of B2B content marketing
Taking the 'boring' out of B2B content marketingOur Social Times
 
Lean Startup presentation to incubator and accelerator programmes in North Ea...
Lean Startup presentation to incubator and accelerator programmes in North Ea...Lean Startup presentation to incubator and accelerator programmes in North Ea...
Lean Startup presentation to incubator and accelerator programmes in North Ea...Justin Souter
 
Initiating a Change Programme
Initiating a Change ProgrammeInitiating a Change Programme
Initiating a Change ProgrammePeter Leeson
 
Engage investors with Social Media
Engage investors with Social MediaEngage investors with Social Media
Engage investors with Social MediaTom Wood
 
Five Ways To Deliver Exceptional Customer Care in 2015
Five Ways To Deliver Exceptional Customer Care in 2015Five Ways To Deliver Exceptional Customer Care in 2015
Five Ways To Deliver Exceptional Customer Care in 2015LogMeIn
 
When & How to Send Surveys
When & How to Send SurveysWhen & How to Send Surveys
When & How to Send SurveysGainsight
 
Making Meaning in Content and Design (Bloomstein at HOW)
Making Meaning in Content and Design (Bloomstein at HOW)Making Meaning in Content and Design (Bloomstein at HOW)
Making Meaning in Content and Design (Bloomstein at HOW)Margot Bloomstein
 

Similar to Content strategy for Slow Experiences at HowLive15 (20)

Slow Your Roll - Margot Bloomstein - SearchLove Boston
Slow Your Roll - Margot Bloomstein - SearchLove BostonSlow Your Roll - Margot Bloomstein - SearchLove Boston
Slow Your Roll - Margot Bloomstein - SearchLove Boston
 
Whoa Nellie! Content Strategy for Slow Experiences at Confab MN
Whoa Nellie! Content Strategy for Slow Experiences at Confab MNWhoa Nellie! Content Strategy for Slow Experiences at Confab MN
Whoa Nellie! Content Strategy for Slow Experiences at Confab MN
 
Content Strategy for Slow Experiences at Generate NYC 2018
Content Strategy for Slow Experiences at Generate NYC 2018Content Strategy for Slow Experiences at Generate NYC 2018
Content Strategy for Slow Experiences at Generate NYC 2018
 
Content Strategy for Slow Experiences MIMA Summit 2013
Content Strategy for Slow Experiences MIMA Summit 2013Content Strategy for Slow Experiences MIMA Summit 2013
Content Strategy for Slow Experiences MIMA Summit 2013
 
How to Embrace Pace with Content Strategy for Slow Experiences
How to Embrace Pace with Content Strategy for Slow ExperiencesHow to Embrace Pace with Content Strategy for Slow Experiences
How to Embrace Pace with Content Strategy for Slow Experiences
 
Knowing Yourself Amid Constraints by Margot Bloomstein (Now What? Conference ...
Knowing Yourself Amid Constraints by Margot Bloomstein (Now What? Conference ...Knowing Yourself Amid Constraints by Margot Bloomstein (Now What? Conference ...
Knowing Yourself Amid Constraints by Margot Bloomstein (Now What? Conference ...
 
Content Strategy: Up to the Test!
Content Strategy: Up to the Test!Content Strategy: Up to the Test!
Content Strategy: Up to the Test!
 
Secrets of Brand-Driven Content Strategy workshop
Secrets of Brand-Driven Content Strategy workshopSecrets of Brand-Driven Content Strategy workshop
Secrets of Brand-Driven Content Strategy workshop
 
The Last Word: 3 Tips for Making Change Happen
The Last Word: 3 Tips for Making Change HappenThe Last Word: 3 Tips for Making Change Happen
The Last Word: 3 Tips for Making Change Happen
 
Driving a Multichannel Experience From a Single Message
Driving a Multichannel Experience From a Single MessageDriving a Multichannel Experience From a Single Message
Driving a Multichannel Experience From a Single Message
 
Masterclass 2015: Creating Actionable Social Media Reporting
Masterclass 2015: Creating Actionable Social Media ReportingMasterclass 2015: Creating Actionable Social Media Reporting
Masterclass 2015: Creating Actionable Social Media Reporting
 
Taking the 'boring' out of B2B content marketing
Taking the 'boring' out of B2B content marketingTaking the 'boring' out of B2B content marketing
Taking the 'boring' out of B2B content marketing
 
business ideas 2015
 business ideas  2015 business ideas  2015
business ideas 2015
 
Lean Startup presentation to incubator and accelerator programmes in North Ea...
Lean Startup presentation to incubator and accelerator programmes in North Ea...Lean Startup presentation to incubator and accelerator programmes in North Ea...
Lean Startup presentation to incubator and accelerator programmes in North Ea...
 
Initiating a Change Programme
Initiating a Change ProgrammeInitiating a Change Programme
Initiating a Change Programme
 
Engage investors with Social Media
Engage investors with Social MediaEngage investors with Social Media
Engage investors with Social Media
 
Five Ways To Deliver Exceptional Customer Care in 2015
Five Ways To Deliver Exceptional Customer Care in 2015Five Ways To Deliver Exceptional Customer Care in 2015
Five Ways To Deliver Exceptional Customer Care in 2015
 
Social Media for the MSP
Social Media for the MSPSocial Media for the MSP
Social Media for the MSP
 
When & How to Send Surveys
When & How to Send SurveysWhen & How to Send Surveys
When & How to Send Surveys
 
Making Meaning in Content and Design (Bloomstein at HOW)
Making Meaning in Content and Design (Bloomstein at HOW)Making Meaning in Content and Design (Bloomstein at HOW)
Making Meaning in Content and Design (Bloomstein at HOW)
 

More from Margot Bloomstein

Keynote: Transforming Your Brand Into a Trusted Source at OmnichannelX
Keynote: Transforming Your Brand Into a Trusted Source at OmnichannelXKeynote: Transforming Your Brand Into a Trusted Source at OmnichannelX
Keynote: Transforming Your Brand Into a Trusted Source at OmnichannelXMargot Bloomstein
 
Fostering Trust in Your Brand and Beyond at Rosenfeld Enterprise Experience
Fostering Trust in Your Brand and Beyond at Rosenfeld Enterprise ExperienceFostering Trust in Your Brand and Beyond at Rosenfeld Enterprise Experience
Fostering Trust in Your Brand and Beyond at Rosenfeld Enterprise ExperienceMargot Bloomstein
 
Designing for Trust in an Uncertain World at An Event Apart San Francisco
Designing for Trust in an Uncertain World at An Event Apart San FranciscoDesigning for Trust in an Uncertain World at An Event Apart San Francisco
Designing for Trust in an Uncertain World at An Event Apart San FranciscoMargot Bloomstein
 
Designing for Trust in an Uncertain World An Event Apart DC
Designing for Trust in an Uncertain World An Event Apart DCDesigning for Trust in an Uncertain World An Event Apart DC
Designing for Trust in an Uncertain World An Event Apart DCMargot Bloomstein
 
Designing for Trust at design monat graz
Designing for Trust at design monat grazDesigning for Trust at design monat graz
Designing for Trust at design monat grazMargot Bloomstein
 
Rebuilding Trust: Validate users by starting where they are at Confab 2019
Rebuilding Trust: Validate users by starting where they are at Confab 2019Rebuilding Trust: Validate users by starting where they are at Confab 2019
Rebuilding Trust: Validate users by starting where they are at Confab 2019Margot Bloomstein
 
Design for Trust: Find Strength in Vulnerability, Voice, and Volume at CMC2019
Design for Trust: Find Strength in Vulnerability, Voice, and Volume at CMC2019Design for Trust: Find Strength in Vulnerability, Voice, and Volume at CMC2019
Design for Trust: Find Strength in Vulnerability, Voice, and Volume at CMC2019Margot Bloomstein
 
Designing for Trust in an Era of Self-Validating Facts: Keynote UX in the Cit...
Designing for Trust in an Era of Self-Validating Facts: Keynote UX in the Cit...Designing for Trust in an Era of Self-Validating Facts: Keynote UX in the Cit...
Designing for Trust in an Era of Self-Validating Facts: Keynote UX in the Cit...Margot Bloomstein
 
Designing for Trust in an Uncertain World at An Event Apart Seattle
Designing for Trust in an Uncertain World at An Event Apart SeattleDesigning for Trust in an Uncertain World at An Event Apart Seattle
Designing for Trust in an Uncertain World at An Event Apart SeattleMargot Bloomstein
 
Designing trust in an era of self-validating facts at Fluxible 2018
Designing trust in an era of self-validating facts at Fluxible 2018Designing trust in an era of self-validating facts at Fluxible 2018
Designing trust in an era of self-validating facts at Fluxible 2018Margot Bloomstein
 
Empowerment in an era of self-validating facts at World IA Day Boston
Empowerment in an era of self-validating facts at World IA Day BostonEmpowerment in an era of self-validating facts at World IA Day Boston
Empowerment in an era of self-validating facts at World IA Day BostonMargot Bloomstein
 
Brand-Driven Content Strategy: Creating a Message Architecture Workshop at Co...
Brand-Driven Content Strategy: Creating a Message Architecture Workshop at Co...Brand-Driven Content Strategy: Creating a Message Architecture Workshop at Co...
Brand-Driven Content Strategy: Creating a Message Architecture Workshop at Co...Margot Bloomstein
 
Driving Your Product's Content Strategy with a Message Architecture at UX Lon...
Driving Your Product's Content Strategy with a Message Architecture at UX Lon...Driving Your Product's Content Strategy with a Message Architecture at UX Lon...
Driving Your Product's Content Strategy with a Message Architecture at UX Lon...Margot Bloomstein
 
Communicating in an Era of Self-Validating Facts at SXSW
Communicating in an Era of Self-Validating Facts at SXSWCommunicating in an Era of Self-Validating Facts at SXSW
Communicating in an Era of Self-Validating Facts at SXSWMargot Bloomstein
 
Behind Your Back: How Other Industries Talk About Higher Ed at ConfabEDU 2016
Behind Your Back: How Other Industries Talk About Higher Ed at ConfabEDU 2016Behind Your Back: How Other Industries Talk About Higher Ed at ConfabEDU 2016
Behind Your Back: How Other Industries Talk About Higher Ed at ConfabEDU 2016Margot Bloomstein
 
Content Strategy for an Era of Self-Validating Facts at CSsummit
Content Strategy for an Era of Self-Validating Facts at CSsummitContent Strategy for an Era of Self-Validating Facts at CSsummit
Content Strategy for an Era of Self-Validating Facts at CSsummitMargot Bloomstein
 
Expanding our expectations of "everyone" at Content Strategy Summit 2015
Expanding our expectations of "everyone" at Content Strategy Summit 2015Expanding our expectations of "everyone" at Content Strategy Summit 2015
Expanding our expectations of "everyone" at Content Strategy Summit 2015Margot Bloomstein
 
UX Futures: Publishing and Expanding Our Expectations of Everyone
UX Futures: Publishing and Expanding Our Expectations of EveryoneUX Futures: Publishing and Expanding Our Expectations of Everyone
UX Futures: Publishing and Expanding Our Expectations of EveryoneMargot Bloomstein
 

More from Margot Bloomstein (18)

Keynote: Transforming Your Brand Into a Trusted Source at OmnichannelX
Keynote: Transforming Your Brand Into a Trusted Source at OmnichannelXKeynote: Transforming Your Brand Into a Trusted Source at OmnichannelX
Keynote: Transforming Your Brand Into a Trusted Source at OmnichannelX
 
Fostering Trust in Your Brand and Beyond at Rosenfeld Enterprise Experience
Fostering Trust in Your Brand and Beyond at Rosenfeld Enterprise ExperienceFostering Trust in Your Brand and Beyond at Rosenfeld Enterprise Experience
Fostering Trust in Your Brand and Beyond at Rosenfeld Enterprise Experience
 
Designing for Trust in an Uncertain World at An Event Apart San Francisco
Designing for Trust in an Uncertain World at An Event Apart San FranciscoDesigning for Trust in an Uncertain World at An Event Apart San Francisco
Designing for Trust in an Uncertain World at An Event Apart San Francisco
 
Designing for Trust in an Uncertain World An Event Apart DC
Designing for Trust in an Uncertain World An Event Apart DCDesigning for Trust in an Uncertain World An Event Apart DC
Designing for Trust in an Uncertain World An Event Apart DC
 
Designing for Trust at design monat graz
Designing for Trust at design monat grazDesigning for Trust at design monat graz
Designing for Trust at design monat graz
 
Rebuilding Trust: Validate users by starting where they are at Confab 2019
Rebuilding Trust: Validate users by starting where they are at Confab 2019Rebuilding Trust: Validate users by starting where they are at Confab 2019
Rebuilding Trust: Validate users by starting where they are at Confab 2019
 
Design for Trust: Find Strength in Vulnerability, Voice, and Volume at CMC2019
Design for Trust: Find Strength in Vulnerability, Voice, and Volume at CMC2019Design for Trust: Find Strength in Vulnerability, Voice, and Volume at CMC2019
Design for Trust: Find Strength in Vulnerability, Voice, and Volume at CMC2019
 
Designing for Trust in an Era of Self-Validating Facts: Keynote UX in the Cit...
Designing for Trust in an Era of Self-Validating Facts: Keynote UX in the Cit...Designing for Trust in an Era of Self-Validating Facts: Keynote UX in the Cit...
Designing for Trust in an Era of Self-Validating Facts: Keynote UX in the Cit...
 
Designing for Trust in an Uncertain World at An Event Apart Seattle
Designing for Trust in an Uncertain World at An Event Apart SeattleDesigning for Trust in an Uncertain World at An Event Apart Seattle
Designing for Trust in an Uncertain World at An Event Apart Seattle
 
Designing trust in an era of self-validating facts at Fluxible 2018
Designing trust in an era of self-validating facts at Fluxible 2018Designing trust in an era of self-validating facts at Fluxible 2018
Designing trust in an era of self-validating facts at Fluxible 2018
 
Empowerment in an era of self-validating facts at World IA Day Boston
Empowerment in an era of self-validating facts at World IA Day BostonEmpowerment in an era of self-validating facts at World IA Day Boston
Empowerment in an era of self-validating facts at World IA Day Boston
 
Brand-Driven Content Strategy: Creating a Message Architecture Workshop at Co...
Brand-Driven Content Strategy: Creating a Message Architecture Workshop at Co...Brand-Driven Content Strategy: Creating a Message Architecture Workshop at Co...
Brand-Driven Content Strategy: Creating a Message Architecture Workshop at Co...
 
Driving Your Product's Content Strategy with a Message Architecture at UX Lon...
Driving Your Product's Content Strategy with a Message Architecture at UX Lon...Driving Your Product's Content Strategy with a Message Architecture at UX Lon...
Driving Your Product's Content Strategy with a Message Architecture at UX Lon...
 
Communicating in an Era of Self-Validating Facts at SXSW
Communicating in an Era of Self-Validating Facts at SXSWCommunicating in an Era of Self-Validating Facts at SXSW
Communicating in an Era of Self-Validating Facts at SXSW
 
Behind Your Back: How Other Industries Talk About Higher Ed at ConfabEDU 2016
Behind Your Back: How Other Industries Talk About Higher Ed at ConfabEDU 2016Behind Your Back: How Other Industries Talk About Higher Ed at ConfabEDU 2016
Behind Your Back: How Other Industries Talk About Higher Ed at ConfabEDU 2016
 
Content Strategy for an Era of Self-Validating Facts at CSsummit
Content Strategy for an Era of Self-Validating Facts at CSsummitContent Strategy for an Era of Self-Validating Facts at CSsummit
Content Strategy for an Era of Self-Validating Facts at CSsummit
 
Expanding our expectations of "everyone" at Content Strategy Summit 2015
Expanding our expectations of "everyone" at Content Strategy Summit 2015Expanding our expectations of "everyone" at Content Strategy Summit 2015
Expanding our expectations of "everyone" at Content Strategy Summit 2015
 
UX Futures: Publishing and Expanding Our Expectations of Everyone
UX Futures: Publishing and Expanding Our Expectations of EveryoneUX Futures: Publishing and Expanding Our Expectations of Everyone
UX Futures: Publishing and Expanding Our Expectations of Everyone
 

Recently uploaded

Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 

Recently uploaded (20)

Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 

Content strategy for Slow Experiences at HowLive15