Michael Reynolds presents reasons why corporate blogs may not be successful in attracting readers. Some key reasons discussed include blogs being boring and not engaging the reader, failure to promote blog posts on social media and within the company, lack of keyword research, poor post titles and imagery, infrequent posting, and difficulties subscribing. The presentation provides tips for improving blogs such as writing with personality, promoting posts more actively, researching keywords, using compelling titles, and posting more frequently.

1. Why
NOBODY READS
Your Corporate
Blog
PRESENTED BY: MICHAEL REYNOLDS

2. Michael Reynolds
About Michael:
• President / CEO of SpinWeb
• Cellist
• Sushi connoisseur
• Tennis player
• Marketing/tech nerd
• www.spinweb.net

3. Companies That Blog
… get 55% more website traffic
… generate 88% more leads

4. Leads from Blog

5. Sales from Blog

6. “I Tried Blogging But…”

7. “…It Didn’t Work!”
(So I gave up on blogging)

8. So Why Is Nobody Reading
Your Blog?

9. Your Blog is Boring
Write with heart… talk
to your best friend
over dinner.

10. You Keep Your
Blog a Secret
Share blog posts on
social media… more
than once! Email
articles to clients,
train your support
and sales teams to
use them.

11. You Don’t Do Keyword Research
Consistently research keywords to gauge
demand, effectiveness, and find new topics.

12. Your Blog Lacks Imagery

13. Your Authors are Not People
Make sure your posts are written by real people.

14. You Tell Too Many Stories
Start posts with:
!• “How to…”
• “The best way to…”
• “Is it bad to…?”
• Why does…?”
• Teach! Don’t reminisce.

15. Your Titles Are Vague
Industrial [stuff]
Business [stuff]
The interesting thing about [something]
How to [do a thing] by [doing another thing]
Why [a thing] makes it easier to [do a thing]
Getting the most out of [a thing]

16. You Post Once Every Three
Months
Blogging frequency
affects customer
acquisition.

17. You Make it Hard to Subscribe
Allow subscription via:
!• Email
• RSS
• Email
• Social media
• Email
• Email…

18. You Sell Too Much On Your Blog
Can your blog generate leads?
Absolutely! However, your blog
is not the place to “sell” to your
visitors.

19. You Never Exchange
Guest Posts
Guest post to:
!• Get in front of another audience
• Gain amplification from an influencer
• Develop a partnership

20. You’re Not Spending
Any Money On It
Utilize Facebook promoted
posts, custom audiences,
Twitter audiences,
Outbrain, etc.

21. Your Website is Ugly
Design affects credibility on the
web.

22. Why
NOBODY READS
Your Corporate
Blog
PRESENTED BY: MICHAEL REYNOLDS