Internet blogging...

2. Presented by:
Marygrace C. Cagungun

3. BLOG
Blogs allow you to publish photos, writing,
videos and other content online. They also
allow you to discuss posts through a comments
section or social media accounts. They have
grown in popularity since the 1990s, and in
February 2011, there were 156 million public
blogs.

4.  The ease of creating a blog has increased
because of the rise of large-scale
blogging websites like WordPress and
Blogger. These platforms allow you to post
videos, slide shows and PowerPoint
presentations on your site.

5.  You can post a PowerPoint presentation on
a blog if you know the fundamentals of
pasting codes and creating online
accounts.

6.  Blog is a free service for communication,
self-expression and freedom of speech. I
believe that blog increases the
availability of information, encourages
healthy debate and makes possible new
connections between people.

7.  We respect our users' ownership of and
responsibility for the content they choose
to share. It is our belief that censoring
this content is contrary to a service that
bases itself on freedom of expression.

8.  In order to uphold these values, we need
to curb abuses that threaten our ability
to provide this service and the freedom of
expression it encourages. As a result,
there are some boundaries on the type of
content that can be hosted with blogging.

9.  The boundaries we have defined are those
that both comply with legal requirements
and that serve to enhance the service as a
whole.

10. In creating blog, you should know the ffg…
 Know Your Audience
 Blogging is part of your strategy
 Define the conversation
 What’s your story?
 Sourcing content
 Storytelling tools
 Share and build your blog community
year-round

11. Who’s in the room?
http://www.flickr.com/photos/33914386@N08/3230910546/

12. Social Media
The social media funnel
Engage
Creates
Trust
Move to
Action

13. A social media strategy
Focuses social media on GOALS
Deepens engagement
Extends reach
Opens resources
…moves people to action, smartly

14. The potential of social media
Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/

15. The potential of social media
Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/

16. Free Powerpoint Templates
16
Think bigger than blogging
Specific
Measurable
Attainable
Realistic
Time-bound
Translate these
to into a blog
strategy

17. Effective blogging requires planning

18. Free Powerpoint Templates
18
Define your audience
http://www.flickr.com/photos/89888346@N00/179760033/

19. Free Powerpoint Templates
19
“Write to one person you respect,
and think about the message you're
sending to your future
grandchildren”
-Gary Vaynerchuk

20. Free Powerpoint Templates
20
Define the conversation

21. Rethink “Here we are!”
Focus on producing great content
Integrate stories
News is the added value

22. Free Powerpoint Templates
22
What will really
engage and
relate? Create
vibrant
conversation?

23. Share pair break
Turn to the person next to you and discuss:
What will the blog conversation focus on, year-round?
What connects to your audience?
Identify 1- 3 conversation themes

24. Creating exciting year-round content
http://www.flickr.com/photos/78607248@N00/106810075/

25. “The best person to write the blog
is the person most excited about it”
- Case Foundation
http://www.casefoundation.org/spotlight/technology/start_nonprofit_blog

26. Content ideas
http://www.flickr.com/photos/jessalyn/4107808290/in/photostream/

27. Types of content
Behind the Scenes
Calls to Action
Personal Stories
Achievements
Interviews
Alumni thoughts
52 different types of blog posts that
workhttp://www.problogger.net/archives/2011/09/03/52-types-of-blog-posts-
that-are-proven-to-work/

28. Plan for content
Invite multiple authors and guest posts
Purchase needed audio, video, photo tools
Create a set content calendar with set posting dates
and topics
Cross-post, republish to comparable or “sister” blogs

29. Sourcing stories
http://www.flickr.com/photos/23287017@N04/3570710092/

30. Research content ideas
Set up Google alerts
Search Twitter
Industry blogs, newsletters, tweets
Set up online RSS feeds
Read other camp and industry blogs

31. Free Powerpoint Templates
31
Storytelling connects
http://www.flickr.com/photos/22829128@N08/2566241384/

32. Storytelling principles
Have a point of view
Know your story: tell it in many
different ways
Integrate a story arc, if possible
Highlight compelling characters

33. Create a content calendar
http://createasfolk.com/?p=2435

36. Sample blog content calendars

37. Share pair break 2
Turn to the person next to you and discuss:
1. What types of content can you generate?
2. Name a major challenge to creating content

38. Storytelling tools: Storify

39. Storytelling Tools

40. Storytelling Tools: Video
http://www.youtube.com/nonprofitvideoawards

41. Reach out to those you want to attract
Educators
Federations
Foundations
Mom bloggers
Alumni bloggers
Local synagogues
…and more
http://www.flickr.com/photos/77941960@N00/4074083883/

42. Comment on
their blogs,
without
talking about
yourself
Great idea,
introduces
you to them
And they
will check
out your
blog!

43. Added bonus: community-building practices
Remember the ABCs: Always Be Commenting
Comment on at least 3 other blogs weekly, create a
routine of blogs you regularly comment on
Invite comments through DMs, @messages,
Facebook Posts, newsletters – ask for thoughts!
Create a roster of guest contributors: alumni,
donors, influencers, campers

44. Added bonus: social widgets develop blog
community
Install a social commenting system such as Discuss, or
the Facebook Commenting plugin
Feed latest posts to the website, Twitter, Facebook, and
side of the blog
Include a “latest comments” widget on the sidebar of the
blog
Enable RSS feeds and “subscribe to blog” options

45. http://amysampleward.org

48. Let’s look at some blogs

55. Don’t Forget to Measure!
Google analytics
Blog analytics
Google feedburner
Comments
Tracking online mentions
(socialmention,
tweetmeme, etc.)

56. In summary…
1. Define the conversation theme(s)
2. Plan your content: gather, schedule, research
3. Plan for a year-round blog
4. Make the blog your kitchen table conversation space
5. Highlight stories, connect through storytelling
6. Begin to build a community of interest that will sustain
your blog year-round

57. Storytelling resources
http://www.socialbrite.org/2010/07/15/visual-storytelling-checklist/
http://www.socialbrite.org/sharing-center/media/
http://www.nten.org/blog/2011/10/04/visual-storytelling-nonprofits
http://wiltonblake.com/define-nonprofit-storytelling/
http://wiltonblake.com/nonprofit-storytelling-resources-scoopit/
http://www.socialbrite.org/2011/04/21/8-great-examples-of-nonprofit-storytelling/