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STARBUCKS
BUYER PERSONA OVERVIEW
February, 2015
HIP HANNAH
Background:
- Marketer for American Apparel
- Single working woman, feminist, enjoys
shopping at thrift stores ...
HIP HANNAH
Goals
- Succeed at work
- Maintain healthy, trendy image
Challenges
- Maintaining energy
- Getting healthy snac...
HIP HANNAH
Real Quotes
- “I work a lot and I barely get enough
sleep.”
- “I love being different and relaxing after
a long...
HIP HANNAH
Common Social Media Platforms
- Instagram
- Twitter
- Tumblr
Marketing Messaging
- Emphasize Personal Experienc...
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Starbucks buyer persona

A buyer persona for Starbucks. A project for my Social Media Management class.

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Starbucks buyer persona

  1. 1. STARBUCKS BUYER PERSONA OVERVIEW February, 2015
  2. 2. HIP HANNAH Background: - Marketer for American Apparel - Single working woman, feminist, enjoys shopping at thrift stores and walking her two great danes, Mic and Jack Demographics - Skews Female, fairly equal - HH Income: mid-income ($30-50k) - Urban Identifiers - Technology, Yoga, Clean Eating - Creative, On-Trend, Unique, Coffee Connoisseur
  3. 3. HIP HANNAH Goals - Succeed at work - Maintain healthy, trendy image Challenges - Maintaining energy - Getting healthy snacks on-the-go How we help - Providing Caffeine in an appealing drink - Having healthy snacks and meals prepared, as well as some delightful sweets - Providing a comfortable, trendy place to work
  4. 4. HIP HANNAH Real Quotes - “I work a lot and I barely get enough sleep.” - “I love being different and relaxing after a long days work.” - “Sometimes I just need a pick-me-up.” Common Objections - High price - Not personal enough - Misspelled names on cups
  5. 5. HIP HANNAH Common Social Media Platforms - Instagram - Twitter - Tumblr Marketing Messaging - Emphasize Personal Experience - Introduce New Products

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