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Enjeux et impacts du multiplateforme sur mobile
       Michaël Chaize | Flash Platform Evangelist




 © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.



Thursday, June 23, 2011
La bande passante mobile est en pleine explosion




                                                                                                        3G/4G/LTE
Connection Speed (Mbps)




                                                                                                        50Mb/s




                                                                                                               Cable/DSL


                                                                                           12Mb/s

                                                                                                          3G




                          1995                                     2000             2005   2010                2015
                                                                                              Source: Adobe Systems, Inc.


       © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.




Thursday, June 23, 2011
L’usage d’Internet est transformé




                                                                                      You Are Here
       Internet Users (MM)




                               Desktop




                                 Mobile



                             2007E    2008E                2009E              2010E     2011E    2012E   2013E     2014E     2015E
                                                                                                                 Source: Morgan Stanley
 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.




Thursday, June 23, 2011
Une stratégie multi-écran




 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.   4



Thursday, June 23, 2011
Opportunité d’étendre vos services


Le multi-écran est n’est pas un sous-ensemble                                 ~ C’est un supplément contraint par la fragmentation



                                                                                                                Browser
                                                                                                                          Mobile OS



                                                                                                             Multiscreen     Tablet
             Desktop web                            Multiscreen                            Desktop web
                                                                                                                            Screen
                                                                                                                          resolution
                                                                                                                  Phone




                             PERCEPTION                                                           REALITY
 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.




Thursday, June 23, 2011
Histoire de Flash et arrivée sur les mobiles




 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.   6




Thursday, June 23, 2011
Open Screen Project

                              Technology Partners          Content Partners




 © 2010 Adobe Systems Incorporated. All Rights Reserved.



Thursday, June 23, 2011
L’entreprise et les applications mobiles




 © 2010 Adobe Systems Incorporated. All Rights Reserved.



Thursday, June 23, 2011
L’ère du PC




                                          Espace
                                      {   Heures xes
                                          Point d’accès



 © 2011 Adobe Systems Incorporated.



Thursday, June 23, 2011
Table es et applications d’entreprise




               Confort

 © 2011 Adobe Systems Incorporated.



Thursday, June 23, 2011
Table es et applications d’entreprise




               Confort

 © 2011 Adobe Systems Incorporated.



Thursday, June 23, 2011
Table es et applications d’entreprise




               Réseau

 © 2011 Adobe Systems Incorporated.



Thursday, June 23, 2011
Table es et applications d’entreprise




               Localisation

 © 2011 Adobe Systems Incorporated.



Thursday, June 23, 2011
Table es et applications d’entreprise




               HD caméra

 © 2011 Adobe Systems Incorporated.



Thursday, June 23, 2011
Table es et applications d’entreprise




               Collaboration

 © 2011 Adobe Systems Incorporated.



Thursday, June 23, 2011
Nouveaux usages




                 Remplacement du papier / Audit

            Force commerciale, Aide à la vente

  Intervention sur site, Expertise technique

            Répartition géographie (dispatcher)



                                      Améliorer la productivité

                        Améliorer la prise de décision

                          Améliorer la gestion du parc



 © 2011 Adobe Systems Incorporated.



Thursday, June 23, 2011
Native Mobile Application Development Model


                                                            A costly, inefficient development model



                                               Native                         Native   Native    Native
                                                App                            App      App       App




                                                                                                Additional
                                                                                                  OS’s




 © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.




Thursday, June 23, 2011
Introducing a new mobile development paradigm


                                   One Tool, One Language, One Codebase


                                                                              Flex Application   Common codebase



                                                                                    AIR



                                                                                                 Additional
                                                                                                   OS’s



                                                                              Any Platform

 © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.




Thursday, June 23, 2011
Platforms, browsers, and devices



  In-browser




  Outside the browser




  Mobile Platforms




  Set-top boxes (Future)


 © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.




Thursday, June 23, 2011
FLEX FRAMEWORK 4

 SPARK COMPONENT MODEL



                  ActionScript                    MXML



                     Component                     Skin




                                                   Graphics
                      Behavior                      Layout
                                                  Animation
                       Logic                         Parts
                        Data     CSS properties     States




Thursday, June 23, 2011
Mobile Applications in Flex 4.5

                    s:Application                          s:ViewNavigatorApplication   s:TabbedViewNavigatorApplication




 © 2010 Adobe Systems Incorporated. All Rights Reserved.               21



Thursday, June 23, 2011
<s:ViewNavigatorApplication> life cycle

                        views.ListEmployees                views.DetailsEmployee   views.ListEmployees




                                                                view destroyed        view created



                               view destroyed                 view created




                                                              “BACK” bu on

                                          DATA                      subset               DATA

                                                            persisted in memory
 © 2010 Adobe Systems Incorporated. All Rights Reserved.             22



Thursday, June 23, 2011
Flex 4.5 et le multi-écran


                                                               <?xml version="1.0"
                                                               encoding="utf-8"?>
                                                           <s:MobileApplication
                                                           applicationDPI="160">
                                                              ...


                                                           var curDensity:Number =
                                                           FlexGlobals.topLevelApplication.runtimeDPI;



                                                           <s:Image>
                                                                   <s:source>
                                                                       <s:MultiDPIBitmapSource
                                                                           source160dpi="logo.png"
                                                                           source240dpi="logo240.png"
                                                                           source320dpi="logo320.png" />
                                                                   </s:source>
                                                               </s:Image>




 © 2010 Adobe Systems Incorporated. All Rights Reserved.          23



Thursday, June 23, 2011
Flex 4.5.1 et Flash Builder 4.5.1



           Android tablets                                                    BlackBerry PlayBook   Apple tablets




 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.            24



Thursday, June 23, 2011
Adobe Flex et votre stratégie multi-écran




 © 2011 Adobe Systems Incorporated.



Thursday, June 23, 2011
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.



Thursday, June 23, 2011

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Adobe et la stratégie multi-écrans

  • 1. Enjeux et impacts du multiplateforme sur mobile Michaël Chaize | Flash Platform Evangelist © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. Thursday, June 23, 2011
  • 2. La bande passante mobile est en pleine explosion 3G/4G/LTE Connection Speed (Mbps) 50Mb/s Cable/DSL 12Mb/s 3G 1995 2000 2005 2010 2015 Source: Adobe Systems, Inc. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. Thursday, June 23, 2011
  • 3. L’usage d’Internet est transformé You Are Here Internet Users (MM) Desktop Mobile 2007E 2008E 2009E 2010E 2011E 2012E 2013E 2014E 2015E Source: Morgan Stanley © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. Thursday, June 23, 2011
  • 4. Une stratégie multi-écran © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 4 Thursday, June 23, 2011
  • 5. Opportunité d’étendre vos services Le multi-écran est n’est pas un sous-ensemble ~ C’est un supplément contraint par la fragmentation Browser Mobile OS Multiscreen Tablet Desktop web Multiscreen Desktop web Screen resolution Phone PERCEPTION REALITY © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. Thursday, June 23, 2011
  • 6. Histoire de Flash et arrivée sur les mobiles © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 6 Thursday, June 23, 2011
  • 7. Open Screen Project Technology Partners Content Partners © 2010 Adobe Systems Incorporated. All Rights Reserved. Thursday, June 23, 2011
  • 8. L’entreprise et les applications mobiles © 2010 Adobe Systems Incorporated. All Rights Reserved. Thursday, June 23, 2011
  • 9. L’ère du PC Espace { Heures xes Point d’accès © 2011 Adobe Systems Incorporated. Thursday, June 23, 2011
  • 10. Table es et applications d’entreprise Confort © 2011 Adobe Systems Incorporated. Thursday, June 23, 2011
  • 11. Table es et applications d’entreprise Confort © 2011 Adobe Systems Incorporated. Thursday, June 23, 2011
  • 12. Table es et applications d’entreprise Réseau © 2011 Adobe Systems Incorporated. Thursday, June 23, 2011
  • 13. Table es et applications d’entreprise Localisation © 2011 Adobe Systems Incorporated. Thursday, June 23, 2011
  • 14. Table es et applications d’entreprise HD caméra © 2011 Adobe Systems Incorporated. Thursday, June 23, 2011
  • 15. Table es et applications d’entreprise Collaboration © 2011 Adobe Systems Incorporated. Thursday, June 23, 2011
  • 16. Nouveaux usages Remplacement du papier / Audit Force commerciale, Aide à la vente Intervention sur site, Expertise technique Répartition géographie (dispatcher) Améliorer la productivité Améliorer la prise de décision Améliorer la gestion du parc © 2011 Adobe Systems Incorporated. Thursday, June 23, 2011
  • 17. Native Mobile Application Development Model A costly, inefficient development model Native Native Native Native App App App App Additional OS’s © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. Thursday, June 23, 2011
  • 18. Introducing a new mobile development paradigm One Tool, One Language, One Codebase Flex Application Common codebase AIR Additional OS’s Any Platform © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. Thursday, June 23, 2011
  • 19. Platforms, browsers, and devices In-browser Outside the browser Mobile Platforms Set-top boxes (Future) © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. Thursday, June 23, 2011
  • 20. FLEX FRAMEWORK 4 SPARK COMPONENT MODEL ActionScript MXML Component Skin Graphics Behavior Layout Animation Logic Parts Data CSS properties States Thursday, June 23, 2011
  • 21. Mobile Applications in Flex 4.5 s:Application s:ViewNavigatorApplication s:TabbedViewNavigatorApplication © 2010 Adobe Systems Incorporated. All Rights Reserved. 21 Thursday, June 23, 2011
  • 22. <s:ViewNavigatorApplication> life cycle views.ListEmployees views.DetailsEmployee views.ListEmployees view destroyed view created view destroyed view created “BACK” bu on DATA subset DATA persisted in memory © 2010 Adobe Systems Incorporated. All Rights Reserved. 22 Thursday, June 23, 2011
  • 23. Flex 4.5 et le multi-écran <?xml version="1.0" encoding="utf-8"?> <s:MobileApplication applicationDPI="160"> ... var curDensity:Number = FlexGlobals.topLevelApplication.runtimeDPI; <s:Image> <s:source> <s:MultiDPIBitmapSource source160dpi="logo.png" source240dpi="logo240.png" source320dpi="logo320.png" /> </s:source> </s:Image> © 2010 Adobe Systems Incorporated. All Rights Reserved. 23 Thursday, June 23, 2011
  • 24. Flex 4.5.1 et Flash Builder 4.5.1 Android tablets BlackBerry PlayBook Apple tablets © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 24 Thursday, June 23, 2011
  • 25. Adobe Flex et votre stratégie multi-écran © 2011 Adobe Systems Incorporated. Thursday, June 23, 2011
  • 26. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. Thursday, June 23, 2011