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Oop2012 keynote Design Driven Development

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Michael Chaize
Michael Chaize

My slides for the OOP2012 keynote in Munich, Germany

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Successful applications with Design-centric developments Michaël Chaize | Developer Evangelist RIAgora.com | @mchaize ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
A killer what? © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
e OS was the interface © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
e network is the interface.
e data is the interface © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
e message is the interface © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
You are the interface © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
B2C, B2B & B2E iPhone app ERP Website CRM © 2010 Adobe Systems Incorporated. All Rights Reserved. 11
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
A new mindset : the key of success © 2010 Adobe Systems Incorporated. All Rights Reserved. 15
Why ? Focus on the user-experience ? ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 16
NATO ED DD EF OR B ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 17
NATO D DD AFTER ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 18
Car industry ED DD EF OR B ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 19
Car industry D DD AFTER ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 20
Car industry ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 21
Car industry ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 22
Car industry ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 23
e power of technology 1 x 3.2 GHz Power Processing Element 1 x 729MHz Broadway processor 7 x Synergistic Processing Elements – NVIDIA RSX “Reality Synthesiser” ATI Hollywood GPU 256MB GDDR3 video memory 3MB embedded GPU texture memory Up to 1080p HDMI output resolution Up to 576i output resolution (PAL/SECAM) 256MB XDR DRAM 24MB 1T-SRAM & 64MB GDDR3 SDRAM 250GB 2.5” SATA hard drive 512MB internal ash memory Blu-Ray Disc, DVD, CD, SACD media handling – Dolby TrueHD Bitstream Digital 5:1 audio Dolby Pro Logic II 802.11b/g wi- 802.11b/g wi- Wired Gigabit Ethernet – © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
e power of technology 1 x 3.2 GHz Power Processing Element 1 x 729MHz Broadway processor 7 x Synergistic Processing Elements – NVIDIA RSX “Reality Synthesiser” ATI Hollywood GPU 256MB GDDR3 video memory 3MB embedded GPU texture memory Up to 1080p HDMI output resolution Up to 576i output resolution (PAL/SECAM) 256MB XDR DRAM 24MB 1T-SRAM & 64MB GDDR3 SDRAM 250GB 2.5” SATA hard drive 512MB internal ash memory Blu-Ray Disc, DVD, CD, SACD media handling – Dolby TrueHD Bitstream Digital 5:1 audio Dolby Pro Logic II 802.11b/g wi- 802.11b/g wi- Wired Gigabit Ethernet – 36M 71M © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
36M 71M © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Design Driven Development USER EXPERIENCE TECHNOLOGY THE BUSINESS THE USERS ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 27
Observe ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 28
Design 8m 90m to unlocks ROI © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
oughtless acts © Copyright 2010 Adobe Systems Incorporated. All rights reserved © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Hotline at Adobe ED DD EF OR B ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 32
Hotline at Adobe D DD AFTER 15% 10% 10>1 faster cust. sat. training. ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 33
How to measure success ? Looking at the stars ? ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 34
How to measure success ? ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 35
Enterprise applications Real-Time ACCESS to my Enterprise Knowledge INTERACTION QUALITY IMPROVEMENT ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 36
Human interactions with the Enterprise knowledge Working with paper •Interact directly on the information •One single plan •Learnt at school •Knowledge not centralized •Expensive ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 37
Human interactions with the Enterprise knowledge Collaboration on a wall •Interact directly on the information •One single plan •Learnt at school •Knowledge is lost •One at a time ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 38
Human interactions with the Enterprise knowledge e era of PC •Knowledge is centralized •Extended company & Collaboration •Mouse and Keyboard •Learning curve •No mobility at all ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 39
Human interactions with the Enterprise knowledge What inspired a PC is not inspiring anymore ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 40
Human interactions with the Enterprise knowledge Laptops •First a empt of mobility •Extends the work area (home vs office) •Confort •Network access •Worst interactions ever ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 41
Human interactions with the Enterprise knowledge Mobility... ...with some constraints ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 42
Human interactions with the Enterprise knowledge Smartphones •Total mobility •Confort •Typing experience •Small screen = less information ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 43
Human interactions with the Enterprise knowledge Tablets •Total mobility •Confort & autonomy •Typing experience •Large screen •Pleasure and work on the same device ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 44
A classic IT fail v Draw on pictures Video chat Take pictures Cameras Microphone VoIP Voice Recognition ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 45
When the web fails © 2010 Adobe Systems Incorporated. All Rights Reserved. 46
e traditional way for Enterprise apps development v What do Express the needs Technical Back-end + UI Delivery you need ? in a doc speci cations developments LOB IT ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 47
D.D.D - Design Driven Development v Observe, Technical What problems Find solutions Observe, solutions to serve Delivery are you facing ? designing the UI Observe the UI What How to build ? to build ? Analytics to scale ? ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 48
Adobe and Enterprise applications Design & Develop Manage the content Measure & Analyze Designers Content Business managers analysts Developers A B C ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 49
Michaël Chaize | Developer Evangelist RIAgora.com | @mchaize | mchaize@adobe.com ©2011 ©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

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Oop2012 keynote Design Driven Development

  • 1. Successful applications with Design-centric developments Michaël Chaize | Developer Evangelist RIAgora.com | @mchaize ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 2. A killer what? © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 3. e OS was the interface © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 4. e network is the interface.
  • 5. e data is the interface © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 6.
  • 7.
  • 8.
  • 9. e message is the interface © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 10. You are the interface © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 11. B2C, B2B & B2E iPhone app ERP Website CRM © 2010 Adobe Systems Incorporated. All Rights Reserved. 11
  • 12. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 13. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 14. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 15. A new mindset : the key of success © 2010 Adobe Systems Incorporated. All Rights Reserved. 15
  • 16. Why ? Focus on the user-experience ? ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 16
  • 17. NATO ED DD EF OR B ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 17
  • 18. NATO D DD AFTER ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 18
  • 19. Car industry ED DD EF OR B ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 19
  • 20. Car industry D DD AFTER ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 20
  • 21. Car industry ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 21
  • 22. Car industry ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 22
  • 23. Car industry ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 23
  • 24. e power of technology 1 x 3.2 GHz Power Processing Element 1 x 729MHz Broadway processor 7 x Synergistic Processing Elements – NVIDIA RSX “Reality Synthesiser” ATI Hollywood GPU 256MB GDDR3 video memory 3MB embedded GPU texture memory Up to 1080p HDMI output resolution Up to 576i output resolution (PAL/SECAM) 256MB XDR DRAM 24MB 1T-SRAM & 64MB GDDR3 SDRAM 250GB 2.5” SATA hard drive 512MB internal ash memory Blu-Ray Disc, DVD, CD, SACD media handling – Dolby TrueHD Bitstream Digital 5:1 audio Dolby Pro Logic II 802.11b/g wi- 802.11b/g wi- Wired Gigabit Ethernet – © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 25. e power of technology 1 x 3.2 GHz Power Processing Element 1 x 729MHz Broadway processor 7 x Synergistic Processing Elements – NVIDIA RSX “Reality Synthesiser” ATI Hollywood GPU 256MB GDDR3 video memory 3MB embedded GPU texture memory Up to 1080p HDMI output resolution Up to 576i output resolution (PAL/SECAM) 256MB XDR DRAM 24MB 1T-SRAM & 64MB GDDR3 SDRAM 250GB 2.5” SATA hard drive 512MB internal ash memory Blu-Ray Disc, DVD, CD, SACD media handling – Dolby TrueHD Bitstream Digital 5:1 audio Dolby Pro Logic II 802.11b/g wi- 802.11b/g wi- Wired Gigabit Ethernet – 36M 71M © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 26. 36M 71M © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 27. Design Driven Development USER EXPERIENCE TECHNOLOGY THE BUSINESS THE USERS ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 27
  • 28. Observe ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 28
  • 29.
  • 30. Design 8m 90m to unlocks ROI © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 31. oughtless acts © Copyright 2010 Adobe Systems Incorporated. All rights reserved © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 32. Hotline at Adobe ED DD EF OR B ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 32
  • 33. Hotline at Adobe D DD AFTER 15% 10% 10>1 faster cust. sat. training. ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 33
  • 34. How to measure success ? Looking at the stars ? ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 34
  • 35. How to measure success ? ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 35
  • 36. Enterprise applications Real-Time ACCESS to my Enterprise Knowledge INTERACTION QUALITY IMPROVEMENT ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 36
  • 37. Human interactions with the Enterprise knowledge Working with paper •Interact directly on the information •One single plan •Learnt at school •Knowledge not centralized •Expensive ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 37
  • 38. Human interactions with the Enterprise knowledge Collaboration on a wall •Interact directly on the information •One single plan •Learnt at school •Knowledge is lost •One at a time ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 38
  • 39. Human interactions with the Enterprise knowledge e era of PC •Knowledge is centralized •Extended company & Collaboration •Mouse and Keyboard •Learning curve •No mobility at all ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 39
  • 40. Human interactions with the Enterprise knowledge What inspired a PC is not inspiring anymore ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 40
  • 41. Human interactions with the Enterprise knowledge Laptops •First a empt of mobility •Extends the work area (home vs office) •Confort •Network access •Worst interactions ever ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 41
  • 42. Human interactions with the Enterprise knowledge Mobility... ...with some constraints ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 42
  • 43. Human interactions with the Enterprise knowledge Smartphones •Total mobility •Confort •Typing experience •Small screen = less information ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 43
  • 44. Human interactions with the Enterprise knowledge Tablets •Total mobility •Confort & autonomy •Typing experience •Large screen •Pleasure and work on the same device ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 44
  • 45. A classic IT fail v Draw on pictures Video chat Take pictures Cameras Microphone VoIP Voice Recognition ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 45
  • 46. When the web fails © 2010 Adobe Systems Incorporated. All Rights Reserved. 46
  • 47. e traditional way for Enterprise apps development v What do Express the needs Technical Back-end + UI Delivery you need ? in a doc speci cations developments LOB IT ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 47
  • 48. D.D.D - Design Driven Development v Observe, Technical What problems Find solutions Observe, solutions to serve Delivery are you facing ? designing the UI Observe the UI What How to build ? to build ? Analytics to scale ? ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 48
  • 49. Adobe and Enterprise applications Design & Develop Manage the content Measure & Analyze Designers Content Business managers analysts Developers A B C ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 49
  • 50. Michaël Chaize | Developer Evangelist RIAgora.com | @mchaize | mchaize@adobe.com ©2011 ©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.