Marcelo de Oliveira
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Personal Information
Organization / Workplace
São Paulo Brazil
Occupation
Managing Director
Industry
Advertising / Marketing / PR
Website
www.loyaltymkt.com.br
About
Marketing Professional with strong academic background and 20 years of experience, notably in Customer Relationship Management and Customer Analytics developing B2B and B2C marketing strategies with a focus on multichannel sales and loyalty. Responsible for the areas of CRM at Souza Cruz, Banco Santander Brazil and LatAm and BankBoston. I am currently Managing Director of Loyalty Marketing Solutions, an award-winning brazilian Relationship Marketing agency, accumulating experience in developing marketing strategies with significant results for companies in diverses sectors such as Souza Cruz, Petrobras, O Boticário, VR Group, Accenture, Contax, Allianz Group, SESI, SEBRAE, Pronep Home ...
Contact Details
Tags
loyalty marketing loyalty program customer relationship management loyalty social media social network relationship retention direct marketing social crm consumer behaviour recommendation collaboration trust purchase intention satisfaction web2.0 psy social networking social sciences loyal abemd award ad agency
See more
Personal Information
Organization / Workplace
São Paulo Brazil
Occupation
Managing Director
Industry
Advertising / Marketing / PR
Website
www.loyaltymkt.com.br
About
Marketing Professional with strong academic background and 20 years of experience, notably in Customer Relationship Management and Customer Analytics developing B2B and B2C marketing strategies with a focus on multichannel sales and loyalty. Responsible for the areas of CRM at Souza Cruz, Banco Santander Brazil and LatAm and BankBoston. I am currently Managing Director of Loyalty Marketing Solutions, an award-winning brazilian Relationship Marketing agency, accumulating experience in developing marketing strategies with significant results for companies in diverses sectors such as Souza Cruz, Petrobras, O Boticário, VR Group, Accenture, Contax, Allianz Group, SESI, SEBRAE, Pronep Home ...
Tags
loyalty marketing loyalty program customer relationship management loyalty social media social network relationship retention direct marketing social crm consumer behaviour recommendation collaboration trust purchase intention satisfaction web2.0 psy social networking social sciences loyal abemd award ad agency
See more