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Digital Economy and Business Strategy in Brazil_Coutinhofgv

Presentation at the Leader Thinking Forum on how digital trends will combine with demography, globalization and natural resources to change business environment in Brazil

Digital Economy and Business Strategy in Brazil_Coutinhofgv

  1. 1. Digital Economy, Markets and Organizations: A Brazilian Perspective São Paulo, 11/25/2015 marcelo.coutinho@fgv.br @mcoutinho
  2. 2. Demography Nature limits You / Your Career / Your Company Globalization of legal and compliance systems Digital Information Digital Social Networks Internet of Things
  3. 3. Source: Envelhecimento populacional e desafios para o Sistema de Saúde Brasileiro, 2013 Brazil will age faster than Japan
  4. 4. 1995... Digital Information You / Your Career / Your Company
  5. 5. Average Time watching TV Mon-Fri: 4hs 31min Average Time listening Radio Mon-Fri: 3hs 42min Average Time on the Web Mon-Fri: 4hs 59min Average Time watching TV Sat-Sun: 4hs 14min Average Time listening Radio Sat-Sun : 2hs 33min Average Time on the Web Sat-Sun: 4hs 24min TV and Web are the major media in Brazil Source: Pesquisa Brasileira de Mídia 2015 - Secom
  6. 6. Fonte: TIC Domicílios 2014, CGI (campo Out 2014-Mar2015) Internet access via mobile is growing in Brazil (76% of total internet users) 34% of mobile owners acess the web while watching TV (July 2015)
  7. 7. 1995... Digital Information 2005... Digital Social Networks You / Your Career / Your Company
  8. 8. 1995... Digital Information 2005... Digital Social Networks 2020... Internet of Things You / Your Career / Your Company
  9. 9. Source: Deloitte
  10. 10. New consumer relationships and expectations
  11. 11. Source: Data Never Sleeps 2.0 – Domosphere (Google, NY Times, Apple, Cisco, The Guardian)
  12. 12. Source: Google, The Connected Consumer Survey, 2015
  13. 13. “In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention”. Herbert Simon, 1971 Attention is the new oil
  14. 14. The ability to connect with society is the new frontier of competitive advantage and profitability
  15. 15. Redefine Organization Design and the meaning of work
  16. 16. Argentina: 91 Chile: 38 Colombia: 64 México: 69 Peru: 90 Venezuela: 103
  17. 17. Message to HR: Generation Y will age
  18. 18. Published: December 14, 1986 the baby boom generation, people who don't like being told what to do, who don't trust The Company, who want more than the satisfactions of money and title and who, deep down, though they haven't said so recently, want to contribute something to society. These children of the 60's, bearing their Ph.D.'s, J.D.'s and M.D.'s, are hot properties, Mr. Raelin says. Companies want to hire them, but once hired, they are hell on managers and, if managers don't handle them right, they leave.
  19. 19. To the baby boom parents (themselves emerging from the II World War and the Great Depression), familial life was equated with material possession; their children were to have everything. Never would they know the deprivation and hardship experienced by their parents. The result was a declining work ethic Management Review, UCLA, 1988
  20. 20. Cognitive, non- routine Manual, non- routine Cognitive, routine Manual, routine
  21. 21. HR is based 20th century bureacracy (control), not leadeship
  22. 22. You can lead, but you cannot control (even in the Army)
  23. 23. Rethink Competitive Advantage Cycles
  24. 24. As noted by Geoffrey Hosking in “Trust: A History”: “…trust is mediated through symbolic systems and their corresponding institutions, and those systems and institutions change over time”. After religion, money and the nation-state, may be a new symbolic system is emerging, where trust is based on technology, social networks and economic exchanges (my hypothesis). The growth of the sharing economy suggests that it will make more difference in societies like Brazil, where the state has failed in improving trust. This is just a hypothesis that needs the test of time, but if it is correct will show a growth path for many startups
  25. 25. Source: McGrath, 2013
  26. 26. Final Question: Can Shareholder Value Doctrine deliver in this new game?
  27. 27. Shareholder Value is not destiny. Is just a phase of economic history
  28. 28. Culture eats strategy for breakfast
  29. 29. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world
  30. 30. Digital Economy, Markets and Organizations: A Brazilian Perspective São Paulo, 11/25/2015 marcelo.coutinho@fgv.br @mcoutinho

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