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Social_Networks_BusinessSchools_CoutinhoFGV
1. A Brazilian perspective on social networks,
business schools and media
marcelo.coutinho@fgv.br @mcoutinho
Business Schools Media Conference
São Paulo, October 2015
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7. Business School were about social
networks long before Facebook
HBS Alumni, circa 1920
15. “Control” is not an option even with the
most disciplined students in the world
16.
17. How we use this technology to gain social capital,
produce knowledge, social benefits and make
some bucks in the way?
• Recognize that attention is the most valuable
resource today
18. Source: Data Never Sleeps 2.0 – Domosphere (Google, NY Times, Apple, Cisco, The Guardian)
19. “In an information-rich world, the wealth of
information means a dearth of something else: a
scarcity of whatever it is that information
consumes. What information consumes is rather
obvious: it consumes the attention of its
recipients. Hence a wealth of information creates
a poverty of attention”.
Herbert Simon, 1971
21. How we use this technology to gain social capital,
produce knowledge, social benefits and make
some bucks in the way?
• Recognize that attention is the most valuable
resource today
• Create the right culture
22.
23. How we use this technology to gain social capital,
produce knowledge, social benefits and make
some bucks in the way?
• Recognize that attention is the most valuable
resource today
• Create the right culture
• Leverage our assets
28. It is not the strongest of the species that
survives, nor the most intelligent, but rather the
one most adaptable to change.
29. A Brazilian perspective on social networks,
business schools and media
marcelo.coutinho@fgv.br @mcoutinho
Business Schools Media Conference
São Paulo, October 2015