Japanese mobile phone market
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An overview of the Japanese mobile phone market. A conclusive summary of market size, market saturation, carriers, service providers, mobile phone OS, makers and more by www.schnellinterkulturell.de
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Japanese mobile phone market
- 1. The JapaneseMobile Phone Market An Overviewbywww.schnellinterkulturell.de Last update 2011-09-01
- 2. The JapaneseMobile Phone Market An Overviewbywww.schnellinterkulturell.de Last update 2011-09-01 Rememberyoucanlike, tweetorflattranytime
- 3. The JapaneseMobile Phone Market An Overviewbywww.schnellinterkulturell.de Last update 2011-09-01 Rememberyoucanlike, tweetorflattranytime
- 4. Population:
- 6. Market Saturation 90%ofJapanesepeopleown a mobile phone (2010)
- 7. Market Saturation Becauseofthe high marketsaturation (90%) wecanassumethatpeoplewhowant a mobile alreadyownone Usually2casesallowforthegrowthof a company‘smarketshareunderthesecircumstances…
- 9. or
- 11. Market Saturation Japan isconsideredonethe „greyest“ countries on Earth withmorethan 35% ofthepopulationolderthan 60 years (census 2010) The Japanesepopulationisshrinkingsince 2005
- 12. Increased market share through population growth is NOT to be expected
- 13. If you want an increased mobile phone market share…
- 14. Innovate!
- 15. Carriers and Service Providers In Japan there5 majorcarriers NTT Docomo Softbank au by KDDI Willcom EMOBILE
- 16. Carriers and Service Providers In a surveyconducted in June 2011 witharound 6000 participantsweasked…
- 19. Carriers and Service Providers 35%oftheintervieweesuseNTT Docomoastheircarrier 1
- 20. Carriers and Service Providers 22%useau KDDIastheircarrierofchoicewhichmakesthemnumber… 2
- 21. Carriers and Service Providers 21% useSoftbank‘sservices 3
- 22. Carriers and Service Providers Only7%oftheintervieweesuseWillcom 4
- 23. Carriers and Service Providers Coming in 5th isEMOBILEwithonly4%usingtheirservice 5
- 24. Carriers and Service Providers Only8% do NOT have a mobile phoneat all Only2%useothercarriers 1%did NOT knowwhichcarriertheyuse !
- 26. Mobile Phone Software Anotherquestionweasked in the same survey was…
- 27. Which Operating System doesyour mobile phoneuse?
- 29. Mobile Phone Software AlthoughNokia‘sworldwidemarketshareisdecliningNokia‘s Symbian OSis still foundmorethan half (53%) ofJapanese mobiles 1
- 30. Mobile Phone Software Google‘sAndroid OSmarketsharewentupto17% 2
- 31. Mobile Phone Software Windows Mobileaccountsfor7%of mobile OSs 3
- 32. Mobile Phone Software Apple‘siPhone OS (7%) isexclusivelysoldby Softbank andcomes in fourth 4
- 33. Mobile Phone Software 7%oftheintervieweesuseother Operating Systems As previously 8% did NOT use a mobile phoneat all !
- 34. Which mobile OS do youuse?
- 35. JapaneseMakers Well- and not-so-well-knownfacts: Japan isknowforit‘shigh-techproductslike TVs, stereosandothercommunicationandentertainmentdevices. Japanese mobile phones on theotherhandare not especiallysuccessful outside of Japan. Japanesemakersuse(d) tofocusmainly on theJapanesemarketwhichcoinedthetermGalapagos phones - handsetswhichcaterexclusivelytoJapaneseconsumerneeds.
- 36. Lets see who the biggest Japanese mobile phone makers are…
- 37. In 9/2010 we asked 4000 people to tell us their mobile phone brand
- 38. JapaneseMakers SHARPdominatestheJapanesemarketwith a 19%market-share 1
- 39. JapaneseMakers Only half asmuch, 11%usePanasonic mobile phones 2
- 40. JapaneseMakers Other bigmakersare: NEC (7%) Toshiba (7%) Sony Ericsson (6%) 3
- 42. Whatbrandisyour mobile? Sorry noiPhonehereyet
- 43. Conclusion Due to high saturationandstagnatingpopulation, marketshare in Japan canonlybeincreasedbyinnovation (iPhoneeffect) Of 5 carriers 3 (NTT Docomo, au KDDI and Softbank) dominatetheJapanesemarketwith a total marketshareof 78% AlthoughNokia‘s Symbian OS is still found on most mobiles it‘smarketsharedeclines in favorofAndroidandiOS SHARP isbyfarthebiggestmakerofmobiles in Japan (about 20%). BecauseofAndroidandiOSother Asian makers (HTC, Samsung, etc.) and Apple aregainingmomentum
- 44. Likethispresentation? FlattrMe! Scan QR Code orclickbelowtoshowyourappreciationbyflattringme:)
- 45. Need evenmore? Want tousethispresentationcommerciallyandneed a licence? Contactme @ Marco Michael Damm TEL: (0049) 02421-2621884FAX: (0049) 03222-9983879MAIL: marco.damm@schnellinterkulturell.deWEB: www.schnellinterkulturell.de + followus on twitter! http://twitter.com/schnellnterkult + followus on facebook! https://www.facebook.com/pages/Schnell-Interkulturell/198330693547499