7. VALUE STATEMENT
Community Management is a practice and tool
that
• Bridges Internal and External Audiences
• Gathers Quantitative and Qualitative Data
About Users and Audiences
• Supports Authority and Credibility of Content
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8. USE IT WHEN
• Grow a relationship-driven customer base,
nurture brand loyalty
• Connect targeted audiences with your
relevant content
• Change content from broadcasting to
problem solving – We/I to You
• Differentiate from competitors
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