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9 1/2 raisons pourquoi NE PAS aller sur les réseaux sociaux

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Minter Dial
Minter Dial

Livré le 5 decembre 2011 aux Assises des Medias Sociaux II (Hotel Napoleon, Paris XVII), j'ai voulu prendre à contre pied le sens de la Conférence et défendre une série de vraies raisons pourquoi une marque ou un business ne devrait pas investir les médias sociaux. Soit pour des raisons de timing, objectifs, philosophique ou culturel, il peut y avoir d'autres pistes prioritaires pour développer son business.

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Les Assises des Médias Sociaux #2 le 5 décembre, 2011 Minter DIAL All rights reserved - The Myndset Company
9½ r a i s o n s p o ur n e p a s investir les réseaux sociaux Minter DIAL All Rights Reserved - The Myndset Company
Communication “leads” Réseau Ventes Opportunités Feedback R.P. R&D Service Client Recrutement All rights reserved - The Myndset Company
business secteur timing philosophique objectifs All rights reserved - The Myndset Company
1 question de produit •illégal • peu éthique drugs •discretion private banking ✦ pornographie ✦ armaments All rights reserved - The Myndset Company
2 clients absents / inactifs All rights reserved - The Myndset Company
3 hyper niche •peu de clients / prospects •très long cycle d’achat All rights reserved - The Myndset Company
4 culture inadaptée All rights reserved - The Myndset Company
4 culture inadaptée • rigide • timide • pas de soutien erreur All rights reserved - The Myndset Company
5 trop centré produit All rights reserved - The Myndset Company
retour des clients ↪ 5 trop centré produit All rights reserved - The Myndset Company
6 service à la clientèle réponse All rights reserved - The Myndset Company
7 pas de site internet R.O.I. •conversion •transaction All rights reserved - The Myndset Company
8 court termiste • désespéré • panique All rights reserved - The Myndset Company
9 objectif : la quantité •clicks • fans •friends All rights reserved - The Myndset Company
½? All rights reserved - The Myndset Company
½ pas bon All rights reserved - The Myndset Company
½ bon 10x All rights reserved - The Myndset Company
½ pas bon All rights reserved - The Myndset Company
½ All rights reserved - The Myndset Company
Prêt pour le changement All rights reserved - The Myndset Company
Quelle est l’histoire que vous allez raconter? All rights reserved - The Myndset Company
themyndset.com minterdial.fr @mdial @mdialFR minter@themyndset.com +33 6 23 65 76 61 All rights reserved - The Myndset Company

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9 1/2 raisons pourquoi NE PAS aller sur les réseaux sociaux

  • 1. Les Assises des Médias Sociaux #2 le 5 décembre, 2011 Minter DIAL All rights reserved - The Myndset Company
  • 2. 9½ r a i s o n s p o ur n e p a s investir les réseaux sociaux Minter DIAL All Rights Reserved - The Myndset Company
  • 3. Communication “leads” Réseau Ventes Opportunités Feedback R.P. R&D Service Client Recrutement All rights reserved - The Myndset Company
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  • 7. 3 hyper niche •peu de clients / prospects •très long cycle d’achat All rights reserved - The Myndset Company
  • 8. 4 culture inadaptée All rights reserved - The Myndset Company
  • 9. 4 culture inadaptée • rigide • timide • pas de soutien erreur All rights reserved - The Myndset Company
  • 10. 5 trop centré produit All rights reserved - The Myndset Company
  • 11. retour des clients ↪ 5 trop centré produit All rights reserved - The Myndset Company
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  • 15. 9 objectif : la quantité •clicks • fans •friends All rights reserved - The Myndset Company
  • 16. ½? All rights reserved - The Myndset Company
  • 17. ½ pas bon All rights reserved - The Myndset Company
  • 18. ½ bon 10x All rights reserved - The Myndset Company
  • 19. ½ pas bon All rights reserved - The Myndset Company
  • 20. ½ All rights reserved - The Myndset Company
  • 21. Prêt pour le changement All rights reserved - The Myndset Company
  • 22. Quelle est l’histoire que vous allez raconter? All rights reserved - The Myndset Company
  • 23. themyndset.com minterdial.fr @mdial @mdialFR minter@themyndset.com +33 6 23 65 76 61 All rights reserved - The Myndset Company