This speech was delivered at the Social Media Impact conference in Marrakech, Morocco, October 2012.
Three key ideas:
1/ Why all executives need to get on to Twitter
2/ Which tools to help an executive develop his/her personal branding as an Senior Executive. And for what impact?
3/ Moving from personal to corporate branding. Some insights and considerations.
If you would like to know more, please connect with me on Twitter @mdial or send me a mail to minter@themyndset.com. You can also read more on www.themyndset.com
Marel Q1 2024 Investor Presentation from May 8, 2024
Tools for Exective Branding - Why and how to do your personal branding as an Executive
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“Tools for
Executive
Branding”
What if we all have to start Tweeting?
Minter DIAL
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“Tools for
Executive Branding”
• Twitter for Executives
• Which tools for which impact
• From personal branding to corporate branding
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A Twitter Level Set
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Total
> 500 million
active
> 170 MILLION http://techcrunch.com/2012/07/31/twitter-may-have-500m-users-but-only-170m-are-active-75-on-twitters-own-clients/
circa half of all accounts have tweeted at least once!
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+20 million
NEW ACCOUNTS / MONTH
http://diegobasch.com/wp-content/uploads/2012/07/twitter_accounts-scaled1000.png
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>50%
VIA MOBILE
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3 million sites with the button
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> 400 million
tweets per day
http://www.mediabistro.com/alltwitter/tag/tweets-per-day
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520 tweets
on average
for all accounts with at least one tweet
http://diegobasch.com/some-fresh-twitter-stats-as-of-july-2012
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59%
of Twitter users are women
http://mashable.com/2012/03/09/social-media-demographics/
39
average age
68% of women in US use social media to stay in touch
(vs 54% of men)*
*Harris Interactive Sep 2011
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72.6%
outside of USA
SOURCE: Semiocast Report July 2012
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12. perAs of 8 Oct 2012
Alexa.com
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http://semiocast.com/publications/2011_11_24_Arabic_highest_growth_on_Twitter
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What is it?
To communicate with and “follow” friends,
colleagues, brands,
& influential people
around one pillar question:
WHAT ARE DOING NOW ?
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15. What’s it for
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Broadcast
Two-way interaction
Monitoring
brand, competition, industry
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Why?
• News
• Listen/Monitor your eReputation
• Connect and build
• Channel of communication
• It’s in real time & it’s BIG...
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If you want to innovate,
you need to stay ahead?
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18. 7 uses for Twitter All Rights Reserved - The Myndset Company
(1) Enhance brand awareness / drive traffic
(2) Protect reputation
(3) Build community + it’s the best
teacher’s tool
(4) Extend PR & great for
(5) Extend Customer Service conferences
(6) Direct Sales (ROI)
(7) R&D (ROI)
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Join @tweetbosses
a collection of bosses on Twitter
Launched by Nicolas Bordas, CEO TBWA France
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20. Business Cases
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1305--1320
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21. Hollande & Sarkozy All Rights Reserved - The Myndset Company
The Counter Example
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Obama = 2.5 tweets / day
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25. eStrategy
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• Reinvent core processes
• Improve consumer purchase experience
• Attract consumers
• Build loyalty
• Inject eTechnology into every vehicle
2000, Jim Gouin, Ford USA CFO
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“The reason I took the job is that it was something
that resonated with me personally.”
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Which tools for impact?
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Aligned with your objectives...
3 great tools for the digital executive
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“Curation” - image
>3000 brand pages ◉ > 16 million active users
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30. Your interests... All Rights Reserved - The Myndset Company
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Impact: 2.8 million followers
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32. 2 Lists of To Do’s
Books on the bedside table
Grocery shopping
Dog-eared pages in cookbook
Backlog of emails
Unsorted digital photos
Amazon wish list
Multiple tabs open in browser
PDF files on desktop
eBooks in eReader
ReaditLater (Pocket)
Bookmarking services (Digg...)
Posts on Facebook
Tweets on Twitter
Pins on Pinterest
Favorites on YouTube
,,,,
http://richarddingwall.name/2009/07/13/a-programmers-secret-weapon-the-humble-to-do-list/
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33. 2 The reading list All Rights Reserved - The Myndset Company
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Key Insight: Review how you consider your
list of things to do!
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“Curation”
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“Curation”
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Become known for a domain of expertise
with just 10 minutes a day
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Measure against your objectives...
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http://www.slideshare.net/mdial/
mapping-of-social-media-tools-
sep-2011
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Moving from
Corporate to Personal!
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3 key issues
managing your brand
managing your personal brand
managing your employees
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managing your brand
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Commercial
Potential Recruits
Employer Brand
Shareholders
Corporate
X
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44. Business Gets Personal Personal gives Energy
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Product
Performance
Profit
Shareholders
Operational Results!
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Product
Performance
Packaging
Promotion
authenticity, emotion, interaction
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Learning
Meaning
Diversity
Fulfillment
Professional Personal
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ME@yourcompany
your employees
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• Reserve your [best]
name or“handle”
• 120 characters (to
allow for the RT)
• “Please”
• Regularity, Interactivity
& Serendipity
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• Separate languages
• Create lists
• ENJOY!
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themyndset.com minterdial.fr
@mdial @mdialFR
minter@themyndset.com
+33 6 23 65 76 61
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