Keyword research is one of the most significant, precious, and high return activities in the search marketing field.It is a part of inbound marketing strategy.
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keyword research presentation Md Masum Billah
1.
2. Keyword Research is –
a part of inbound marketing strategy;
procedure of finding most popular search terms and
accordingly using them to perform search engine
optimization (SEO) for a website;
when a Customer or Visitor or Reader fined your
blog, your product or website and research these
types of words means Keyword Research.
3. • If you know what are searching or
finding your customers or visitors
then it will not be hard or difficult
for you to come in your website
or blog for buy your product. Say
one customer wants to buy
Iphone5 but he or she Search in
Search Engine and enter a book
store website so he or she will
not buy anything, because he or
she want to buy iphone5 not
books. So now you understood
why keyword Research so
Important.
Why Keyword Research Important ?
4. Keyword Research Tools
Google offers free tools to do some fundamental
keyword analysis. All the results are appropriate
only for Google search engines (GSE). Features of
AdWords Keyword planner:
Get traffic estimates for the keyword;
Create new keyword transformation based on initial
keyword;
Create new keywords by uniting various keyword
lists.
5. Keyword Search Yearly Graph Idea
There are six central pillars of keyword
research, together with:
1) A brainstorm list
2) Obviously you should need Selecting
and using a keyword research tool
3) Refining your list using suggested
keyword phrases from an analysis tool
4) Verifying keyword phrase relevance:
(Do the Keywords exactly describe the
Content?)
5) Looking at search volume to decide
customer requirement: (How Many
People Ask for it like this?)
6) Competitive Analysis: (Analyzing the
competitive space to make sure you and
the searcher think the keywords mean
the similar things, and to make a decision
if the space is too competitive)
6. There are two types of Keyword:
1) Short type Keyword: It means prime / main keyword.
2) Long Tail type Keyword: More specific search for visitor
requirement.
7. How to Submit Keyword Research Report: I would like to share
Basic keyword Research Report. Firstly when you will create
Keyword Research Report then you have to focus on main keyword
and you have to choice relevant types of keywords. Secondly you
have to follow high Average Monthly Search and yearly search train.
Thirdly you have to follow Suggested Bid Price $ (costs-per-click
(CPCs)) and finally you have to search report All in title of your
selected keywords.