Presentation of Lean Startup and Agile methods. Workshop at Startups.be Tech Startup Day 2013 by Michel Duchateau, Managing Partner of CreaDelta

1. Lean
Startup
&
Agile
methods
Workshop
"How
to
Start:
Prac=cal
=ps
&
tricks"
Michel
Duchateau
#miduchateau
#miduchateau

2. Introduc=on
Michel
Duchateau
Civil
Engineer
in
Telecom
1997
:
Mini-­‐entreprises
2004
:
Altasys
SPRL
(Start
Academy)
2005
:
Consultant
by
Alten
– Belgacom,
Electrabel,
GDF-­‐SUEZ
,
Orange
Business
Services
2010
:
FreeMyMove
SPRL
2012
:
CreaDelta
– Training
in
Project
Management
best
prac=ces
(PRINCE2,
Agile
SCRUM,
Lean,
ITIL,
PMI…)
– Coaching
for
SMB
and
enterprises
– Entrepreneurship
&
Innova=ve
projects
2
Michel
Duchateau
CreaDelta
#miduchateau

3. Involved
in
Michel
Duchateau
CreaDelta
3
Organizer
&
Facilitator
Mons,
Brussels,
Liège
Ambassador
Advisor
&
Alumni
co-­‐
responsible
Coach
&
Jury
Curator
for
Brussels
#miduchateau

4. The
context
4
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Duchateau
CreaDelta
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Change
management
handled
with
projects

5. Ini1ate
Define
Design
Build
Implement
Close
Typical
team:
• Project
Manager
• Architect
• Analysts
• Designers
• Experts
(Dev,
…)
• Testers
Actors:
• Steering
Commicee
• Business
Project
Leader
• Service
Delivery
Manager
5
Michel
Duchateau
CreaDelta

6. 6
Michel
Duchateau
CreaDelta

7. Project
Management
methodologies
7
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Duchateau
CreaDelta
#miduchateau

8. Michel
Duchateau
CreaDelta
8

9. Agile
methods
9
Michel
Duchateau
CreaDelta
hcp://www.versionone.com/state_of_agile_development_survey/11/
#miduchateau

10. Agile
SCRUM
Used
in
“Complex
environments”
• What
is
going
to
happen
is
unknown
• What
happened
can
be
used
to
take
prospec=ve
decisions
• Problem
known
,
Solu=on
unknown
yet
10
Michel
Duchateau
CreaDelta
#miduchateau

11. Agile
SCRUM
• Dedicated
team
of
9
persons
max.
• Itera=ve
development
:
Con=nous
adapa=on
of
product
based
on
requirements
changes,
that
are
observed
by
the
user
during
Design
&
Build
• Roles
– Product
Owner
represents
customers
and
users
– Scrum
Master
guarantees
the
process
(
not
a
Project
Manager
)
– Team
is
self-­‐organizing
and
mul=disciplinary
Typical
team:
• Product
Owner
• Scrum
Master
• Team
members
«
Tech
Team
»
11
Michel
Duchateau
CreaDelta
#miduchateau

12. Schema
of
Agile
SCRUM
12
Michel
Duchateau
CreaDelta
Product
Sprint
Product
BackLog
Product
Owner
Sprint
BackLog
Development
Team
4
weeks
Daily
Scrum
1
day
To
op=mize
:
Ø Flexibility
Ø Crea=vity
Ø Produc=vity
#miduchateau

13. Agile
SCRUM
13
Product
BackLog
Sprint
BackLog
Product
Increment
Product
Owner
Stakeholders
Vision
PO
SM
DT
Sprint
Planning
Mee=ng
SM
DT
Sprint
Retrospec=ve
Mee=ng
PO
SM
DT
Sprint
Review
Mee=ng
Itera1ons
1
day
SM
DT
15
min
Daily
Scrum
1
day
1
day
Sprint
4
weeks
PO
SM
DT
Michel
Duchateau
CreaDelta
#miduchateau

14. Sprint
Timeline
14
T
Product
BackLog
PO
SM
DT
Sprint
Planning
Mee=ng
PO
SM
DT
Daily
Scrum
PO
SM
DT
Daily
Scrum
PO
SM
DT
Daily
Scrum
PO
SM
DT
Sprint
Review
Mee=ng
PO
SM
DT
Sprint
Retrospec=ve
Sprint
BackLog
Incrément
de
Product
Incrément
de
Product
Incrément
de
Product
Product
BackLog
4
weeks
1
day
1
day
3
weeks
1
day
1
day
8
h
15min
15min
4
h
3h
Michel
Duchateau
CreaDelta
#miduchateau

15. Project
Timeline
15
T
Product
BackLog
Sprint
1
8
h
15min
15min
15min
4
h
3
h
day
1
day
2
Dernier
day
…
Sprint
2
Sprint
3
Release
1
Michel
Duchateau
CreaDelta
#miduchateau

16. Scrum
Board
16
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Duchateau
CreaDelta
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17. Scrum
Board
17
Michel
Duchateau
CreaDelta

18. 18
Michel
Duchateau
CreaDelta

19. Does
it
work
?
YES!
Michel
Duchateau
CreaDelta
19

20. Michel
Duchateau
CreaDelta
20
Ginger,
winner
of
SWBru
2013
In
54h
:
-­‐
Running
Prototype
-­‐
Validated
Business
model
-­‐
First
customer

21. Agile
SCRUM
– Problem
known,
Solu=on
unknown
yet
What
if
the
problem
is
unknown
?
Michel
Duchateau
CreaDelta
21

22. Lean
Startup
is
a
movement
It
is
a
state
of
mind
to
have
when
you
want
to
create
an
innova1ve
company,
or
when
you
want
to
put
innova=on
in
an
exis=ng
business.
• Not
a
method
• Not
a
soq
dev
framework
22
Michel
Duchateau
CreaDelta
#miduchateau

23. Build-­‐Measure-­‐Learn
This
basic
process
is
to
iterate
between
3
steps
based
on
prototyping
the
Product
(or
service)
with
an
empirical
approach.
Build
Measure
Learn
✚
✚
✚
Code
n
n
n
Data
¢
¢
¢
Ideas
23
Michel
Duchateau
CreaDelta
#miduchateau

24. Lean
Startup
Business
Model
Product
Development
Customer
Development
24
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Duchateau
CreaDelta
#miduchateau

25. Lean
Startup
Business
Model
Product
Development
Customer
Development
25
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Duchateau
CreaDelta
#miduchateau

26. Agile
(SCRUM)
Product
:
Minimum
Viable
Product
The
version
of
a
new
product
which
allows
a
team
to
collect
the
maximum
amount
of
validated
learning
about
customers
with
the
least
effort.
Ex
:
Customer
Interviews,
Pitch,
Landing
Page
Test,
Powerpoint,
Prototype,
Demo
Product
Development
26
Michel
Duchateau
CreaDelta
#miduchateau

27. Lean
Startup
Business
Model
Product
Development
Customer
Development
27
Michel
Duchateau
CreaDelta
#miduchateau

28. Business
Model
Canvas
It
is
a
strategic
management
and
entrepreneurial
tool.
It
allows
you
to
describe,
design,
challenge,
invent,
and
pivot
your
business
model.
How
to
use
• Mul=disciplinary
team
• With
Post-­‐It
• Living
document
Benefits
• Challenge,
rethink,
change
a
Business
Model
rapidly
&
easily
• Visual,
easily
communicable
Business
Model
28
Michel
Duchateau
CreaDelta

29. 29
Michel
Duchateau
CreaDelta

30. Business
Model
Genera=on
A
Handbook
for
Visionaries,
Game
Changers,
and
Challengers
The
book
hcp://www.amazon.com/Business-­‐Model-­‐
Genera=on-­‐Visionaries-­‐Challengers/dp/
0470876417
The
Video
hcp://www.businessmodelgenera=on.com
Web
site
hcp://www.youtube.com/watch?
v=QoAOzMTLP5s
Youtube’s
video
by
Alex
Osterwalder
30
Michel
Duchateau
CreaDelta
#miduchateau

31. Lean
Startup
Business
Model
Product
Development
Customer
Development
31
Michel
Duchateau
CreaDelta
#miduchateau

32. Innova=on
curve
Everec
Rogers
(1962)
+
Crossing
The
Chasm
Michel
Duchateau
CreaDelta
32
Innova=on
age
Number
#miduchateau

33. Customer
Development
Customer
Discovery
Customer
Valida1on
Customer
Crea1on
Scale
Company
Pivot
Vision
Product
Market
fit
Business
Plan
Early
Adopters
RESEARCH
EXECUTION
33
Michel
Duchateau
CreaDelta
#miduchateau

34. Customer
Discovery
Customer
Valida1on
Customer
Crea1on
Scale
Company
Agile
(SCRUM)
Unknown
problem
Unknown
solu1on
Product
Development
with
Lean
Startup
Customer
&
Market
are
unknown
Hypothesys,
experiments,
insights
data,
feebacks,
insights
34
Michel
Duchateau
CreaDelta
#miduchateau

35. Michel
Duchateau
CreaDelta
35
#miduchateau

36. References
T
2010
:
«
Business
Model
Genera1on
»
A.
Osterwalder,
Y.
Pigneur,
A.
Smith
2011
:
«
The
Lean
Startup
»,
Eric
Ries
1988
:
«
Triumph
of
the
Lean
Produc=on
System
»,
J.
Krafcik
1996
:
«
Lean
Thinking
»,
J.
P.
Womack,
D.
T.
Jones
1990
:
«
The
Machine
That
Changed
The
World
»,
J.
P.
Womack,
D.
T.
Jones
&
D.
Roos
1911
:
«
Principles
of
Scien=fic
Management
»,
Taylor
1936
:
«
Kaizen
»,
Toyota
2005
:
«
The
Four
Steps
to
the
Epiphany
»
S.
Blank
Mar
2012
:
"The
Startup
Owner's
Manual",
Steve
Blank
2003
:
«
Lean
Soqware
Development»,
M.
Poppendieck
Mar
2012
:
«
Running
Lean:
Iterate
from
Plan
A
to
a
Plan
That
Works
»
A.
Maurya
1936-­‐1980
:
Toyota
Produc=on
System
2010
:
«
The
Entrepreneur's
Guide
to
Customer
Development
»,
B.
Cooper,
P.
Vlaskovits
Aug
2012
:
«
Value
Proposi=on
Canvas
»
A.
Osterwalder,
Y.
Pigneur,
A.
Smith
Sep
2012
:
«
Test
Your
Value
Proposi=on:»
A.
Osterwalder,
Y.
Pigneur,
A.
Smith
Customer
Development
Product
Development
Business
Model
36
Michel
Duchateau
CreaDelta
#miduchateau

37. Wanna
try
Lean
Startup
/
Agile
?
• 27-­‐29/09
:
• 30/09
:
Michel
Duchateau
CreaDelta
37
#miduchateau

38. Thank
you
Michel
Duchateau
mduchateau@creadelta.be
@miduchateau
+32
491
50
70
90
38
Michel
Duchateau
CreaDelta