Lean Startup and Agile methods - Startups.be Tech Startup Day - Michel Duchateau - CreaDelta

1. Lean Startup & Agile methods Workshop "How to Start: Prac=cal =ps & tricks" Michel Duchateau #miduchateau #miduchateau

2. Introduc=on Michel Duchateau Civil Engineer in Telecom 1997 : Mini-‐entreprises 2004 : Altasys SPRL (Start Academy) 2005 : Consultant by Alten –  Belgacom, Electrabel, GDF-‐SUEZ , Orange Business Services 2010 : FreeMyMove SPRL 2012 : CreaDelta –  Training in Project Management best prac=ces (PRINCE2, Agile SCRUM, Lean, ITIL, PMI…) –  Coaching for SMB and enterprises –  Entrepreneurship & Innova=ve projects 2 Michel Duchateau CreaDelta #miduchateau

3. Involved in Michel Duchateau CreaDelta 3 Organizer & Facilitator Mons, Brussels, Liège Ambassador Advisor & Alumni co-‐ responsible Coach & Jury Curator for Brussels #miduchateau

4. The context 4 Michel Duchateau CreaDelta #miduchateau Change management handled with projects

5. Ini1ate Deﬁne Design Build Implement Close Typical team: • Project Manager • Architect • Analysts • Designers • Experts (Dev, …) • Testers Actors: • Steering Commicee • Business Project Leader • Service Delivery Manager 5 Michel Duchateau CreaDelta

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7. Project Management methodologies 7 Michel Duchateau CreaDelta #miduchateau

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9. Agile methods 9 Michel Duchateau CreaDelta hcp://www.versionone.com/state_of_agile_development_survey/11/ #miduchateau

10. Agile SCRUM Used in “Complex environments” •  What is going to happen is unknown •  What happened can be used to take prospec=ve decisions •  Problem known , Solu=on unknown yet 10 Michel Duchateau CreaDelta #miduchateau

11. Agile SCRUM •  Dedicated team of 9 persons max. •  Itera=ve development : Con=nous adapa=on of product based on requirements changes, that are observed by the user during Design & Build •  Roles –  Product Owner represents customers and users –  Scrum Master guarantees the process ( not a Project Manager ) –  Team is self-‐organizing and mul=disciplinary Typical team: • Product Owner • Scrum Master • Team members « Tech Team » 11 Michel Duchateau CreaDelta #miduchateau

12. Schema of Agile SCRUM 12 Michel Duchateau CreaDelta Product Sprint Product BackLog Product Owner Sprint BackLog Development Team 4 weeks Daily Scrum 1 day To op=mize : Ø  Flexibility Ø  Crea=vity Ø  Produc=vity #miduchateau

13. Agile SCRUM 13 Product BackLog Sprint BackLog Product Increment Product Owner Stakeholders Vision PO SM DT Sprint Planning Mee=ng SM DT Sprint Retrospec=ve Mee=ng PO SM DT Sprint Review Mee=ng Itera1ons 1 day SM DT 15 min Daily Scrum 1 day 1 day Sprint 4 weeks PO SM DT Michel Duchateau CreaDelta #miduchateau

14. Sprint Timeline 14 T Product BackLog PO SM DT Sprint Planning Mee=ng PO SM DT Daily Scrum PO SM DT Daily Scrum PO SM DT Daily Scrum PO SM DT Sprint Review Mee=ng PO SM DT Sprint Retrospec=ve Sprint BackLog Incrément de Product Incrément de Product Incrément de Product Product BackLog 4 weeks 1 day 1 day 3 weeks 1 day 1 day 8 h 15min 15min 4 h 3h Michel Duchateau CreaDelta #miduchateau

15. Project Timeline 15 T Product BackLog Sprint 1 8 h 15min 15min 15min 4 h 3 h day 1 day 2 Dernier day … Sprint 2 Sprint 3 Release 1 Michel Duchateau CreaDelta #miduchateau

16. Scrum Board 16 Michel Duchateau CreaDelta #miduchateau

17. Scrum Board 17 Michel Duchateau CreaDelta

19. Does it work ? YES! Michel Duchateau CreaDelta 19

20. Michel Duchateau CreaDelta 20 Ginger, winner of SWBru 2013 In 54h : -‐  Running Prototype -‐  Validated Business model -‐  First customer

21. Agile SCRUM – Problem known, Solu=on unknown yet What if the problem is unknown ? Michel Duchateau CreaDelta 21

22. Lean Startup is a movement It is a state of mind to have when you want to create an innova1ve company, or when you want to put innova=on in an exis=ng business. •  Not a method •  Not a soq dev framework 22 Michel Duchateau CreaDelta #miduchateau

23. Build-‐Measure-‐Learn This basic process is to iterate between 3 steps based on prototyping the Product (or service) with an empirical approach. Build Measure Learn ✚ ✚ ✚ Code n n n Data ¢ ¢ ¢ Ideas 23 Michel Duchateau CreaDelta #miduchateau

24. Lean Startup Business Model Product Development Customer Development 24 Michel Duchateau CreaDelta #miduchateau

26. Agile (SCRUM) Product : Minimum Viable Product The version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least eﬀort. Ex : Customer Interviews, Pitch, Landing Page Test, Powerpoint, Prototype, Demo Product Development 26 Michel Duchateau CreaDelta #miduchateau

28. Business Model Canvas It is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. How to use •  Mul=disciplinary team •  With Post-‐It •  Living document Beneﬁts •  Challenge, rethink, change a Business Model rapidly & easily •  Visual, easily communicable Business Model 28 Michel Duchateau CreaDelta

30. Business Model Genera=on A Handbook for Visionaries, Game Changers, and Challengers The book hcp://www.amazon.com/Business-‐Model-‐ Genera=on-‐Visionaries-‐Challengers/dp/ 0470876417 The Video hcp://www.businessmodelgenera=on.com Web site hcp://www.youtube.com/watch? v=QoAOzMTLP5s Youtube’s video by Alex Osterwalder 30 Michel Duchateau CreaDelta #miduchateau

32. Innova=on curve Everec Rogers (1962) + Crossing The Chasm Michel Duchateau CreaDelta 32 Innova=on age Number #miduchateau

33. Customer Development Customer Discovery Customer Valida1on Customer Crea1on Scale Company Pivot Vision Product Market ﬁt Business Plan Early Adopters RESEARCH EXECUTION 33 Michel Duchateau CreaDelta #miduchateau

34. Customer Discovery Customer Valida1on Customer Crea1on Scale Company Agile (SCRUM) Unknown problem Unknown solu1on Product Development with Lean Startup Customer & Market are unknown Hypothesys, experiments, insights data, feebacks, insights 34 Michel Duchateau CreaDelta #miduchateau

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36. References T 2010 : « Business Model Genera1on » A. Osterwalder, Y. Pigneur, A. Smith 2011 : « The Lean Startup », Eric Ries 1988 : « Triumph of the Lean Produc=on System », J. Krafcik 1996 : « Lean Thinking », J. P. Womack, D. T. Jones 1990 : « The Machine That Changed The World », J. P. Womack, D. T. Jones & D. Roos 1911 : « Principles of Scien=ﬁc Management », Taylor 1936 : « Kaizen », Toyota 2005 : « The Four Steps to the Epiphany » S. Blank Mar 2012 : "The Startup Owner's Manual", Steve Blank 2003 : « Lean Soqware Development», M. Poppendieck Mar 2012 : « Running Lean: Iterate from Plan A to a Plan That Works » A. Maurya 1936-‐1980 : Toyota Produc=on System 2010 : « The Entrepreneur's Guide to Customer Development », B. Cooper, P. Vlaskovits Aug 2012 : « Value Proposi=on Canvas » A. Osterwalder, Y. Pigneur, A. Smith Sep 2012 : « Test Your Value Proposi=on:» A. Osterwalder, Y. Pigneur, A. Smith Customer Development Product Development Business Model 36 Michel Duchateau CreaDelta #miduchateau

37. Wanna try Lean Startup / Agile ? •  27-‐29/09 : •  30/09 : Michel Duchateau CreaDelta 37 #miduchateau

38. Thank you Michel Duchateau mduchateau@creadelta.be @miduchateau +32 491 50 70 90 38 Michel Duchateau CreaDelta