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Calorie control council

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Michael Durwin
Michael Durwin

Calorie control council

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State of the SOCIAL Networks
Michael Durwin DURWIN MICHAEL DIR. SOCIAL MEDIA
Michael Durwin 1 Social media campaign: 1995 Brand fan page Website video Brand MySpace page Brand video on YouTube Character Twitter Live brand video Google Glass beta tester Invented Potential Human Reach™ ST
Michael Durwin Bermuda Tourism • HBO • Mass General Hospital • Stoli • NBC • Amazon • SFO • Microsoft • Coca Cola • ABCNews • Boston Bruins •Decathlon Sports • ESPN • Disney • Reebok • FOX • NatGeo • AMC • Liberty Mutual • Home Depot • Blue Cross Blue Shield • Deloitte • Comcast • JJill • Food Network • MDA • Thule • Partners Health • Nokia • Nature Publishing • New Balance • Biogen • AMEX • Fidelity • DentaQuest • Bose • CME Group • Skillsoft • SumTotal
Monthly Active Users Facebook: 1.8bb Twitter: 317mm Instagram: 600mm Snapchat: 300mm Pinterest: 150mm LinkedIn: 106
LinkedIn’s organic reach is 20%
LinkedIn is getting Facebook-y
Twitter’s organic reach is 3.61%
Twitter users between 18-29 37%
Twitter has declined in users by 2 million
Fb is reducing brand reach to 0%
Organic brand content goes here:
College students that Snapchat 80%
Percentage of users 18-24 78.6%
18-24 users are in decline by 18.3%
35+ users up by 22.8%
Daily active users has increased 500%
Images and video shared daily 95 million
Purchased influenced by Pinterest 87%
Users planning purchases 93%
Pinned recipes 1.7 billion
Video uploaded per minute 500 hours
Average consumer usage per day 1 hour
People & Blogs percentage 41%
Hours per day watching video 5.5
Fb video watched w/o sound 85%
Prefers live video 80%
Offers live video streaming
Video is more popular than pics 88% 4x 65% 10x More time on site Preferred over reading Improvement to email CTR More engaging than image ads
Tripod with phone clip & iPhone
HD quality video
iMovie
Gravie
Movie Looks
Be consistent
Publish Everywhere
#IPRCcontentQuestions?
#IPRCcontentSee ya!

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Calorie control council